Earnings Labs

The Western Union Company (WU)

Q3 2023 Earnings Call· Wed, Oct 25, 2023

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Transcript

Operator

Operator

Good day, and welcome to the Western Union Third Quarter 2023 Results Conference Call. All participants will be in listen-only mode. After today's presentation there will be an opportunity to ask questions. Please note, this event is being recorded. I would now like to turn the conference over to Tom Hadley, Head of Investor Relations. Tom, please go ahead.

Tom Hadley

Management

Thank you. On today's call, we will discuss the company's third quarter 2023 results, and then we will take your questions. The slides that accompany this call and webcast can be found at westernunion.com under the Investor Relations tab and will remain available after the call. Additional operational statistics have been provided in supplemental tables with our press release. Joining me on the call today is our CEO, Devin McGranahan and our CFO, Matt Cagwin. Today's call is being recorded, and our comments include forward-looking statements. Please refer to the cautionary language in the earnings release and in Western Union's filings with the Securities and Exchange Commission including the 2022 Form 10-K for additional information concerning factors that could cause actual results to differ materially from the forward-looking statements. During the call, we will discuss some items that do not conform to generally accepted accounting principles. We have reconciled those items to the most comparable GAAP measures in our earnings release attached to our Form 8-K as well as on our website, westernunion.com, under the Investor Relations section. I will now turn the call over to our Chief Executive Officer, Devin McGranahan.

Devin McGranahan

Management

Good afternoon, and welcome to Western Union's third quarter 2023 financial results conference call. It was just a little over a year ago today that we presented our Evolve 2025 Strategy to the investment community in New York City. We laid out a three-year-journey that focuses the company on successfully delivering everyday branded financial services to the aspiring populations of the world. We articulated a strategy that focused on driving the business through customer level economics, including improved LTV to CAC and emphasis on improving retention and an expansion of our TAM by launching new transaction based financial services products. We painted a financial picture that would fund the required investments for this strategy within our strong operating margin range of 19% to 21% and with the goal of returning Western Union to sustainable and profitable revenue growth by 2025.

C2C

Management

Potentially most important and initially viewed with some skepticism, we committed to returning our retail business to stability. I am thus pleased to announce that we have now excluding Iraq, returned our global retail transactions to flat on a year-over-year basis in the third quarter. Switching to digital, when we launched our new go-to-market program, I highlighted that we would first grow new customers, then we would grow transactions and finally we would start to grow revenue. In the quarter, we achieved positive revenue growth of 3% for our global branded digital business, a full quarter ahead of our previous target. We have also begun to narrow the delta between transaction growth, which has been sustained at 12% and revenue growth. While it is still too early in our journey to declare success, as I reflect on the last year and the progress we have made against our Evolve 2025 goals, I am particularly pleased with the following. The strength of the management team that we have been able to assemble, which I believe is a great mix of the old and the new. The broad based engagement of our employees around our purpose driven strategy and the recognition of our need to drive for everyday execution in everything we do. The impact of our revised go-to-market strategy that is driving accelerated new customer acquisition at much more favorable CACs. A streamlined operating model that we believe is delivering both increased customer and agent satisfaction while achieving efficiencies that power our nearly $50 million in run rate savings. A fundamental shift in our product and technology road map from delivering back office modernization to building customer and agent facing product and experience innovation. Finally, I'd like to recognize the strong support of our Board of Directors over the past 18…

