Presentation
Management
Yext, Inc. (YEXT)
Q1 2021 Earnings Call· Thu, Jun 4, 2020
$3.92
+1.42%
Same-Day
-2.16%
1 Week
-9.24%
1 Month
+3.60%
vs S&P
+2.82%
Presentation
Management
Operator
Operator
Good day, and welcome to the Yext First Quarter Fiscal 2021 Financial Results Conference Call. All participants will be in listen-only mode. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Yuka Broderick, Head of Investor Relations. Please go ahead.
Yuka Broderick
Analyst
Thank you, Sara, and good afternoon, everyone. Welcome to Yext fiscal first quarter 2021 conference call. With me today our CEO, Howard Lerman; CFO, Steve Cakebread; President and Chief Revenue Officer, Jim Steele and SVP Finance, Dominic Paschel. Before we begin, I'd like to remind everyone that this call may contain forward-looking statements, including statements about revenue and non-GAAP net income guidance, cash flow, timing and size of capital expenditures, retention rates, market opportunity, business performance and other non-historical statements as further described in our press release. These forward-looking statements are subject to certain risks, uncertainties and assumptions, including those related to Yext's growth, the evolution of our industry, our product development and success, including with Answers, the timing of the exit of our New York headquarters and general economic and business conditions such as the impact of Covid-19 pandemic. These statements reflect the Company's current expectations based on its beliefs, assumptions and information currently available to it. Although we believe these expectations are reasonable, we undertake no obligation to revise any statements to reflect changes that occur after this call. Descriptions of these and other risks that could cause actual results to differ materially from these forward-looking statements are discussed in our reports filed with the SEC, including our most recent quarterly and annual reports, and our press release that was issued this afternoon. During the call, we will also refer to non-GAAP financial measures. Reconciliations with the most comparable GAAP measures are also available in the press release, which is available at investor.yext.com. With that, I will turn the call over to Howard.
Howard Lerman
Analyst
Thank you, Yuka and welcome aboard. First of all, I hope you and all your families are staying healthy and safe. After a record-breaking Q4, we had the strongest pipeline we'd ever seen heading into Q1. But we saw headwinds and bookings and retention in March and April as customers delayed purchasing decisions due to the pandemic and I've characterized what we saw as a tale of two cities. In one city, we saw challenged industries like retail and food services. Now pipeline in these businesses typically didn't disappear instead it just slipped to later quarters. And meanwhile in the other industry -- in the other city, we saw industries like healthcare and financial services performed strongly showing signs of accelerated digital transformation where Yext plays a key role. Approximately 25% to 30% of our ARR at the end of Q1 was in these challenged industries. But now the divide is less severe and we are seeing signs of recovery and we're growing faster in the other industries. The pipeline is strong for Q2 and retention levels in May have already improved. Needless to say, the last few months had been unprecedented for everyone. But despite these challenges, our first quarter was incredibly productive. We had Q1 revenue of $85.4 million growing 24% year-over-year. The number of Structured Facts reached over $295 million, up 43% year-over-year increase. We saw a huge increase in fact activity. These are updates with 84% increase in the number of updates made on the Yext platform in the first month after the Covid-19 shutdown started. This huge growth tells us that Yext is a critical part of a customer's digital transformation. In fact, we believe now more than ever that the world needs official Answers straight from the source. There's been an explosion of questions…
Jim Steele
Analyst
Thanks Howard. We are very excited about the opportunity the Answers presents for our customers and for Yext. Howard talked about how the pandemic has accelerated the need for digital transformation for every business. For example, we talked to one of the leading US financial institutions and they told us it's all about digital transformation. And they're looking closely at their entire customer digital experience. They came to Yext because they know that's what we do. We deliver a great client experience. We are having conversations like this across a broad set of industries as companies recognize the need to provide accurate timely answers and understand that Yext can deliver those official answers. And we see that with a better customer experience, the result is higher conversion rates and lower customer support costs. Let me review our first quarter of sales metrics. In Q1, we closed 73 deals with at least $100,000 in total contract value. This includes three deals that resulted in at least $1 million of total contract value, including new logos and renewals of existing customers. The total number of customers increases 36% year-over-year to nearly 2,100 customers. This excludes our SMB and third-party reseller customers. As Howard described in Q1 we saw the tale of two cities. With verticals highly impacted by the pandemic such as retail and food services and other verticals which are less impacted like financial services and healthcare. For customers in retail and food services verticals in some instances we saw teams we worked with getting furloughed and many understandably began to cut budgets. We also had some instances where customers were not able to meet their typical renewal windows and fell into a grace period. A majority of those renewal opportunities associated with grace accounts have now been renewed. Despite these…
