Bradley S. Jacobs
Management
It's a longer cycle, for sure, than transactional business. I mean, transactional business, on one extreme, can be a cold call, and they give a couple of loads right there on the first call. On the larger strategic account, national account business is typically done by RFPs, which are done often a couple of times a year. There's a vetting process to get into -- to get qualified for the RFPs, and then you got to bid right. So we put together a -- we're doing this very methodically in going for the Tier 1 accounts. The Tier 1 accounts demand very flawless execution. So if you have more than 2% or 3% service failures, you're out. They don't want to hear about it. There's plenty other people who will service the account with that kind of service performance, and that's what they're focusing on. So we only service the Tier 1 in about half a dozen of our locations, which are very experienced handling national accounts. And about 20% of our business right now roughly is with Tier 1 accounts, and that's mostly business that we inherited through acquisitions with companies that we're doing business with those large accounts already. And we're growing. Our plan is to continue to grow and penetrate further. We've gotten some wins of things that were in the hopper already, but the amount of growth and momentum in that is absolutely going to pick up and snowball. So no question about that. As we go through this year, introducing ourselves where we're not known yet with those 1,200 customers and really getting to understand their need and their supply chain and exactly what they value over and above the normal on-time pickup, on-time delivery, active billing, et cetera, what kind of technology requirements do they have? What kind of EDI do they work with? How can we mesh our EDI together with theirs? Once we really understand what they want and we position ourselves to fulfill their needs, I see that as being huge. I mean, when you look at our largest competitor, according to their public filings, they've got -- and I think it's 40,000, 50,000 different customers, but only a few hundred of them account for roughly half of it. And they have some of those numbers not exactly right. But generally speaking, that's the ballpark. So those few hundred largest customers are big customers. So you can get a Tier 1 account, maybe the first year, they'll start you out with $2 million, $3 million of freight to see if you're for real. You pass the test. You ingratiate yourself. You show them that you're serious. You show them you take your losses when the market moves against it. You show them you perform well in terms of pickup, et cetera, et cetera. Next year, you can get $10 million or $15 million. And a few years out, those can go into tens of millions of dollars just on a single account. So those are big accounts, slower sales cycle but could represent literally billions of dollars of revenue in the outer years. And as you know, our business plan is not about this quarter or next quarter. Obviously, we manage the business as best as we can on a daily and monthly and quarterly basis, but that's not where the big kill is. The big kill is to build up a company that several years from now is $5 billion or so in revenue, doing hundreds of millions of dollars of profit, that we're doing business with a good percentage of the Tier 1 accounts, a good percentage with the mid-sized accounts and a good percentage of -- with a small-, medium-sized enterprises as well. We've built out a branch network now. We've got 62 locations, 29 of them in freight brokerage, 29 in freight forwarding, 4 in expedite. We want to expand that branch network. We also want to grow 5 or 6 of our locations into mega locations, mega branches, the ones like in Charlotte where we didn't have anything a little over a year ago, and now we've got roughly 250 people. Chicago, Lake Forest, which we picked up with Covered, and it's excellent with customer service on large accounts. Gainesville, 175 or so people there now. We're targeting 400. Salt Lake City now with Interide, it absolutely can be a large branch with hundreds of millions of -- hundreds of employees and hundreds of millions of revenue. We're having a multi-faceted attack on the market. It all comes down to, can we serve the customer well? And if we can, we'll get the business.