Cencosud

Management

Next, I would like to announce the addition of Ben Hawksworth to our Management Team as our new Chief Technology Officer. Ben brings with him a wealth of experience, including more than 25 years of global technology leadership roles across multiple high transaction fin tech organizations. Ben was most recently the Chief Technology and Product Officer with Progressive Leasing and prior to that he was the Chief Information Officer at Fiserv/First Data’s merchant acquiring business. I would also like to announce that Rodrigo Garcia, President of our Latin American business, has now assumed the role of President of North America. Rodrigo has been with Western Union for nearly 20 years, having helped build our Latin American business over the past two decades. For the last several years, he has been successfully managing and growing our Latin American operations to now be the fastest growing region of the company and we look forward to that leadership here in North America. Looking ahead, we remain optimistic about our strategic direction and the positive progress we are making. We are pleased with the change in the trajectory of our business, driven by improved transaction trends across both our retail and our digital businesses. We are excited about the launch of our new prepaid card solution in North America and the opportunity that that presents as part of our expanding ecosystem offering. We remain committed to delivering value for our customers, our shareholders and other stakeholders while we adapt to this rapidly evolving market dynamic. I would now also like to thank our 8000 Plus employees for their dedication and commitment to our customers and our partners. Their focus, passion and efforts every day have enabled us to make the progress discussed here and will enable us to continue to meet our Evolve 2025 goals. Thank you for joining the call today and I will now turn it over to Matt to discuss our financial results in more detail.

Cencosud

Management

Next, I would like to announce the addition of Ben Hawksworth to our Management Team as our new Chief Technology Officer. Ben brings with him a wealth of experience, including more than 25 years of global technology leadership roles across multiple high transaction fin tech organizations. Ben was most recently the Chief Technology and Product Officer with Progressive Leasing and prior to that he was the Chief Information Officer at Fiserv/First Data’s merchant acquiring business. I would also like to announce that Rodrigo Garcia, President of our Latin American business, has now assumed the role of President of North America. Rodrigo has been with Western Union for nearly 20 years, having helped build our Latin American business over the past two decades. For the last several years, he has been successfully managing and growing our Latin American operations to now be the fastest growing region of the company and we look forward to that leadership here in North America. Looking ahead, we remain optimistic about our strategic direction and the positive progress we are making. We are pleased with the change in the trajectory of our business, driven by improved transaction trends across both our retail and our digital businesses. We are excited about the launch of our new prepaid card solution in North America and the opportunity that that presents as part of our expanding ecosystem offering. We remain committed to delivering value for our customers, our shareholders and other stakeholders while we adapt to this rapidly evolving market dynamic. I would now also like to thank our 8000 Plus employees for their dedication and commitment to our customers and our partners. Their focus, passion and efforts every day have enabled us to make the progress discussed here and will enable us to continue to meet our Evolve 2025 goals. Thank you for joining the call today and I will now turn it over to Matt to discuss our financial results in more detail.

Matt Cagwin

Management

Thank you, Devin, and good afternoon, everyone. I look forward to sharing our financial performance over the past quarter and highlighting some of the key achievements. I will also outline our updated outlook for the remainder of the year. Starting with a review of our financial results, in the third quarter, Western Union delivered revenue of $1.1 billion, representing a 7% increase year-over-year on a constant currency basis. This is excluding contributions from business solutions. Results exceeded our expectations due to revenue increase from Iraq, a 300 basis point benefit from Argentinian inflation and improvements in our retail and branded digital businesses. As Devin highlighted earlier, we achieved positive revenue growth in our branded digital business globally a full quarter ahead of expectations. During the third quarter, we continue to see elevated volumes in Iraq relative to historical levels due to a change in monetary policy, which began impacting our business in the first quarter of this year. In Q3, Iraq benefited adjusted revenue by 8 percentage points. With over half of this benefit coming in July. For the remainder of the year, we expect Iraq volumes to be significantly lower going forward as we recently saw levels come down closer to 2022 levels due to changes in the regulatory environment. I will discuss our forward-looking assumptions when we get to our financial outlook in a few moments. We continue to make progress in Evolve 2025 Strategy, growing C2C transactions 5%. This is led by continued momentum in our branded digital business, which grew transactions 12% in the quarter in flat retail transactions excluding Iraq, which had been in decline since 2019. Adjusted operating margins were 19.6% compared to 20.6% last year. The decrease is due to higher variable costs and technology spend associated with our Evolve 2025 Strategy, partially…

Operator

Operator

[Operator Instructions] Our first question comes to us from Tien-Tsin Huang from JPMorgan. Please ask your question.

