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Zedge, Inc. (ZDGE)

Q4 2020 Earnings Call· Thu, Oct 22, 2020

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Transcript

Operator

Operator

Good afternoon, and welcome to Zedge's Fourth Quarter and End of Fiscal Year 2020 Earnings Conference Call. [Operator Instructions]. In today's presentation, Jonathan Reich, Zedge's Chief Executive Officer; and Yi Tsai, Zedge's Chief Financial Officer, will discuss Zedge's financial and operational results for the 3-month period and close of fiscal year 2020, that ended on July 31, 2020. Any forward-looking statements made during this conference call in either the prepared remarks or in the question-and-answer session, whether general or specific in nature, are subject to risks and uncertainties that may cause actual results to differ materially from those which the company anticipates. These risks and uncertainties include, but are not limited to, specific risks and uncertainties disclosed in the reports that Zedge files periodically with the U.S. Securities and Exchange Commission. Zedge assumes no obligation to either update any forward-looking statements that they have made or may make, or to update the factors that may cause actual results to differ materially from those that they forecast. Please note that Zedge earnings release is available on the Investor Relations page of the Zedge website. The earnings release has also been filed on a Form 8-K with the SEC. I would now like to turn the conference over to Mr. Jonathan Reich.

Jonathan Reich

Analyst

Thank you, operator. And thank you all for joining us today. Good afternoon. Welcome to Zedge’s fourth quarter and fiscal year 2020 earnings conference call. Joining me today on his first earnings call as our new Chief Financial Officer is Yi Tsai, who will provide insight into our financial performance. Q4 was another strong quarter for Zedge, as we delivered 39% revenue growth year over year and positive net income due to our ability to successfully grow our user base by providing compelling content while effectively monetizing our loyal user base. As most of you know, Zedge is one of the leading providers of mobile personalization content, offering consumers a rich array of high-quality wallpapers, video wallpapers, ringtones, and notification sounds. Our flagship Zedge app has 450 million organic installs and 32 million monthly active users, or MAU. Our user base today consists primarily of Android users, and approximately 30% of our users are located in well-developed economies. We monetize these users by selling advertising, offering paid subscriptions, and through our marketplace, Zedge Premium, where artists can open a virtual store and sell their licensed content to our customers in exchange for Zedge earning a percentage of the sale. Last year at this time, our chairman, Michael Jonas, charged us with identifying opportunities to drive both growth and profitability. He articulated our goals at the time as becoming cash flow positive in the fourth quarter of fiscal 2020 while continuing to invest in long term growth. I am happy to report that we were cash flow positive in every quarter of the fiscal year. Furthermore, we accomplished this while investing in new growth initiatives which we expect to bear fruit in the months and years ahead. As a result, we ended the year with a strong liquidity profile, including more…

Yi Tsai

Analyst

Thank you, Jonathan! I want to start by reminding those on the call that our fiscal year ends July 31st. I also want to point out some changes we are making to the metrics we report to investors to improve transparency. We will continue to provide MAU and ARPMAU, as well as gross transaction value or GTV for Zedge Premium. Additionally, given the importance of growing our subscription business, we are breaking out our subscription and advertising revenue while continuing to report quarterly subscriber numbers. Please refer to the tables in our earnings release for this additional data. Monthly active users, or MAU, defined as the number of unique users that opened our app during the last 30 days of the period, decreased 5.6% to 31.9 million during July 2020 from 33.8 million in July 2019, but was up from the end of Q3 of fiscal 2020 by nearly 11%. The year over year decline was mainly driven by erosion of customers in well-developed markets, partially offset by a low single digit increase in emerging markets. Sequential increases from Q3 to Q4 were driven by a recovery in both emerging and well-developed markets. Total revenue in the fourth quarter increased 39% to $2.7 million compared to the year-ago quarter, and increased 31% sequentially. The main drivers were subscription growth, optimization of our ad waterfall and an increase in advertising rates. Our business has proven to be resilient, even as we navigate unprecedented economic and marketing challenges related to COVID-19. Zedge Premium’s Gross Transaction Volume, or GTV - that is the total sales volume transacted through our marketplace - was $189 thousand in Q4, up 13% compared to the year ago quarter and 26% compared to last quarter. The rebound in this business was encouraging, and we believe that the easing…

Operator

Operator

[Operator Instructions]. And it looks like we've got our first question from Allen Klee with National Securities.

