Earnings Labs

Williams-Sonoma, Inc. (WSM)

Q2 2020 Earnings Call· Wed, Aug 26, 2020

$187.27

-2.49%

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Transcript

Operator

Operator

Welcome to the Williams-Sonoma, Inc. Second Quarter 2020 Earnings Conference Call. [Operator Instructions] This call is being recorded. I would now like to turn the call over to Elise Wang, Vice President of Investor Relations, to discuss non-GAAP financial measures and forward-looking statements. Please go ahead.

Elise Wang

Analyst

Thank you. Good afternoon. This call should be considered in conjunction with the press release that we issued earlier today. Unless indicated otherwise, our discussion today will relate to results and guidance based on certain non-GAAP measures. A reconciliation of the non-GAAP financial measures to the most directly comparable GAAP financial measures and our explanation of why the non-GAAP financial measures may be useful are discussed in Exhibit 1 of our press release. This call also contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which address the financial condition, results of operations, business initiatives, trends, growth plans and prospects of the company in 2020 and beyond, and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. Please refer to the company's current press release and SEC filings, including the most recent 10-K for more information on these risks and uncertainties. The company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call. I will now turn the conference call over to Laura Alber, our President and Chief Executive Officer.

Laura Alber

Analyst

Thank you, Elise. Good afternoon, everyone, and thank you all for joining us. Also on the call with me today are Julie Whalen, our Chief Financial Officer; Felix Carbullido, our Chief Marketing Officer; and Yasir Anwar, our Chief Technology Officer. As you saw in our press release, we delivered an exceptional second quarter, with net comp growth of 10.5%, operating margin expansions nearly doubled that of last year at 13.1% and record earnings growth of over 100%. E-commerce again drove our results, growing 46% in the quarter and our stores performed better than expected, improving throughout the quarter as we reopened. In a time when home is more important than ever, we have taken this opportunity to push our longer-term plans. We will do this in 3 different ways: first, we will accelerate digital growth and fundamentally shift the channel mix of our business; second, we're focusing our marketing strategy on content and building customer relationships; and third, we're stepping up our profitability and our longer-term earnings outlook. Our digital-first strategy, our trusted brands, our omnichannel approach and our commitment to sustainability will continue to provide a powerful source of differentiation and a competitive advantage for our business. As always, and especially in challenging times, what makes us proud as a company goes well beyond the products we sell. In the last several months, we've witnessed not only the ongoing impact of the global pandemic, but also heartbreaking reminders of racial injustice in our country. As we continue to support COVID relief efforts in our communities, we are also taking action to help drive positive change and create a more equitable, inclusive future for all. We are committing to multiyear donations to racial justice organizations and increasing black representation internally and deepening our diversity and inclusion efforts. These are extraordinary…

Julie Whalen

Analyst

Thank you, Laura, and good afternoon, everyone. Our second quarter performance demonstrated our ability to deliver strong top line growth at record profitability levels. Our top line acceleration, combined with strong financial discipline, resulted in the highest operating margin we have seen outside of a holiday fourth quarter and earnings per share of more than double last year. This performance reaffirms the resilience of our digital-first model and the enduring appeal of our innovative and sustainable products. It also speaks to the strength of our team and their agility and strong execution during these challenging times. Before I discuss our financial results in more detail, I wanted to give you an update on our response strategy to the current pandemic. As COVID-19 continues to present ongoing challenges, safety and adaptability remain our guiding principles for how we are operating during this time. This has meant heightened safety measures in all of our supply chain operations in our reopened stores and across our corporate offices. From a financial perspective, given the uncertainties in the macro environment going forward, maintaining strong financial health remains a top priority. As we continue to prepare our business to the various economic scenarios that could unfold the next 6 to 12 months, we are maintaining tight expense control over all nonessential spend, including the elimination of almost all business travel and other discretionary spend. Advertising investments are limited to those initiatives with the highest returns and our capital expenditures have been prioritized for those initiatives that support our e-commerce growth and further our long-term competitive positioning, including investments in technology and our supply chain operations, while reducing our investments in store remodels and relocations. These actions and our culture of strong financial discipline have allowed us to deliver strong profitability despite the incremental operating costs associated…

Operator

Operator

[Operator Instructions] We'll go ahead and take our first question from Adrienne Yih with Barclays.