Steve Cakebread
Analyst
Hey. Thanks Jim. Our first quarter revenue grew 24% year-over-year to $85.4 million, pretty good results under the circumstances. Unearned revenue increased 22% year-over-year to a $153 million. As you know, we're focused on Annual Recurring Revenue or ARR, which we believe reflects the health of our primarily recurring revenue business model. For that ARR at the end of Q1 was $326 million, growing 24% year-over-year from the $262 million in the year ago quarter. Q1 ARR was flat with Q4 both because of normal seasonality of the business in Q1 and of course the pandemic impact we saw in bookings and renewals in March and April. Our net dollar based retention which excludes our SMB customers was a 106% that was the same as Q4. Our net dollar based retention for direct enterprise which excludes our SMB and third-party reseller customers is a 107%. And just to remind you this is a trailing 12-month number. The GAAP gross margins were 75.2% this quarter and that compared to 74.3% last quarter and 76% in the year ago quarter. The change in gross margin was driven primarily by higher lease expenses and hiring in our services organization over the past year. However, publisher cost remains stable. Total GAAP operating expenses were $93.4 million compared to $71.5 million in the year ago quarter. Compared to the year ago, the primary drivers of this increase were again the overall growth and headcount as well as higher real estate costs. Given current business conditions, we're managing our operating expenses carefully, while continuing to make investments to support our Answers to let sales motion which we think will drive higher self-sufficiency. We've gone to replacement only hiring for the company, but we are still only for quota-carrying headcount. In addition to the continued savings on…
Howard Lerman
Analyst
Well, thank you. Steve and welcome again to Yuka. I am excited about our progress in delivering official answers and our improved land with Answers sales focus. We're thrilled about the initial response to our Answers free trial and our No Wrong Answers campaign. We have a strategic new partnership with Adobe and with it the ability to read so many more potential answers customers and above all we are driving for revenue growth while focusing on greater sales efficiency.
Yuka Broderick
Analyst
Thank you, Howard. Sarah, can we please open to questions.
Operator
Operator
[Operator Instructions] Our first question will come from Naved Khan with SunTrust. Please go ahead.
Q - Naved Khan
Analyst
Yes. Thanks a lot and hello everybody. I had a couple of questions. First of all, just on the pretrial of Answers, what percentage of your enterprise base is opted into it and trying it actively? And what kind of interest have you seen so far from those that have tried it out? And the other question, just kind of related, just around the international launch of Answers. Can you sort of just brief us on which countries you already have rolled this out? And what's the schedule like for the rest of the world?
A - Howard Lerman
Analyst
Great, Naved. I'll take; I'll go ahead and take that one. This is Howard speaking. We've seen really strong response from enterprises and mid enterprises and mid market customers from around the world in taking advantage of the Answers free trial. It's particularly easy to bode a customer with Answers when they're already using the Yext Knowledge Graph. So if you're an existing customer there's a strong interest, but we also are using Answers to expand into entirely new segments that we've never sold into before. And that's an equally exciting area because we were able to land with Answers in industries like technology and industries like CPG that don't have the ability to purchase traditional listings and pages products. So we're really fired up about the ability to use Answers to sell to any company as I think we noted more than 8,000 enterprises that do more than $500 million or revenue more than doubling the potential accounts we can land into. We're working hard to get Answers live in every language without promising any specific dates what I can say is that in Q2 it is our intention to launch Answers and the romance languages Italian, French and Spanish and then get there hopefully in Teutonic languages like German as well. But we have on our roadmap French, Spanish, Italian, German, Japanese and Mandarin.
Q - Naved Khan
Analyst
Great. And then maybe just a quick clarification. So of the customers that are trying it out, what is the conversion sort are of into them becoming paying customers for Answers as well?