Allen Klee

Analyst

Yes. Just this quarter is a pleasure. You outperformed my numbers on every metric out there and good job. If I just kind of go through the different things, starting with monthly average users and the increase there. Can we drill down into how you think how much of that came from just new Android phone sales increasing? Or to what extent the mix of emerging markets and development or developing or any other reasons why the number did so well?

Jonathan Reich

Analyst

Allen, it's Jonathan. Thanks so much. Yes, we're very pleased with the quarter ourselves as well. In terms of monthly active users, MAU, as you will see in the press release, there was growth coming out of the emerging markets. We've also seen a very nice uptick in India. As you recall, we had a lawsuit that we were litigating against a entity that had our app as well as many other music apps blocked there. We prevailed, and we are now beginning to see the benefits of having won that case. But overall, tremendous growth in Tier 3 markets this past quarter. And in terms of Tier 1, yes, quarter-over-quarter, we saw a nice growth as well. One of our primary goals in this fiscal year is to put Tier 1 back on the growth stream, and the way in which we plan on doing that is going to be dependent upon introducing community features, sharing features, social features, amongst other things, and that will begin to hopefully take root in the second half of the fiscal year.

Allen Klee

Analyst

Great. And then you mentioned that you might be able to do more with Apple iOS. I kind of missed why that is that -- could you just go into how that could be an opportunity in your next -- in fiscal 2021?

Jonathan Reich

Analyst

Sure. So without limiting ourselves to whether it's fiscal year 2021, the big picture is, Apple released iOS 14, their most recent upgrade to the operating system. And unbeknownst to the market at the time, Apple introduced a personalization feature around widgets, where they would allow for customized widgets as well as they began marketing the ability for users to modify their app icons. As it turns out, Zedge has a portfolio of somewhere around 200 different icon styles that we are embedding into the Apple Zedge app or the iOS Zedge app. And we hope that before the end of this calendar year, we will make that a seamless process. If not, in the very beginning of 2021, the calendar year, that will be seamless. And we also hope to begin to offer widgets on the iOS platform as well. What we've seen in the very early days of the release of iOS 14 is that there are providers out there that are selling their widgets for as much as $2 per piece. We don't know what the long term sustainability of that is, but we sort of view this as a slight crack in the door where Apple is being sensitive to user demand for personalization capabilities, which has been something that has been a very, very different experience across Android where it's seamless versus iOS where it's a very arduous and manual process. But long story short, if users begin to embrace that as a normal part of their iOS Apple experience, we expect that we will benefit from that.

Allen Klee

Analyst

On advertising rates, that recovered very nicely. You mentioned a bunch of reasons, actions you've taken to improve that. How do you think about that going forward? Is it reasonable to think it stays, all else being equal, at the rate it's at now? Or is there any reason why it could change one way or the other?

Jonathan Reich

Analyst

So certainly, when you take a look at advertising rates on a global basis, independent of Zedge, what we have been reading in the press is that advertising has clearly been negatively impacted by COVID. And clearly, we don't know how that will unfold, depending on how long the pandemic stays in full force, if you will. Having said that, much of the improvement that we've experienced relates to optimizations that we have made in our platform, and we continue to focus on unearthing additional ways in which we can deliver additional incremental advertising revenue. Some of the things that we're playing with revolve around offering different ad experiences, depending on where one is using the app in the world. And then there is ongoing design work as well as advances in ad tech platforms that we are clearly focused on. And we believe that there is the potential for additional upside there, although still very, very early to give you clarity about that.

Allen Klee

Analyst

That's great. And then with subscriptions. Well, what do you see as the key driver to keep this momentum going that's been going so well?

