Richard Wu
Analyst · Wei Fan of CLSA. Please ask your question
Yes, thank you. So, yeah, basically -- let me translate first then continue, add on this question. Herman was saying that some of our clients, advertisers in the third quarter did cancel their spending plan with us. Then based from the previous quarter comparison with the same period last year, we kind of unfortunately saw the downward trend in our top line and unfortunately this momentum or this trend kind of continues in the fourth quarter. At least for now, it cannot be ruled out that some of the delay to even cancel the contracts may add some top line into fourth quarter. My feel is, on top of what Herman just mentioned, yeah, this downward trend definitely is the issue, kind of economic market issue and also the plan, the spinoff just mentioned, that did have some impact on the sales on those to be spun off product lines we kind of have to plan earlier, making sure that our sales do not fail, to product lines which we cannot deliver going into early next year. I think that, yeah, is another impact in addition to the general soft advertising market situation. The company is aware of this kind of customer gradual, yeah, tendency or like of this result-based advertising spending, so that's why we go into next year, in addition to the spinoff, we have -- we decided to beef up our efforts to those, yeah, like technology innovation, making sure that in a few years our digital frames, our other product lines can, through technology innovation, tailor towards the general effect of result-based advertising spending pattern which unfortunately for now we cannot do much. But overall, I think the fourth quarter increase in our top line, in addition to -- together with the planned restructuring of our existing product lines, should have a positive impact on our fourth quarter results irrespective of this softer or slower quarter-over-quarter increase.