A - Howard Lerman
Analyst
Well, it's pretty early to give you an exact number but the value is very compelling. Remember, Yext Answers delivers three things. First customer intelligence; second, increased revenue and then third, lowered support costs and the coolest thing about it is that once you put the Answers box up there with the official answer seal and people start asking questions, we're able to instantly and automatically classify queries as either cost savings or revenue generating. So for example, if someone goes to a financial services website and searches for advisor. We know what that's worked to them because they've told us that using our conversion tracking. So we're able to quantify the exact value that's being delivered out of the search by Yext Answers. And the initial results are very promising. There's very strong action on site search and the kinds of questions people are asking. We see very high engagement rates and very high click-through rates which are an indication of the high search quality and every time someone asks the support question, one other thing that's going on in the world right now is that support has been crushed. Customer support in many companies during the Covid-19 pandemic is receiving huge volumes of calls and tickets. And on average I think at support call we produced a paper on this cost $4.90. So every time with an answer a great strategy for a company is to put up our answers bar to catch people before they call. Because if you can answer a question it's going to save you $5 And we can show the company within the analytics the exact questions people are asking and the answers we're giving in order to deflect a bunch of this calls and we can estimate the savings and then we can estimate the revenue and we add that together to compute a value which they can then compare to their annualized cost to get a sense of what their ROI will be.
Operator
Operator
Our next question comes from Mark Murphy with JPMorgan. Please go ahead.
Q - Mark Murphy
Analyst · JPMorgan. Please go ahead.
Yes. Thank you. Howard, I was interested in Answers and just how it performs sequentially. I think you had said it had done, I want to say a $1.5 million last quarter and is there any way to compare that? And could you estimate the influence that Answers has had on other deals?
A - Howard Lerman
Analyst · JPMorgan. Please go ahead.
Well, Answers is a huge influence on other deals. I think last quarter we talked about a company Vanguard which is a new type of company. We never could have sold to before. It's Answers lead and then we drag in knowledge graph and pages and expand with that. So it's our strategy going forward to land lightly with Answers and then expand from there and that's what you see from many of our very successful SaaS peers is a light land and then expanding with platform and other features. Answers is the perfect product to land lightly especially right now because there's more questions than ever and being able to deflect a lot of those questions with Site Search is a powerful technique to reduce cost and drive revenue, which we can immediately quantify and we're willing to do it for free. And so that's a pretty compelling offer especially when we do the implementation for free and if you for example like a company like JPMorgan already have a bunch of data in the knowledge graph A bunch of facts there and then quickly as we see what people are asking you can continue to build out your knowledge graph to be able to provide them questions. So it's a very exciting time and we're really focused on supporting the vast quantities of questions. There's been an explosion of digital questions. It used to be you could walk into a bank branch and ask a teller a question, but you can't. You can't ask questions in the physical world anymore. So what do people do? They turn online and they search online and when they have a question for a cable company or a bank or a financial services company, they can do one of three things. They can pick up the phone and call. They can visit the website and either live chat or they can run a site search. And the site search of those two, of those three options is by far the cheapest. The first two cost between $3 and $6 each per session. So it's a very compelling kind of way to get folks started especially as there's been a transition from physical questions to digital questions.
Q - Mark Murphy
Analyst · JPMorgan. Please go ahead.
Okay. So if we're thinking that they see, if you're looking some answers maybe it's down sequentially in a Q1 from the big Q4 but it's kind of having that halo effect on some of the other deals. Is that a fair way to think about it?
A - Howard Lerman
Analyst · JPMorgan. Please go ahead.
I don't think we're characterizing any of the exact ACD from answers, but what I can say is that this is the lead at which we are leading our deals now.
Q - Mark Murphy
Analyst · JPMorgan. Please go ahead.
Okay. Great. I wanted to ask as well I think you've commented on adverse impact in the month of March and in the month of April. Did you not sense any kind of improvement in the sort of bookings cadence in April? Maybe it's a question for Jim. And also could you just comment on maybe what kinds of differences in tone you're seeing during May and maybe how long it -- how long that might take to get back to pre Covid kinds of levels?
A - Howard Lerman
Analyst · JPMorgan. Please go ahead.
Jim, do you want to take that?
A - Jim Steele
Analyst · JPMorgan. Please go ahead.