Tien-Tsin Huang

Analyst

Thanks so much. Really encouraging results, I thought, Devin, maybe I'd ask, with success here in both the retail stabilization and the digital brand of growth coming a quarter early, does it change your thinking on investment timing or the intensity that you maybe attack both of those between retail and digital, and just curious if your strategy has changed at all.

Devin McGranahan

Management

Tien-Tsin, great to have you on the call. Thank you for the positive comments. We have benefited over the course of call it the last seven months from the increased and unexpected growth in Iraq. So we have had the opportunity to invest in our program, and that is, as you can see driving the results. It is that relationship between being able to invest in our program and drive our results that we're going to continue through next year in terms of getting us to that sustainable positive revenue growth that is the bedrock of our Evolve 2025 Strategy. So I'd expect us to continue to use a very balanced and return oriented view on investing with the goal of driving to positive revenue growth.

Tien-Tsin Huang

Analyst

Understood. Understood. So, just maybe for Matt thinking about the fourth quarter here and the implications, any changes, I know it's excluding Argentina, it sounds like no real impact from Iraq. Any other considerations? It sounds like you're still calling for macro stability. I don't know if there's anything we should assume with Israel? Or any other call out? Thank you.

Matt Cagwin

Management

Yes, thanks for the question. The conflict that's going on in Israel is not overly material to our business, so you should not be thinking about that as having a major impact on our financial results. Beyond that, in Q4, we are balancing our overall financial results and the upside we've gotten throughout the year from Iraq and making additional investments in our Evolve Strategy. Things along the lines of technology investments, point of sale solutions. Devin talked about the one app solution or ecosystem. We're also looking to accelerate and do some additional testing on the marketing side. So all that fits into the guidance I gave a couple minutes ago, but it helps explain why that guidance is what it is.

Tien-Tsin Huang

Analyst

Understood, great. Thank you so much.

Devin McGranahan

Management

Tien-Tsin, I'll just add, because it's obviously been discussed a lot and it was in the prepared comments. We've been pleasantly surprised by the resiliency of our customer base pretty much across the globe. We've seen stability across all regions in our PPT and as you can tell from the results, we see strong growing quarter-over-quarter improvements in our transaction trends. I think our customers are largely and most susceptible to employment levels. And so as employment levels, particularly for the lower paid employees, have continued strong in most regions of the world, that's creating the stability that might lack in other payment oriented businesses.

Tien-Tsin Huang

Analyst

Yes, now agree that the employment there is quite strong, so showing through our results. Thanks for the clarification.

Operator

Operator

Our next question comes to us from Jason Kupferberg from Bank of America. Please ask your question.

Jason Kupferberg

Analyst

Thanks guys. So just on the raise in the revenue growth guidance, the adjusted revenue growth guidance, I guess we went up by half a point at the midpoint here. Is that purely just because of the Iraq tailwinds lasting longer than expected or anything else we should be noting there?

Matt Cagwin

Management

Yes, Jason, this is Matt. The way we think about our results is, Iraq has obviously provided an uplift in revenue throughout the year. We flagged that impact. That has also given us a lot more flexibility. And what Devin talked about earlier about our retail go to market strategy, we feel like we're largely on track for at the midpoint of our original guidance, when you net all those decision points and moving elements, if not a hair bit above, that's the way I think about it.

Jason Kupferberg

Analyst

Okay. Okay. That's helpful. And then just as a follow up, if I'm thinking about both the adjusted branded digital revenue growth, the acceleration there, as well as the retail transaction growth improving just on both those fronts, what are you expecting in Q4? Should we see some further improvement relative to Q3 in terms of the year-over-year growth? And then just any comments on rough trajectory as we head into 2024 because obviously you've got both those going in the right direction now?