Adrienne Yih-Tennant

Analyst

Let me say, a remarkable quarter, really truly remarkable. Laura, I was wondering if -- or actually, Laura or Julie, if you can talk about what drove the late quarter demand comp? The differential between the 19% and the 10.5%, should we assume that, that sort of a tailwind that should be recognized on top of whatever kind of momentum comp you had in the third quarter? And then just really quickly, are you seeing trends outside of major metropolitan suburbs, this notion of de-urbanization as a sustainable trend? How do you think about that going forward?

Laura Alber

Analyst

Adrienne, it's Laura. So we saw -- we've seen very strong demand. And as you know, when the pandemic began, we substantially cut our inventories and our business partners are so reactive that they were able to do that. And so obviously, as our demand exceeded the inventory levels, not only do you not fill it in some cases, you put it on that order, but also the demand itself is constrained. So one could say that the demand comps have actually been even higher had we had the inventory in stock. So the inventory levels were point one. Point two is mix. So our business is growing really across the board, but more rapidly in furniture and specifically drop ship furniture. We made a big strategic move to move a lot of our Asian upholstery, particularly for West Elm into our Sutter Street operations. And so of course, that inventory previously was stored in our distribution center and now we're making it to order. So there's a natural delay that also just happens because we're shifting into domestic upholstery. In terms of your second question about demographics, we have Felix here. Felix, if you want to talk about our customers and what we're seeing across the board?

Felix Carbullido

Analyst

Sure. You got it. In terms of urban and suburban, we haven't seen dramatic shifts, but I think what's noteworthy is the shift into a suddenly younger demographic, with the millennial population getting into household formation. We also are seeing a nice growth in condo and apartment dwellers, where I think we've spent a lot of time and energy focused on the size and scale of our furniture as well as our opening price points. I think that, coupled with the fact that we do offer such a great assortment that is sustainably built is part of the attraction of what millennials are finding. So I think those are 2 trends that we're starting to see from a demographic perspective.

Operator

Operator

We'll go ahead and take our next question from Peter Benedict with Robert W. Baird.

Peter Benedict

Analyst · Robert W. Baird.

So I guess, maybe, Julie, can you maybe frame the tariffs hit this quarter? And as we think about the second half year, the tariff headwind should basically be a push, I would think. But I just wanted to confirm that and when you think about that, how is the shipping cost headwind in comparison to the size of the tariff headwind -- that shipping headwind just basically replaced what's been the tariff headwind. So kind of a cost question. I know you mentioned in your prepared remarks, but can you give us maybe a little bit more detail around those so we can think about that correctly?

Julie Whalen

Analyst · Robert W. Baird.

Sure. So from a China tariff perspective, as we've said before, as we move throughout the year, the year-over-year impact becomes less. There's still a year-over-year impact in the back half, but it's not as big as Q1 and Q2. And so that will reduce as we move throughout the year, but we'll still have, obviously, the China tariffs. As far as the shipping, the shipping charges are material. I think you've heard from the third-party shippers that they are imposing surcharges on all retailers. And so that will be a headwind as we move into the back half, particularly in the fourth quarter with peak surcharges. And it will be sizable. We haven't disclosed the amount, obviously, it's confidential from a contractual perspective, we can't speak about it. But it is something that will have -- put pressure on our gross margins. But of course, with occupancy leverage and higher merch margins that are expected and ongoing SG&A leverage, we are very confident in our ability to drive off margin expansion.

Operator

Operator

[Operator Instructions] We'll go ahead and take our next question from Brian Nagel with Oppenheimer.

