Yes, great questions, Cory. And so I'm glad you asked about this because I did think and find it to be a very interesting analysis. So remember, last quarter, the analysis was, well, Bing is the only at-scale generative search product in the marketplace, how is it going for us? And the analysis said, it's going really well. And by the way, that's continued into this quarter. but then we wanted to dig in deeper and say, okay, but how often is the SERP, the search engine result page, how often is it actually infused by AI versus non-AI. And I think we were somewhat surprised at the low incidence and prevalence levels of that with respect to the keywords that matter to us. Now the next, and by the way, we did that from Google also because that we could see in Google SGE. The next analysis probably, Cory is, what you're asking, which is, is this dissimilar to other keyword categories and to other properties. And we haven't done that yet. So that's an interesting question. It's something we should analyze and understand. But at least with respect to us, the incidence levels were lower than expected and were consistent between Bing and Google, which I also found somewhat interesting. But then we looked at, well, when there is a generative search component and non-generative search component, non-generative AI component, are there differences in the clicks that we're getting out of that page? And the difference is the generative search was actually higher. And so again, I'm not saying surprising to me based on my own observations, I think in the past, I would say, consistent but so in some senses you can say, well, huh, the generative piece might actually be accretive to click-through rate. It's early days. We couldn't do this on Google SGE, by the way, because you cannot separate in reporting the Google SGE experiences from natural Google or from default Google. You can do with Bing, obviously, because it's not 1 experience, right? So we can attribute entirely to the Bing experience. look, all to say that -- and I've said it before, and I'm attempting to bring to the marketplace real data around this, which is I think the concerns that I hear are really overdone. And I think are overly simplistic and really is not the area that we're really thinking about. I know it's on the minds of a lot of investors, which is why we want to accommodate this through all of this analysis. But more to come, we're going to continue to unpack this. And last thing I'll say on this, is just on Moz, we own a leading SEO authority and essentially think-tank, and they confirm everything that I've described. So that's another data point internally that's kind of -- we have an SEO bookings institution or something inside of our company, and that's always valuable.