Matt Cagwin

Management

And so I think there's a couple of things to think about there. Jason, remember, and you have to take into account the way we launched the digital -- the new digital go-to-market is we started with a few corridors in North America in the August September time frame, we expanded that to 50 corridors, which we then gained confidence. And towards the back end of 2022 we began expanding into European markets like the UK, Germany, France. We then continued that rollout over the course of the first two quarters, culminating with APAC and our big markets like Australia. So the revenue growth as we begin to work through the lapping of each incremental won't necessarily be linear, and in some cases it'll be a little bit of lumpiness depending on the size of the market in which we launch the program and where it will be. I think over time you should look towards what we're trying to get to which is sustainable double-digit transaction and revenue growth. But the path between here and there is not likely to be linear. The work that we began in retail at the beginning of this year is really now starting to take hold on a transaction basis. But as you can see, we're not going to get the same double-digit transaction growth rates that we've gotten in digital in retail. We'll be much happier with low single-digit transaction growth rates. So it just takes longer then to narrow that gap between transactions and revenues when transactions are only growing low single digits. Hopefully that helps?

Jason Kupferberg

Analyst

It does. Thanks for the comments.

Operator

Operator

Our next question comes to us from Will Nance from Goldman Sachs. Please ask your question.

Will Nance

Analyst

Hey guys. Good afternoon. I appreciate you taking the question. Yes, I guess I just wanted to ask a question on the moving piece and the guidance as well kind of piggyback on some of the prior questions. I mean, If I put together a handful of the comments, I mean expense performance this quarter, materially better than expected, have seen a lot of upside from sort of external factors like Iraq over the course of the year. You guys came in a little bit ahead of your objectives in the digital business. And then I think the comment was made that the ability to kind of save is outpacing, the ability to spend. And so I guess all of those comments seem very constructive, and yet it does seem like the guidance for the fourth quarter is a little bit below where street was expecting, and there wasn't as much maybe flow through of the outperformance this quarter. So is that FX? Is that the incremental expenses, maybe just a little color on why we're not seeing some of that strength come through in the numbers and just any color you'd provide on the fourth quarter. Thanks.

Matt Cagwin

Management

Hey, Will, thanks for the question. FX not a material impact to us. We do think it'll be a drag based on today's rates of about a penny, but not a major driver for us. Really what you're probably doing the calculus on is, we're looking to make some incremental investments and I'm hopeful, Devin, I'm the saver and Devin's the spender and he's promised me that he'll catch up in the investments in our Evolve Strategy, both on the point of sale solution, the one app solution that he talked about in the ecosystem. We've done additional marketing things of that nature. So a little bit similar to last year. As we work our way throughout the year, we start saving well in advance of the actual spend.

Devin McGranahan

Management

Will, I think it also goes to a general philosophy that we've been working towards where we have a tendency to want to start the year relatively conservative, make sure that we're going to be able to deliver on our commitments and as we get towards the back half of the year and have confidence in the macro and in the performance of the business continue to make the investments in our strategy. And so, again, you saw that last year you're seeing some of that this year.

Operator

Operator

Our next question comes to us from Andrew Schmidt from Citi. Please ask your question.

Andrew Schmidt

Analyst

Hey, Devin. Hey, Matt. Thanks for the question and good job on the progress here. I wanted to dig in on the digital side for a second. Maybe you could talk about what you're seeing in just new user acquisition trends and then anything that's a gross new user number usually call out. Maybe you could talk about whether the user base is growing on a net basis and if not, what's the right expectation around that? Thanks a lot.

Devin McGranahan

Management

Thanks for the question. A couple of things to unpack there. As you know, when we launched our strategy back in August, September, our goal was to drive double-digit new customer growth, which would then drive double-digit transaction growth, eventually bringing us back to double-digit revenue growth. Since we've launched that, we have continued to see double-digit new customer growth in cross border and we continue to have that drive our sustained transaction growth. I was quite pleased in the quarter, as we've begun to really lap the most important market, which is North America, you've seen that transaction growth and customer growth continue in the double digits. Our ongoing program, which is to continue to drive that through improved marketing, through improved effectiveness, is sustainable and ongoing. So we expect and continue to see users growing, new customers growing, transactions growing, and that's what's powering our revenue.

