Thanks, Shyam. So I'll take the first question. In terms of vertical expansion, Look, we always are looking at adding to our lineup of verticals. But when you consider the verticals we're in, tech, shopping, entertainment, health, cybersecurity and martech. These are some pretty big verticals with big TAMs, lots of great growth characteristics and we're still -- we've got a lot of room to grow in penetrating those. So if you would ask me if I had a preference or if I had a bias, I probably have a bias to deeper expansion in the existing verticals. We've got platforms, successful businesses, great teams in place and it allows for all sorts of sized acquisitions, including tuck-in acquisitions, which often are the most accretive acquisitions that we can do. So I would say that there is a slight bias towards deepening the existing verticals. Having said that, look, we're always open-minded. And I will say that the pipeline right now is pretty strong. Our balance sheet reload has received a fair amount of attention. And so we're seeing a lot of things that maybe in the past. We might not have seen though, we generally saw quite a bit. So there's a lot of inbound coming in. And certainly, if it represents a new vertical with the same kind of digital transformation opportunities, we like the same kind of ad and subscription-based models that we like and the same sort of opportunity to uniquely create value, right, and leveraging our platform, which is key to our M&A strategy and certainly, we would go that way. In terms of the question -- and I'll take it even more broadly because there's IDFA, which has been here and now, there's the deprecation of the third-party cookie. I would put that all under the larger umbrella of trying to really end third-party data tracking and utilization for the targeting of advertising. I think that's a long-term trend. And I do think that it will then ultimately, in the long term, favor those who do the inverse of that, and that would be us. When that happens? I don't know. And I will also say that the industry is innovative. So while the mechanisms that may be used today to establish profiles that are used for targeting maybe challenged. The industry always comes up with new ways. So I suspect that a lot of the folks who are on the interest-based advertising side are not going to lay down and just not respond to it. So I suspect you'll see some sort of response. I think in the end, I think what's going to really matter are platforms that have real registered users. Users who have volunteered information, have provided that information that can be used to create the most relevant advertising messaging. So I think you're going to see -- if a platform can have a true direct relationship with their user base, I think that will be to some advantage.