Howard Lerman
Analyst · Piper Jaffray. Please go ahead.
Alex, our great opportunity and our great challenge is that we are building a category. Digital Knowledge Management, DKM. We're the pioneer in this category, we have the best technology, we've seen the opportunity, we're the ones that are the leaders. It's really huge opportunity. And the reality being first mover is that as you pointed out we originally had to be evangelical. But now every day, we are benefitting from the platform shift. The rise of AI powered services like Siri and Google Assistant and Alexi, and all these different personal assistant people use. And the staggering stats we shared the results of getting 1.45 billion driving direction request or 148 billion search impressions. This shows that the consumer experience is shifting, it’s shifting away from a world of blue links and websites and unstructured content to a world of smart answers and structured information. The coolest thing is that that experience is experienced by all of us every day, by all of our customers every day. And CMOs are smart, they know where their customers are, they see that their customers are using Google Assistant. They see that their customers are on third-party services, and they can see it quantitatively not just qualitatively from what they, their friends, their kids, their customers use, they can also see it quantitatively in their own stats. We have the stats set to back that up. Our opportunity is to create this category. And so we've started to see the world is waking up. That folks are begging to see the power of digital knowledge management, the results back it up, the T-mobile story, the stats that we see from our customers, the logo as we broad on, we added 230 logos over the year, 80 in the quarter. So, it's becoming not a nice to have, but a need to have, we see an intelligent future where every company in the world, that has a website today needs to structure those facts, build the knowledge graph and put that into intelligent services everywhere.