Sure. Yes. Hey, Mark. Definitely in March things slow down while our customers are trying to figure out how to work from home. How -- same time we were all trying to do the same thing. So there certainly a lot of adjustments we all made in March in particular and the activity level I'd say really shot up in April and May and as our teams figured out how to communicate better and more directly with the customers, how we got more comfortable talking to our customers digitally. And so I would say I was super impressed at the level of engagement and obviously we had some deals slip. I don't -- I haven't seen deal to just totally went away. Customers were still very interested and still want to pursue but their budgets, a lot of them got cut as I mentioned and some of the teams that we were talking to actually got furloughed. But we did see tremendous activity, financial services, mortgage and any with the services related to businesses did very well. Obviously, hospitality and retail took a big hit. One of the things that we saw a real spike in the customers using our services. I think in the month after the Covid-19 kind of locked down in mid-March, we had some like an 84% increase in just the activity level from our customers using the knowledge graph to update things like hours of operation and just information about their sites and their businesses in terms of what was being offered. So the real change that we saw too was just how our customers are telling us how mission-critical, how essential our service was with all of the chaos going on in the world in March and April in particular they used our services…
Q - Mark Murphy
Analyst · JPMorgan. Please go ahead.
: Okay. That's great to hear, Jim. I appreciate all that detail. One last one, Howard, just on the Adobe relationship. Is there a chance could you give a little more color on that in terms of -- is there any contractual commitment there and maybe you can just talk about how you think the Adobe reps can kind of broadly retire quota out there in the field by selling answers?
A - Howard Lerman
Analyst · JPMorgan. Please go ahead.
Well, part of our strategy is to add. We've got our inbound and outbound channels driving, beginning to drive answers free trials and part of our strategy is to fire up a partner channel as well that can refer as partners. And that's really the genesis of our hitch-hiker program. And Adobe is the first company that we are working with to refer answers free trials to us where they're only site search partner and they are our first answer site search partner and so what better company to do it. And from a product fit perspective, many, most of our customers, many of our customers use Adobe's experienced cloud in some way to power pieces of their websites and Adobe exited the site search business a couple years ago with search and promote. They sunset their product. And so it's a great opportunity for us to bring an amazing new type of site search to their customers and their reps are able to refer companies to Yext and retire quota by any deal we get when we pay them a commission out.
Operator
Operator
Our next question will come from Koji Ikeda with Oppenheimer. Please go ahead.
Q - Koji Ikeda
Analyst
Yes. Thank you for taking my questions and I actually wanted to build upon that last question on the Adobe partnership. I guess could you talk a little bit about the genesis for expanding those relationships with Adobe? Was it Yext driven? Was it Adobe driven? And then from the Yext standpoint, how should we be thinking about any changes to the Yext's go-to-market strategy to support the new partnership from here?
A - Howard Lerman
Analyst
Well, we're really focused on sales efficiency. We believe that first off our new Answers product is a best tip of the spear we've ever had. And it can land at any company of any size around the world when we support that geography and language. Every company that has a digital presence needs to have official answers on their site and we validated very early on that people like the site search feature. It gets a ton of usage and for our customers drives a ton of value in the form of intelligence, revenue generation and cost savings. And you can quantify this because we can actually see the physical queries that are coming in. You can see when someone says, hey, I want to upgrade my account. How do I upgrade my account online? Or you can see a query that's like I need to find a new doctor and make an appointment. And we can quantify those assign the value and actually track the real conversion so that revenue can be seen all driven through answers. And so when you look at this gigantic TAM, which is every company out there that has a digital presence, you think about well how can we activate this TAM generate awareness of what we can do and how can you do that especially right now in an era where travel is limited and events or live events are limited. So what better opportunity to sort of reboot, if you will, your ability to go out and target customers with a new approach that is lighter touch, lighter landing and then upsell from there and a free trial offer fits that perfectly because it generates in down demand. Our reps can go outbound with a free trial offer to new prospects and new customers and then the third leg of that stool is partnerships. And what better partner to have bringing this free trial offer for a website product than Adobe. They exited their site search business and we just happen to have a site service product that's amazing. So let's leverage all that and I think there's a ton of excitement. So I look forward to kind of seeing where that goes.