Brian Nagel

Analyst · Oppenheimer.

Great quarter, congratulations. So I'll stick to the one question rule. Just maybe to elaborate further, just on the trended business through the quarter. I think, Laura, you had mentioned in your comments about how stores were tracking. I'm looking at just how the business trended through the quarter, both in-store and online, in particular, as the stores open, then maybe if you could elaborate further on just what we're seeing so far into the third quarter.

Laura Alber

Analyst · Oppenheimer.

Yes. I mean it's not -- there's nothing really there that would be interesting, I don't think, to you, even if you saw everything, it's very consistently strong as it is still now. Of course, the stores open and then now we have, I think, 22 currently we shut. So that doesn't help when I read you the comp, and I told you earlier where the comp is right now, that includes that. So we have just rock star store people, who are driving business, not just when the stores are open, but also driving online through design and virtual chats, which is quite amazing. And so they're just so dedicated. We're so proud of them. And that's a big part of, I think these results is what they're doing, and they're training. We kept them all working, and they're so valuable to us because they know how to sell furniture, they know our line of furniture and they're able to do it from home. So it wasn't great, that stores we closed. That was hard for everyone, but they're making the most of it. So the big question becomes, I think, as we look in the second half, is what happens. Do more stores shut, do more stores open. And that would be a benefit. I think the stores are really an add to our digital-first strategy. And they certainly bring to life our product and allow you to make even a better decision. So we're very hopeful that they'll stay open, and we'll keep everybody safe as we have been with our appointments and our safety protocol and constant cleaning. So we're very optimistic about the back half. We have a lot of things in our favor. And we feel very lucky at the time where I know it's not the case for everyone, and we're very cognizant of that and empathetic about what's going on in the world and doing our part to use our strength to also make a big difference in the communities and with our employees to drive both safety but also mental health and racial justice. So I know it's a lot of an answer to your one question, but it's important to us, and it's our true North right now, and our values are driving our business, and our business is allowing us to do more for our stakeholders.

Brian Nagel

Analyst · Oppenheimer.

And so this -- so in -- through Q2, though, the business strength through the second quarter?

Laura Alber

Analyst · Oppenheimer.

A strong throughout -- it's strong. It's a strong throughout. There's different things that happen when you comp different promos, you decide not to comp a promo, and that has nothing to do with demand. It's just how it flows, but there's not a lot of change there.

Operator

Operator

We'll take our next question from Oliver Wintermantel with Evercore ISI.

Oliver Wintermantel

Analyst · Evercore ISI.

Yes. Laura, you mentioned several times in the prepared remarks, like your digital-first strategy and investments in CapEx more on the e-commerce side and the IT investments. What does that mean for your store base? Is there an underlying message that we might see an accelerated store closures? Or I just want to see, in 2 years or 3 years, how would your store base look compared to today?

Laura Alber

Analyst · Evercore ISI.

Yes, sure. So first of all, we have been investing in e-commerce for many years. So we have a very sophisticated platform. It's not as if we have some big hockey stick to come with the tech back. I'm going to let Yasir in a minute who's with us talk about the things we are adding that are driving significant performance, but let me answer your store question specifically. So we see stores as an addition to our strategy. That said, we have significant amounts of leases up for renewal. In the next 3 years, over half come up. Over half. So whether we keep them, close them, renegotiate them or relocate, we are sitting in a very strategic place in this time. And we are investing in our stores where we operate, and we are closing others so that we can be very focused on running great stores with great experiences in them. The mix will continue to shift. Obviously, because the growth in DTC is much greater and stores are contracting. And this is giving us a lot of occupancy leverage. And our landlord partners, we have some very, very good ones, really see us as a very strong partner. They want to keep us, and we're working together with them to stay in those stores and have very high profit levels. And where that doesn't work for them, we just -- we go somewhere else to re-lease entirely to market. I think this pandemic has shown us that we are agile and we can operate regardless. And those store people are the people who make this happen, whether they have their stores open or are talking to customers from home. And that was something that I think we're all really just -- we hope would happen, but we're so impressed, continues to be a strength. Okay. So now I'd like to pass it over to Yasir to talk about our stance on technology and investment in e-commerce.