Operator

Operator

Our next question comes to us from Tim Chiodo from UBS. Please ask your question.

Timothy Chiodo

Analyst

Great. Thank you for taking the question. I want to go to a – that was made during your prepared remarks that was a standout around the North America retail business with the I believe it was revenue up three and the transactions positive for the first time in a big number, which was six years. So I was hoping you could do a little bit of a broader kind of refresh us on the North American retail market in terms of the number of agents and how that might compare to two, three years ago, the mix of exclusive versus not how that might compare to a few years ago. Any other key broader stats about that North American retail business which just had its best quarter in six years?

Devin McGranahan

Management

Yes, it's a great question. Thank you. The interesting thing is the nature of what I'll call the structural elements is largely consistent with what it's been in past years in terms of the number of agents, the number of locations, the mix of those locations between our independent brands Vigo and OV, as well as our more exclusive brand, Western Union. Very little of that has changed, if any, or at all. The underlying driver of the productivity really has been around our go-to-market, improving our agent experiences, winning a bigger share within those non-exclusive agents and making our exclusive agents more productive. Investing in the right retail marketing messages to bring customers back into Western Union locations where in the past they might have left. The last is we're getting very tactical at a corridor level in terms of improving the products experiences. So doing things like home delivery in the Dominican Republic, making sure that we have the right payout partners and the right exchange rates to Mexico. So the tactical execution of aligning the product and service delivery in a geography with an agent for a corridor is what really has been driving that performance.

Timothy Chiodo

Analyst

Thank you. I appreciate that context. The minor follow up, I apologize if this was captured early and I missed it, but the overall total company revenue growth of flat to up one, which was ex-Argentina. Did you mention what the aggregate across the first three quarters impact from Iraq was? In other words, what would that zero to one be if it didn't have that benefit from Iraq in the first three quarters of the year?

Matt Cagwin

Management

We didn't give that number, but we have given each quarter the impact by quarter for the impact on revenue. But what I did say to a question a few minutes ago is we've used the upside that we've gotten from Iraq as the opportunity to go and accelerate our go-to-market strategy in retail. So the way we've been looking at it is, what is Iraq net of retail investments on the pricing side as well? We've done a bunch of stuff that Devin's talked about with accelerating the point of sale solutions, whether it be remember me, quick, resend, refund, so forth. That number is largely on track for the midpoint of our range. We gave out Investor Day, which was down 2% to 4%. So view that as somewhere circuit around net three down.

Timothy Chiodo

Analyst

Great. Thank you so much on both.

Operator

Operator

Our next question comes to us from Ramsey El Assal from Barclays. Please ask your question.

Ramsey El Assal

Analyst

Hi, thank you for taking my question this evening. I wanted to ask about Iraq as well. Is the contribution from Iraq, has it flowed in mostly through retail locations, or is it also benefiting digital revenues? I'm just trying to get a better idea about how it's benefited those two sides of your business.

Matt Cagwin

Management

Yes, it's 100% retail.

Ramsey El Assal

Analyst

100% retail. Okay, that's what I thought. And then, Devin, I had a question for you about you announced some kind of key new executive hires this quarter. Can you give us an update on the organization sort of evolution of the team? Do you have what you need at this point? Are there still gaps you're looking to fill? How is that all evolving?

Devin McGranahan

Management

Hey, thanks for the question. As I indicated in my prepared remarks, I'm actually quite pleased with how the team has come together and now with Rodrigo taking the helm in North America, and Ben taking our Chief Technology Officer role, I have filled out the entire executive suite. So this would be the first time in my 18-plus months where we have what I would consider a complete and full executive suite. As you know, it's a great mix of people who have been in the business, like Giovanni, who's running Europe and Africa, and JC, who's running the Middle East, and APAC and Rodrigo, now in North America with new folks like Karen, who I announced last time as our new Chief People Officer, and Ben, this time as our new Chief Technology Officer. So I feel quite good about the team. It's coming together really well, and I would now say we have a full team on the field.

