Don Casey
Analyst · JPMorgan.
You know, it’s interesting, Tycho. I mean and you’ve followed the SIRONA stock and you’ve followed us for a long time, so, you know – you know traditionally, you’d see an upgrade cycle where we come out with a product and within three months we’d be out, you know, doing the upgrade and in a lot of cases, you know, that worked out really, really well. Where we were on Primescan was, you know, we really felt we were selling full side units and it was appropriate for us to stay focused on that. We launched the upgrade program a little later in the cycle than we would typically, and you know, we had a good response, but you know, so far we haven't seen a dramatic acceleration versus what we would see historically. It’s kind of like we just picked it up and we moved it. I think with Primemill, Tycho, you know, the reaction from, you know, the installed base has been really, really positive. I mean, you know, they – again, it’s a first mill we’ve launched in about 7.5 years and this thing really – it's quick and it has immediate tangible benefits to the office. So, you know, we look at Primemill as a real opportunity to continue seeing a very positive trends from an upgrade perspective. We also think, you know, the story when you put this thing together is, you know, you're talking about dentistry in under an hour and that's a big story for us. So, you know, we would like to see growth come from three things. I mean the first is, you know, how do we sell new full chairside units on the basis of this integrated system is transformative to the dentist practice. The second is, how do we continue the upgrade cycle and for perspective we haven’t run Primescan upgrades around the world yet, and, you know, at some point, we’ll do that, and, you know, with Primemill, you know, we believe that gives us a real jumpstart there. And the third, you know, is an area that we don't necessarily talk about with the mill, but, you know, in DI. I mean that's become a really important area for us. I mean historically, we were only interested in focusing on chairside, and you know, the change that we've made over the last year and a half is, you know, we believe that we need to be competitive in the DI space and we feel that with Primemill we’re doing a good job on that. But, you know, in terms of numbers, Tycho, today, you know, if – and again, you've seen the cycles before, it’s the penetration change – the penetration of upgrades is not different that what we’ve seen, but you probably need to adjust how rapidly we did it in the past versus here. We were, you know, good 6.5, 7 months later.