Yasir Anwar

Analyst · Evercore ISI.

Great. Thanks, Laura. So I think connecting with the stores and then I'll get into the e-commerce, like stores also, like I said, we have provided -- continue to provide and invest great tools into the hands of our associates, especially of our designers, who are connected deep into the communities. The design experiences Laura just mentioned about the design tools, the virtual chat, the appointments, all of that, that has given strong tools into the hands of our designers and that have made an impact in engaging with the customers. And we have also been continuously investing in converting stores into more omni experiences, right? Whether it's buy online, pick up in stores, ship from store, ship to store, curbside pickup, especially be providing safety to the customers during the COVID times and that has worked very well for our customers and for our associates. And our e-commerce, which is a huge -- has been a huge business and has been a big growth engine for us, continues -- we continue to invest. In COVID time, we took understanding, we took a step back and looked at the optimized way to keep investing in tech. And right now, we are trending back towards our pre-COVID investment in technology all over, including definitely and doubling down on e-commerce. And the whole technology team, I would say at this time is I'm so proud to have such a growth mindset and everybody in my technology team, agility, commitment and willing to fight against all odds. So during these COVID times, many companies have gone through faster transformation, digital transformation, we have done the same many, many X times, and we have gone faster in implementing building things, which might have taken 6 months in a regular time period. My teams have…

Operator

Operator

We'll go ahead and take our next question from Chris Horvers with JPMorgan.

Christopher Horvers

Analyst · JPMorgan.

Very nice quarter. A couple of questions on the margin. First, in the near term, do you expect gross margin to be down in the back half, but leverage operating margin overall on the SG&A? And secondly, as you think about the SG&A, some of what happened in this quarter, what's the right baseline that we should be building off of what would you consider sort of the one cost -- onetime cost bucket, just as we think about normal seasonality of SG&A dollars?

Julie Whalen

Analyst · JPMorgan.

Chris, this is Julie. I'll take that. So from a gross margin perspective, I think what we were really excited to see was the expansion we saw this quarter, and that's both from the fact that we had higher merchandise margins and occupancy leverage. And we have every reason to believe that that's going to continue. Certainly, there'll be higher pressure on shipping costs. But we're not obviously guiding to where the gross margin is going to be, but we're really thrilled to be able to drive that gross margin expansion even with this quarter having some pressure from the shipping costs. And certainly, SG&A has been leveraging for a while now, and we expect that to continue. We've been having some, obviously, really strong cost controls, eliminating all nonessential spends and being very thoughtful about that because there's different scenarios you can model. And we got to make sure we're ready to continue to invest in this business and take market share as we come out of this even more so. But I will say Q2 is certainly some of the lowest levels we've seen. And so there -- as we move into the back half, with the holiday -- peak holiday season and things like that, we may have to spend a little bit more in advertising and a little bit more variable store payroll. So I wouldn't necessarily take our Q2 levels and model those out, but we do expect to have SG&A leverage, and we absolutely expect to have operating margin expansion.

Operator

Operator

We'll go ahead and take our next question from Chuck Grom with Gordon Haskett.

Charles Grom

Analyst · Gordon Haskett.

Just a couple for me. On the spread again between net comp and demand, can you just help us think about that from a banner perspective? And I guess how that's going to impact third quarter results? Do you expect to recapture that demand comp? And then on the long term guide, can you provide us some guidepost on where you think operating margins can go to? Or maybe said differently, what you think the flow-through will look like going forward?

Laura Alber

Analyst · Gordon Haskett.

