Robert Lilien
Analyst · Northcoast Research.
Yes. That's one of the exciting things about the moment that we're in. We're in an environment where a lot of things are turned upside down. Where we are remote, our customers are remote. And being in touch and having them be engaged is more important than ever. And so far, I think we're punching way above our weight and succeeding there.
As Jono mentioned, again in prepared remarks, that we've had quality interactions with 48,000 global customers. On average, that was 5 interactions with each of those customers. So about 240,000 interactions. And that was things, yes, like the Siegel calls or calls with other thought leaders. But video calls, webinars, we do something that we just instituted, which are smaller interactions on very specific subjects with members of our research team, do a number of those a day. So again, on a Siegel call, you'll have something between -- you'll have 800 to 1,000 listeners on one of those calls. We have this other program, research hours, where you might have 20 to 40 people on one of those calls, so more personal and more focused.
We've been increasing the number of blogs that we put out. We've made our web tools more accessible. Jono mentioned the market volatility center, and we're exploring a whole bunch of other things. I think, honestly, this is an area where we're going to outcompete. And right now, I think we are punching above our weight. But it's sort of all hands on deck, how can we creatively
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our clients in a value-add way. And right now, it's working in spades. And I think client engagement leads directly to flows. So this is a top initiative for us today and going forward.