A - Jim Steele
Analyst
Howard, this is Jim. Maybe, Koji can add to that. A couple years ago when our team, Marc Ferrentino who's our Chief Strategy Officer and his team went to the Adobe summit and we didn't really participate other than just to be at the conference. We didn't have a booth or anything but we saw so many of our customers there. And so many of them were asking us, wow, you guys have this great solution. Adobe has this great solution, why can't you guys work together. So last year we went big at Adobe summit and had I think the second largest booth next to like Accenture at the entrance to the big Exhibition Center. And we had so much traffic. All of the Adobe customers and partners and the Adobe employees were coming by and you probably know we have a number of ex Adobe employees at Yext that and everyone got excited about working together and Answers was really what brought it all together. When we announced Answers at the same time Adobe was exiting with their site search product. It just presented such an amazing complimentary relationship because Adobe with their experienced manager, they are the best at creating content with their -- for their customers on their website. And we are the best at bringing traffic to their website and now with Answers with our site search product Answers, we are the best at helping customers, visitors to website, get the right answers so we can convert them on the website, so they don't bounce back to the Internet. And it's the perfect complementary relationship and we are so excited. We now have the entire Adobe sales team that will get compensated for referring Yext Answers to their customers. So this is a very exciting partnership that we believe will generate great returns.
Q - Koji Ikeda
Analyst
Thanks Howard and Jim. Just want to follow up from me and I'll hop back into the queue. Great growth on that customer metric growing at 2,100. I was wondering if you could give us a sense from a high level of how much ARR those 2,100 customers are generating right now. Thanks for taking my questions.
A - Steve Cakebread
Analyst
Yes. At the moment we haven't broken all that up. But we are working on that. When we have some Investor Day we'll give you some better information, but most of our investments been an enterprise. Those are enterprise accounts. We're driving that growth and most of our quota-carrying sales reps are there as well, but for later days, so we'll get you that information.
Operator
Operator
Our next question will come from Stan Zlotsky with Morgan Stanley. Please go ahead.
Q - Hamza Fodderwala
Analyst
Hi, guys. This is Hamza Fodderwala in for Stan Zlotsky. Thank you for taking my question. First question for you, Jim. I'm wondering how you guys have shifted to a remote selling motion in the past couple months and within that how you guys feel you can perform in a more low touch sales model, as well as on board new hires. Does that change for the typical time to ramp to full productivity at all? And how you guys are sort of thinking about all that?
A - Jim Steele
Analyst
: Yes. Thanks for that question. This is Jim. So the good news is and we hired a lot in the past year-plus. So we came into this year with a plan to get to 255 sales reps at the end of the year and we're at about 240 right now. So we don't expect to hire dramatically for the balance of the year and so that means that a lot of the folks that we hired in the last 12 to 18 months, they're already at that point where we see the tenure is looking good. They've been -- they are getting closer to being fully ramped, of course, it isn't helps to have the Covid crisis in Q1 but we -- so we are still hiring. We still have onboarding; obviously, we're doing it remotely so that presents different challenges. But I have to say after the end of March and beginning of April, the team's really got into a groove working remotely. We found that customers were a lot easier to connect with and by the -- say the middle of April and through May and just like us the customers were looking for tangible projects that they could get their arms around and actually make a difference for their companies. And once we got through that initial shock wave, the first three or four weeks after the crisis, I'd say we really saw a tremendous increase in the engagement level and our teams, I'm a perfect example, Jeez, I've spent my 40-year career flying around the world non-stop like I've never been home in one place over that period of time for more than a week at a time. And now it's been three months and yes we all get a little Zoom calls every day, but it's really so important just to keep the engagement level high. And the communication with each of our sales teams, we're spending a lot of time making sure checking in on people in the first few weeks and of course we continue to do this. The focus was always on everyone's health and their family's health and people got into their comfort zone and now I feel like we're making probably more outbound calls than we've ever had in our history. And there's just a lot of engagement obviously over email. So I'm actually shocked because I've been a face-to-face relationship selling sales exact my entire career and you have to work hard at it when it's digital and over the phone. So I'd say we've been very fortunate luckily through some of the answers engaging as I mentioned like the government ones that are very urgent to deal with the crisis. We've actually demonstrated the value of Yext in a way that might have taken different turn or taken longer if we didn't have this urgent crisis on our hand.
Q - Hamza Fodderwala
Analyst
That's great and I'll echo the sentiment on the Zoom calls. Follow up for Steve, if I may. Steve, you talked about savings from lower travel and event expense and then you also spoke about sort of rethinking some of your marketing initiatives to the ones that are driving revenue. So my question is how much of those savings do you think are more temporary in nature right because we're in pandemic versus efficiencies that you think are going to be sustainable coming out of this?