Chuck. So sorry, we're not going to give you the guidepost you're looking for. We're not ready to do that. What was changing is to say that previously, we said we -- our op margin at 8.6% would stay there, and we drive sales. Now what we're saying is we're going to drive sales, but we're also going to drive profit ahead of the 8.6%. Okay? So that's all we're willing to say at this point. In terms of by banner, that's an interesting question. So of course, because of the dynamic I talked about with furniture, the spread is larger with the furniture brands. Because Williams-Sonoma, although there is components that are to come and that our furniture is a much smaller percent, so the other brands have more higher demand comp versus net than the Sonoma banner. And then let's see. Third quarter, you asked me -- what -- remind me what you asked me about third quarter?

Charles Grom

Analyst · Gordon Haskett.

I guess just -- I'd like to know what the quarter-to-date account is, but I know you're not going to answer that. But I guess like when do you expect -- when would you expect this to recapture that? I mean how long does it take to recapture...

Laura Alber

Analyst · Gordon Haskett.

Well, I remember, you ask me where the net comes. I mean it's an interesting question. If demand continues to exceed our expectations, then the inventory constraint will just be kicked down the line because you'll run out faster. So if everything stuck to where we think it's going to be, you'd see recovery in the back half, all the way into next year, by the way. But if we beat the numbers again, then you're going to be hearing me say this next time. The numbers are within what you're seeing us hit now. There is some variation here and there, but there was in the same range of what the comp is that we just share with you for Q2. I hope that helps.

Operator

Operator

We'll go ahead and take our next question from Seth Basham with Wedbush Securities.

Seth Basham

Analyst · Wedbush Securities.

Great quarter. My question is around SG&A. Clearly, over time, you're planning to reduce your store footprint, which will produce your occupancy costs, but also take out store labor. As it relates to store labor in the interim, would you plan to reduce that even ahead of store closures because of reduced traffic levels?

Laura Alber

Analyst · Wedbush Securities.

No. In fact, it might be the opposite because things get more complicated. The abating factor is that we can't have that many people in our stores. So even if the demand is there, we can only have so many people. But you should not model that store labor will leverage any further. Holiday will cause us to bring more people in because the sales are higher.

Seth Basham

Analyst · Wedbush Securities.

Got it. Okay. That's helpful. And if I could just follow-up, if you don't mind, as it relates to SG&A, thinking about the go-forward run rate. Clearly, we're talking about levels that are higher than the second quarter. Just to reframe the question that others have asked, we're thinking about it on a year-over-year basis, would you expect SG&A to be down year-over-year in the back half of the year?

Laura Alber

Analyst · Wedbush Securities.

SG&A down. We expect SG&A in the back half to be down to last year's SG&A in the back half.

Operator

Operator

[Operator Instructions] We'll go ahead and take our next question from Brad Thomas with KeyBanc Capital Markets.

Bradley Thomas

Analyst · KeyBanc Capital Markets.

Congratulations from me as well. I want to ask about the dynamic of sustainability and pull forward that we're all asking of many home-related companies right now. I've been asked by investors, how many bread makers does the American need to buy? I know the belief that these trends are probably pretty sustainable. But I was hoping you could share some more data on maybe how the customer is shopping you now and what you're seeing in terms of repeat purchases and ability to cross-pollinate customers across your brands?

Laura Alber

Analyst · KeyBanc Capital Markets.

Yes. Our cross-brand performance has never been better. And we've been driving it. It's not a surprise. I mean we're driving it through our key rewards and our cross-brand marketing. It's interesting in the beginning. We started -- we saw the obvious bread maker trends, ice cream maker. But now the strength is broad-based. And you can just see that people are very interested in making their home more comfortable, and we are top of mind with our curated products and our trusted brands, and we're delivering it for them in a way that they can expect to get it, and we stand behind it. So there's a lot that we have going for us right now. It's very relevant to this time and a competitive advantage that will continue to drive our results.

Operator

Operator

We'll go ahead and take our next question from Michael Lasser with UBS.

