Chris Hufnagel
Analyst · Stifel. Please proceed with your question.
Yes, first, thanks, Jim. I appreciate the comment. It's a great question, and I think we've spent a lot of time thinking about that internally. And I do think it's a combination of some longstanding issues that were exacerbated in the pandemic, and then certainly some challenges as we manage the business through the pandemic. Hopefully in my prepared remarks, it came through clearly that I think we have to be great brand builders. And we have to find a flywheel of building great products and generating brand heat which allow our brands to yield pricing power and consumer demand which will ultimately build resilient and durable brands. And right now, we have not done that across the portfolio. So, for me, it really starts with brands, it's where I grew up; it's what I care most about. And that starts with a deep insight about our consumer and the marketplace, and then a strong product innovation engine, coupled with the ability to drive demand, and then thoughtful brand management and channel management after that. I think, for a long time, we've been very good operators and made product and sold to someone else. And I think the world changed, and we need to quickly catch up to that. As it relates to issues coming out of the pandemic in more recent memory, we walked ourselves into a pretty significant inventory issue with a lot of other brands, and we're working to extricate ourselves from that, and we're sort of caught in that maelstrom right now, and having a heavy dependence on the U.S. wholesale market exacerbates that. So, I can assure that, internally, and certainly with the Board of Directors, we've thought a lot about where the company has been, and where the company sits today, and where we want to go in the future. And I think our strategy is sound. We've done a lot of work around portfolio rationalization, we've got great improvements coming out of our profit improvement initiatives, we're consolidating offices. There is a scalable playbook that we own that has proven to work. For us, now it comes down to pace and urgency, and faster and bolder execution against that agenda. So, your comments are well taken. We take those to heart. And I'm excited to get after with the team.