Charles C. Baker - Chief Financial Officer
Management
Hey, Doug, let me jump on the visibility comment. And really, one of the things, I'm trying to do is, I have come into the company and have a sort of a rare opportunity to seek with fresh eyes about what I see inside of this business. One of the things that really is notable to me is that, I think, there is a – I think, sometimes there is a perception that there's a lot of in-and-out, over-and-over through our revenue base, and when you actually look at it, there is quite a bit of predictability and visibility. We have a lot of one year annual contracts, we have a lot of less than one year, but multi-month contracts. We have a really big volume of people who are coming through the self-serve channel and committing to business. And that gives us quite a bit of visibility, so we don't – we go into the quarter with a pretty good amount of visibility as I said. I don't think that's wildly different than where – I'm not trying to note that that's higher or lower or moving up or down relative to the history, I'm just saying, that's a fact of this business, that I think is an important one that allows us to be thinking about a little bit much further out frankly than just the current quarter, or even next quarter. Let me jump on to the other question about revenue retention and we did do a little better than we thought – that we anticipated for this quarter. It was within historical ranges, I mean, we didn't break into grand new territory on sort of account renewals and revenue renewals, but I think that there are a bunch of things at play there. There is certainly some upsell activity that's going on, there is product efforts that we have that are about delivering to our users, our businesses things like Request a Quote and better visibility through the Business Owner app into the return on their marketing spending with us. There are things on the marketing front, such as e-mail messages and other notifications that we have going out to business owners, about the performance of their Yelp advertising and their competitive presence within their category. And then there are sales things that we're doing as well, such as in our national account and multi-loc (28:23) account for a long time, Yelp has had client service apps to follow-up after the sales and we began to experiment with that in the local market as well, because we've seen success with it – in the national multi-location. We started to experiment with that a little bit in the local market and all of those things, sort of small improvements across sales, product, marketing, really helped us with the retention numbers we thought this quarter then turned out better than we thought.