Michael Lasser

Analyst · UBS.

Laura, you probably saw some of your competitors report like 80% growth at Wayfair, Target comping up 30% in the home category. Why do you think in light of those, you might have lost share in the quarter? And also, how much demand comp was realized that was coming out of 1Q into 2Q to contribute to the comp in 2Q?

Laura Alber

Analyst · UBS.

Okay. I don't -- we'll have to come back to that piece. But versus competitors, I want you to look at our profit levels versus last year, first and foremost and compare to some of these other people. You can drive sales. We could drive them higher. Frankly, we didn't have the inventory to do that. And we want to have a great customer experience. We don't want any more than we have to have on back order. We know the items they're willing to wait for that don't become excessive. But if you put too much on back order, it's a bad customer experience. So we're very focused on taking share. I've said before, it's not an either/or with us in Wayfair as the disruption in brick-and-mortar happens and the smaller players. There's a couple of people who are going to win, and we're one of those people, because currently, 80% has been done at retail. And that has obviously changed forever now. And so they are going to us and they're going to go to those other retailers, too. And the thing that is really the differentiator with us is that we have curated brands, you don't have to search through a ton of products. You can trust the level of quality. The products are sustainable. The value equation is fair. And those are all very important attributes to a customer. And we're able to do that because we design our own products. We make our own products. So we're giving you a great price point for what we're selling you. So it doesn't phase me to think about their growth slightly higher. We also obviously -- in terms of the demand question, let me try to understand what you asked. I think you're asking, did we fill -- we're always going to fill from the other quarter, we have more of a gap than we have the benefit, right? I mean we have more demand than we can fill now, and that affected the Q3 -- the Q2 net negatively.

Michael Lasser

Analyst · UBS.

Okay. Understood. Could I ask one quick one on the Williams-Sonoma concept? How much of that growth came from like consumable products? There's a lot of food that, that business sells versus devices and other items that go into the support of clicking something.

Laura Alber

Analyst · UBS.

All good.

Operator

Operator

And we'll go ahead and take our next question from Anthony Chukumba with Loop Capital Markets.

Anthony Chukumba

Analyst · Loop Capital Markets.

Let me add my congratulations on a nice quarter as well. I guess my question is, I mean, obviously, your e-commerce penetration was -- it sounds like it was at all-time high. And it sounds like that's kind of where the business is shifting. And historically, you've been sort of like 50-50 between in-store revenues, DTC. What do you in business sort of along -- even just kind of direction, kind of a long-term kind of sustainable mix going forward? Is it more like a 60-40 e-commerce stores? Is it maybe 70-30? How do you sort of think about that?

Laura Alber

Analyst · Loop Capital Markets.

I think the best way to think about it is how big do you think the total business could be. I mean, clearly, we're ahead of our targets with respect to e-commerce as a percent of our total. And that's where the growth is going to come from. Our results show that our digital-first platform has a lot of capacity to meet our customers' demand online. And it also depends on how many stores we close and what our landlords do with our leases in the future. But our physical stores play an important role in continuing to differentiate our offering to the customer and they are experiential, and they offer our customers the convenience of omnichannel services, too, which we haven't talked about, but that is a real benefit in getting the products closer to customer, particularly as we see the shifting battlefield. And so it's a -- we're currently at 70%. Could you say, could it go higher? Yes, but you might see better-than-expected store results through the back half as well.

Operator

Operator

We'll go ahead and take our next question from Cristina Fernández with Telsey Advisory Group.

Cristina Fernandez

Analyst

I'd add my congratulations for the quarter. I wanted to ask about the holiday season. How are you planning it differently this year given the cadence of events and store limits? And do you think merchandise that has worked so far will continue to drive that demand through the holiday season?