A - Steve Cakebread
Analyst
Well, I think there are a couple things and Howard can probably speak in terms of marketing as well. But I mean it's -- this whole opportunity for us to rethink how we connect with everybody. Jim talked about sellers. The same thing with marketing events and other things as we canceled onward this year. Again, I think we've had more engagement with our customers. We've driven more leads than we've ever driven. So it's going back and looking at that. It's being more sophisticated with the data that we and the systems that we have to give everybody not just the sales organization, but all of this higher productivity levels and better information. So we're using this to obviously change how we go to market and introduce our new solutions and develop relationships with Adobe. But we're also rethinking in fact how we do business to make sure that we get efficiencies as we come out of this going forward. So everything's up for grabs, lead gen is the most important and I think we've done a great job in that area.
Operator
Operator
Our next question will come from Mark Mahaney with RBC. Please go ahead.
Q - Mark Mahaney
Analyst
Thanks. I want to get if I could ask three questions please. First in terms of the salesforce now are there still -- is everything Zoom perfect or are there execution challenges in winning over and closing deals? So I guess that's just a simple operational question. Are there still Covid related operational challenges? And I guess this is for Jim or do you feel like you've really been able to work through all those and your efficiency is kind of back at norm. Secondly, Steve, could you just comment on gross margins? They've been down modestly, but they have been down four quarters in a row. Is there something to think about the gross margins going forwards? Is this kind of the new normal steady up-down anything like that? Maybe the last question is this and just Jim's commentary about shifting from face-to-face meetings to work from home. It does seem like that's a -- it's kind of hard nut to conclude from the last two months that we as an economy as a culture are moving towards partial, total, somewhat or at least somewhat work from home. Does that have any big broad implications for Yext either positive or negative that an increasing amount of work will be done remotely at least? Thanks.
A - Howard Lerman
Analyst
Jim, why don't you go first?
A - Jim Steele
Analyst
Sure. I'll start. We just did an employee survey that our Chief People Officer conducted and found that something like 80 some odd percent I think was, I'm not sure if it was 80% or 84% of our employees said that they feel like they're being productive and as productive at home as they were before. So I think I really believe that in this environment that we're dealing with these challenges people want to have a sense of purpose and feel engaged and have something tangible. And so we have worked so hard as a company to have those reach outs and make sure that we're checking in with everybody and where we are holding ourselves accountable like of course we have mental health days and other breaks we need it for sure. But people really want to be part of something as feel that sense of purpose. So I feel like this is hard for me to say because I've been on the road my entire life. I really feel like we've kind of cracked the code that we know how to deal with customers when we're remote. And we have a compelling solution. It's a lot easier with Answers than maybe some of our legacy products and that's why Howard described this land with answers kind of this light approach get in there. It's so easy to explain; it's such a compelling business case with the increase you can see what your customers are asking for with the intelligence that we get back on their searches. And we can immediately see the impact on lower cost because they're not waiting on some support line waiting to talk to somebody to answer their questions. We're offloading those cost and then the revenue generation. We're helping them get discovered…
A - Steve Cakebread
Analyst
Yes. The gross margins, Mark, I mean they do follow -- they do vary simply because of the revenue seasonality that we have, but it's also true we've been boosting our professional services and customer support organization. So you're seeing that reflected in somewhat of on average uptick this past 12-months or so. I still feel comfortable. We said that the gross margins hang in the mid-70s and I think we've been in that range for a while and we'll kind of oscillate around that. I don't see any systemic changes to that at the moment because proserve and others are people driven, they've also borne a little bit of the brunt this year of our facilities expansion but I think that'll start to normalize over the next year or two. But we've kind of guided mid-70s. I don't see that changing fundamentally in the near term.
A - Howard Lerman
Analyst
Hey, Mark. This is Howard. I'll take the last question about the sort of macro trend as the world moves towards, I don't want to say permanent work from home but probably a fundamental change in how people are working and where they're working and maybe as to buy us from Shopify said the end of office centricity. I think this benefits us in two primary ways. The first is our own internal adapted sales and marketing process what we call land with Answers and a critical component of that is I think we said 25% to 30% of our ARR base is in industries that are fundamentally challenged. With Answers we can target all kinds of new industries. So we're focused on an entirely new set of verticals and in doing that to break into these new verticals, we are doing so with a free trial offer which is very compelling because most companies right now are being crushed with customer support questions. And the more we can deflect the more they're going to save. Every time someone gets an answer from the official answers bar on their website, they don't call in to support; they don't do a live chat that company can save $3, $4, or $5. And so we've got a very compelling free trial offer which removes the friction of a heavy sales approach and instead is a light land approach where we can then expand and upsell our platform from there. So that's the first -- the first way this remote world benefits. Yext is in our new and improved sales and marketing process internally ourselves which we believe is going to increase our sales efficiency, but the other way that this increases -- this improves the criticality of Yext is simply that without…
Operator
Operator
Our next question will come from Tom White with DA Davidson. Please go ahead.
