Brian Gu
Analyst · Bank of America. Please go ahead.
Hi, Ming, it's Brian. Let me address your question on this MONA project. Yes, we're very excited that we'll be launching the MONA sub brand in a very short time. And also, we think it will be, I would say, one of the blockbuster products in this category. The reason we think there's a potential is because: one, we think it's a very well designed product, it has, I think, I would say, best-in-class design as well as in some of the functions, especially as it related to smart functions. We think it will have differentiation compared to similar products in this category. At the same time, we have done a lot of effort, try to make sure the product is also very competitive from both cost as well as competitiveness in terms of the focusing on both 2C and 2B channels. So needless to say, we have high hopes for this MONA product. And also, in terms of strategy, we think it will have actually the dual prong channels. I think it will start from the 2C channel first to make sure it will be received as a premium product and then followed by, I think, 2B channel sales. So that's likely to be the sequence of our marketing. From the specific product functions and capabilities, I will probably leave that to the launch event to give the full details. But needless to say, again, we think it's a very competitive product. We also have plans to steadily improve on this product based on additional, I would say, development plan for later this year as well as early next year. So this is also going to be improving as a platform in this A class. So again, I mean, I think this is a lot to expect for, and I think I would love all of you to wait until our launch event, which will happen probably very soon.