Ramsey El Assal

Analyst

Great. Congratulations on that. Thank you.

Operator

Operator

Our next question comes to us from Bryan Keane from Deutsche Bank. Please ask your question.

Bryan Keane

Analyst

Hey, guys, my question is for Matt. Just a clarification, if I do the math, the implied revenue growth in the fourth quarter, at least on the high end, is something like a negative 5% growth. Is that right? Because I guess I would have thought the number would be a little bit better given the turn in digital and the positive trajectory you've seen in the retail business. But there's a lot of moving parts, so maybe you could just help us through it.

Matt Cagwin

Management

Yes, Bryan, there are a lot of moving parts between Q3 and Q4. Q3 has had a benefit of the portfolio rebalancing I talked about in my prepared remarks. That helped us by about 100 basis points in the quarter that will not repeat itself next quarter. So the comps get harder for our other category in Q4 relative to Q3 and earlier parts of the year. We've also highlighted earlier in the year that we had the two lost agents. We start to lapse the first those two, but the other one, the impact will become more severe in Q4, and then, as well as the new go-to-market strategy for retail, will have a little bit of pricing pressure in Q4. That will continue in is what Devin talked about a minute ago. Transactions and revenue starting to converge over time, that will take longer for retail, and that's having an impact. So by us accelerating that strategy, it has made a little more pressure on Q4.

Bryan Keane

Analyst

Got it. And then I guess my other question is strategically, Devin, you've had success with the digital program. Have you thought about leveraging pricing more in digital to even grow transactions faster or maybe even more aggressive in retail to get the transaction growth going more positive?

Devin McGranahan

Management

It's a great question. And as we stated when we were on the stage a year ago, we were going to execute this transformation while maintaining our commitment to our shareholders, supporting our dividend, and maintaining our industry, leading 19% to 21% operating margin. So we are working within the balance of that. And I'm quite pleased with our ability to invest in any given period with the results that we're being able to deliver now, which you're seeing both in transactions and revenue. So it's that equation that we balance every day, every week, every month, every quarter, and we'll continue balancing it going forward.

Bryan Keane

Analyst

Got it. Thank you.

Operator

Operator

Our next question comes to us from James Fawcett from Morgan Stanley. Please ask your question.

James Fawcett

Analyst

Great, thank you very much. Can you hear me okay?

Devin McGranahan

Management

Yes.

James Fawcett

Analyst

Awesome. That's great. Still trying to make sure I know how to use zoom correctly. Sorry about that. I'm wondering in terms of your planning assumptions, we head to 2024. A couple of things is that obviously employment has been quite strong in most regions of the world as you highlighted. Are you feeling like it's appropriate to build in any conservatism into your planning for next year right now? And or should we expect that for the time being at least, it makes sense to better streamline and assume stability on a go forward basis. I'm asking the question because I want to follow-up with question around how you're thinking about investment and expansion of the projects that are underway.

Matt Cagwin

Management

Yes. So James, as we've thought about 2024, we'll come out in February and give more precise guidance. But sitting here today, we feel pretty strong about our customer base. They've been resilient. As Devin's talked about, most important factor really is unemployment rates. There's also important about migration patterns, which we're watching, which have been very strong for us as well. So we feel good about where we are, but things can change every day and we monitor it on a daily basis.

Devin McGranahan

Management

And I think Matt's comments on the second part where we monitor both employment levels but also migration and after COVID induced a relatively low level of cross border migration since 2021. We've seen that rebounding and we see it whether it's in markets that have historically been more closed, like Japan to places in Europe like Italy and Spain, where you see again, inbound migration, driving the lower end of the employment spectrum as economic opportunities continue for our customers. So we remain with the viewpoint that stability, at least as far as we can see into the future, is the right planning assumption.