Q - Tom White
Analyst
Great. Thanks for taking my question. Just a couple follow-ups on the comments around renewals of the customers that miss their renewals. I think and fell into the grace period I think you said the majority are back. I'm just curious if you give us any color? Are those that have come back kind of specifically tied to parts of the country or geographies opening up or are they tied to the kind of the underlying industry rebounding? And then also on renewals, can you just remind us if there's any kind of lumpiness or seasonality of renewals? I guess I'm just wondering if the economy kind of is more or less fully open by the end of the summer, does that maybe bode well for renewals maybe presuming that they're kind of weighted towards the end of the year. Thanks.
A - Howard Lerman
Analyst
Tom, it's Howard. I'll take that question. What we have seen with renewals is a tale of two cities, where we saw pretty much normal retention rates with the industries, the city that is strong these industries that are performing and then we saw a weaker than normal retention rates and those that are challenged. I did think --I do think we say we saw a retention levels returned and improved in the month of May.
A - Jim Steele
Analyst
Yes. This is Jim. Sorry, Steve lost his line; he's calling back in too. So that's why the silence there for a minute but, yes, the renewals are definitely seasonal, second half is much bigger in terms of our renewals especially fourth quarter. So first quarter tends to be a little lighter and yes like Howard said some of the renewals especially in the most affected industries like retail and hospitality really got put on hold and customers just had and they were dealing with their own business crisis and they hold off on renewing. And we finally got them and it was not because they didn't want to renew. They saw the value; they just had a backlog of other priorities as they were dealing with and budget challenges. So it took a little longer to get through, but they have since for the most part have come through in the beginning of second quarter. So that's really the sort of renewals. Financial services, I think we had a record performance in first quarter probably the best quarter we ever had in terms of renewals. So it really is industry dependent and customer by customer, but we're feeling like second quarter is off to a great start with renewals and we've got such great customer relationships that we feel very confident that we'll be back on track here with renewals.
A - Howard Lerman
Analyst
And Tom one quick final point when we look at the industries that were affected eventually they will go back to business and so Mary Fratto Rowe who came over from Salesforce, customer success organization leads ours. Her organization was inundated with requests even from these troubled industries on either modification of hours of in-store operations what have you. So there's still a need there and we stand to serve those verticals too as they start to regain their strength. Sarah, I think our final question will come from Brett with Berenberg Capital Markets.
Operator
Operator
Please go ahead.
Q - Brett Knoblauch
Analyst
Have two for me. Hi, guys. So if we compare your new go-to-market strategy where you lead with Answers to, say, your previous go-to-market strategies, will this result in a lower initial contract value, which could potentially lead to a revenue headwind over the medium-term, if you're, I guess, historically landing with a larger contract value?
A - Howard Lerman
Analyst
No. Yes, it will have a slightly rate. We're trying to land with lower contract value, but you can make up for that in volume and faster sales cycles.
Q - Brett Knoblauch
Analyst
Okay. And then maybe just one for Steve or Jim. You guys have any -- or I guess what percentage of contracts is on annual plans? Or what percentages are on quarterly plans and of customers that have asked for maybe payment accommodations? Have you seen a decline in the number of those requests since maybe the peak in March or April?
A - Steve Cakebread
Analyst
Jim, I'll take that. Predominantly we get annual contract but we have had over the last 60 days -90 days people asking for semi annual and quarterly, so that's picked up a little bit not significantly and our key reaches out to our customers when they're looking for accommodation to make sure both of us are winning here. So there has been, I don't think that slows down that much yet particularly if you've got European renewals because it's been hard get over there. But we've been able to accommodate of all our customers. We feel comfortable that it's not impacting our business in any way. And in fact it's been, Jim and I experienced in the past when you do this the customers come back louder and stronger and work with you because they know you're trying to take care of them. So, yes, a little bit more quarterly but not anything dramatic to change our business model. End of Q&A:
Yuka Broderick
Analyst
That concludes today's earnings call. Thank you everyone for joining us. We look forward to meeting you throughout the quarter. Thank you.
Operator
Operator
The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.