Laura Alber

Analyst

Yes. Thank you for the question. Of course, yes. We always know that getting a running start in the holiday with both customers, new customers, but also products that are selling, makes for a better season and also gives us the ability to get the inventory levels right because we can chase it. So that is all good. In terms of the competitive posture and how we're playing the holiday season, I hesitate to go through that now because it is so competitive. But we're very optimistic and planning for a variety of different outcomes that could occur, as I mentioned earlier, in case we have a second wave of store closures, how will we handle that. And if we continue to beat demand in DTC, how we make sure that we get it to our customers on time.

Operator

Operator

We'll go ahead and take our next question from Bobby Griffin with Raymond James.

Robert Griffin

Analyst · Raymond James.

Let me add my congrats on a great quarter. Just real quickly, from a high-level perspective, Laura, do you think the pandemic has delayed any of the new product innovation or development that the industry typically has? Or is once the industry gets caught up kind of in this -- from this demand and kind of supply chain gets back to normal, will we be back on a typical product introduction cycle as we have been in the past?

Laura Alber

Analyst · Raymond James.

We are not delayed in our product introductions. I don't know if maybe others are, but we are not. Our teams have been doing it virtually and approving samples via Zoom, and it's been pretty amazing, what they've been able to do. So no, we're not behind. In fact, we're probably -- it's an interesting point that I haven't thought of. We're probably gaining speed on others who aren't as agile.

Operator

Operator

We'll go ahead and take our next question from Marni Shapiro with Retail Tracker.

Marni Shapiro

Analyst · Retail Tracker.

It's really outstanding. Could you talk -- can you give us an update on some of your smaller brands a little bit on Mark and Graham and Rejuvenation? And just an update as well on your international businesses? I don't recall hearing an update on that.

Laura Alber

Analyst · Retail Tracker.

Yes. Sure. Thank you for that question. So Rejuvenation delivered a very strong quarter, strong customer engagement, big time increase in traffic. And the stores have shown vast improvement, the AOV is up substantially. And as I said, customer growth, you can imagine with customers spending more time in the home is focused on home projects. We've seen our core categories like lighting, hardware and kitchen and bath, all drive strong quarter-to-date double-digit comps. And we saw the furniture that was impacted more greatly because of the store closures, rebound later in the quarter. And we remain really focused and bullish on this strategy, accelerating our digital growth, optimizing our marketing strategy and accelerating our contract trade strategy, which is a big part of this business. Mark and Graham also had a very strong quarter despite the fact that they are not as focused on home, which is quite interesting. And they continue to pivot that merchandising strategy to areas that are the strongest and incremental categories like pet and baby are working. And we're really focused on optimizing the customer site experience there. We're updating [ it ] with the new creative overhaul, cleaner personalization experience, et cetera. In terms of global, this is a good one because we did see some weakness in Q2 due to franchise orders being down, but that quickly changed directions. And now we are shaping orders. And just to reiterate, our strategy for global is franchise. It's not company-owned. As it relates to our company-owned though, Australia is doing pretty well. U.K. is under a little pressure. And we are well positioned to continue to drive e-commerce across our franchises and our company-owned. The thing you didn't ask, which we did mention was B2B, which is quickly becoming a very sizable business for us and one that I think people questioned whether would stay healthy during the pandemic, and we are gaining momentum and confidence in this business with very large companies who are investing with us and our speed to market is a huge competitive advantage here. Our team is very aggressive, out hunting new deals all the time versus just waiting for them to come in, and that's a big change, frankly. And then also, people love that they can shop across brands, with a single person and have us coordinate delivery for them. So it makes it a lot easier versus going through a bunch of different purveyors. So thank you for the question, Marni.

Operator

Operator

That does conclude today's question-and-answer session. I'd like to turn the call back over to Laura Alber for any additional or closing remarks.

Laura Alber

Analyst

Well, thank you all for joining us today. Thank you for your thoughtful questions. And we look forward to seeing you and talking to you soon at the next quarter earnings results.

Operator

Operator

Once again, that does conclude today's conference. Thank you so much for your participation. You may now disconnect your phone lines.