James Fawcett

Analyst

Yep, that makes a lot of sense. And then to follow up, Matt, you mentioned it, you and Devin kind of balance each other out as you're making investment decisions. How are you thinking about what makes sense and what kind of hurdle rates or other metrics you can share about how you think about pushing through potential upside to incremental investments versus, hey, maybe it's better if we kind of push this to the bottom-line, or at least be a little more patient, even when we're seeing that. Just trying to get a sense of your current thought processes around investment opportunities.

Matt Cagwin

Management

Yes, so unfortunately, it's not a simple answer because we are always monitoring and balancing our public commitments we've made, which is the point Devin was making a few moments ago. But in periods like we are right now going into Q4, we're focused on maintaining our LTV to CAC and driving marketing spend where it's very going to provide a really good return. As we've talked about on the call today, we've brought down our CAC by about 20%. So we feel really good about the progress we've made there and feel good about spending some more money in that space and driving customer acquisition for going into 2024. On the technology side, we're always balancing the low double-digit return on investment. It's hard to measure some of these things when you're driving agent experience or customer experience when it's one little output, but we're talking to our customers, understand what's important, talking to our agents and driving technology improvements that can make their lives and experience with us better.

Devin McGranahan

Management

And while I'm the idea guy and Matt's the money guy, there is a pretty strong and robust process within the company, as evidenced by the fact that we've managed the investment envelope within our public commitments and our 19% to 21% operating. So given there are more opportunities and ideas running around this place, given the strength of our footprint, our brand, what we view as the market opportunity, those that get funded are the ones that have the ability to rise to the top of that heap on a revenue and return commitment projection. So there is internal competition. Given the constraints we're living in that I've highlighted, we aren't about to relax for making sure the things that we are funding have the highest potential both for future revenue and return.

Operator

Operator

Our final question comes to us from Cris Kennedy from William Blair. Please ask your question.

Cristopher Kennedy

Analyst

Great, thanks for fitting me in here. I just wanted to follow-up on retail retention rate for your retail customers. I think you said it was flat with 2022 levels. I think your goal was like 200 basis points of improvement per year. Can you just talk about the roadmap to that 200 basis point improvement goal? Thank you.

Devin McGranahan

Management

Thanks for the question. As I indicated, we are seeing a tale of two worlds. Three of our five major regions are seeing improvements in retail retention and two of our major regions are headed in the wrong direction. Now, some of that's a impact, as Matt has talked about the loss of a couple of large important agents and then some macro factors in the other region. The things that we're working on and will continue to work on are improved transactional experiences for returning customers in both our retail and our digital environment. We will be launching a new loyalty program, hopefully in the first quarter of 2024, which we also think will help. The last thing that we've done is to improve our ongoing communications and marketing efforts to customers on an ongoing basis and monitoring traditional transaction patterns, which we call the heartbeat. And when someone falls off of their traditional transaction pattern, reaching out to them with either a marketing message or an offer to bring them back. So we are working hard to drive retention across the entire franchise, obviously with a particular focus on retail, given our goal of achieving stability. And as you can see in the performance of North America, when we are able to get improvements in retention that significantly helps drive the overall transaction. And as we highlighted, North America retail is now performing at a level that we would be happy with on an ongoing basis.

Matt Cagwin

Management

Hey, Cris. The only thing I'd add to Devin's point is the metrics we gave at our Investor Day a year ago, those were all targets aspirations over the three year horizon. It was not meant to be viewed as a commitment going into 2023 or 2024. We wanted to have a true north to galvanize our employees as well as our shareholders, knowing we're trying to target. The first one we got to was the double-digit new customers in digital. We had talked about our Investor Day. Most of the other ones were a little harder and took effort to get there. So we're still working hard as Devin has talked about to get to them.

Cristopher Kennedy

Analyst

Great. Thanks for taking the question.

Operator

Operator

Thank you for joining the Western Union third quarter 2023 results conference call. We hope you have a great day.