Jonathan Reich

Analyst

Sure. So as I indicated in my earlier comments, a lot of the progress that we've made in our subscription-based offering relates to extending the marketing and reaching a broader part of the audience, coupled with optimizations. And what we're beginning to focus on this fiscal year is in building out a value-added set of features that will make subscriptions that much more attractive, and hopefully, drive incremental growth there. There is also a unknown. We begin to record our annual renewal rate for users that signed up in 2018 for their second annual renewal this coming January. As mentioned during the call, the first year renewal rate is somewhere is around 40% or higher. But still too early to predict what will happen with that second annual renewal, but that could add some additional alpha, if you will.

Allen Klee

Analyst

That's great. In terms of your marketplace, last quarter, you basically said that you were going to be shifting marketing dollars to Shortz. So you thought that the marketplace gross transactional value could be declining and it actually grew. So what would you say were the key factors for the outperformance there? And everything you mentioned about how you could grow it is really interesting, I think, of creating more value in this, but I'll just let you expand on that.

Jonathan Reich

Analyst

Sure. So no question to that. We have been fortunate that the artists that are participating in our marketplace offering are doing a very good job in terms of promoting their works even with our taking inventory that otherwise would have being used from a marketplace and refocusing that inventory on Shortz. So that's a very important factor that these artists are really taking their job seriously and trying to optimize across the platform and doing a good job of it. In addition to that, the growth that we've seen in monthly active user base and as well as what I will refer more generally to a COVID factor where people are online more regularly, all play a part in this. For fiscal 2021, as indicated in my comments, we really do have a focus on unlocking greater value for marketplace and making sure that once we complete this back end migration that we can begin to focus on bringing more artists into the platform, offering them a greater opportunity in terms of reaching the customer base and offering the social community features and so on and so forth. So it remains to be seen how that unfolds, but clearly is a high priority for us.

Allen Klee

Analyst

Great. And then with Shortz, I'm not sure if you broke out how much the revenue is, but I know when you first started it, you were kind of learning as you were going, experimenting with a couple of things. How do you feel about kind of where you are? And what do you think are the things that you'll tweak it with that will keep this moving?

Jonathan Reich

Analyst

Sure. So revenue contribution from Shortz is immaterial. We did not break it out. We have really been focused on building the product. And there have been a whole set of product improvements as well as, I guess, future product enhancements that we are working on. I would say that fiscal year 2021 is really making sure that we accomplish a couple of things in Shortz: First of all, broadening the monetization opportunities. We expect to rollout and ad-supported version as well as a token-based economy that will allow for A la carte purchases in the fiscal year. And ultimately, with the way that we look at this is that it will increase the top of the funnel, drive more users in there, and then we have the opportunity to optimize users based upon how they are consuming the content and so on and so forth. In addition to that, we expect that in early calendar year 2021 that we will roll out Shortcastz that is short-form podcast of this content. Podcast market is certainly growing in the U.S. And when it comes to fictional storytelling, we think it's still a very nascent market and one where we can set our stake in the ground that hopefully have a leadership position there. So that's another direction for us. And then as I said earlier, ongoing iterations, which make the product that much more attractive, offering more content genres, we've got a set of initiatives underway based upon focus groups that we've done with customers in terms of delivering to them the things that they feel are missing in the product today. So that will happen on an iterative basis.

Allen Klee

Analyst

Great. Okay. My last question is, so you gave guidance or aspiration that your revenue in fiscal 2021 would grow 20 -- at least 20%. How do -- how should we think about your operating expenses of like SG&A? Is that likely to grow at a similar rate or higher or lower than that?

Jonathan Reich

Analyst

Yes. I don't think it's pegged to grow as high as that, and there are a couple of unknowns in there. First of all, SG&A, if it grows higher than that, it could very well be because of that being a marketing expense, which means that our subscription business is growing very, very well. So that's what I would call a good point. We do have a set of hires that are on our radar screen. However, we are not just going to bring people on without seeing to it that the ROI that we have planned for is actually being delivered. And all in all, we want to see that we remain profitable. Certainly, in fiscal 2021, barring some incredible growth opportunity where we would say, yes, we're going to take a short-term loss in order to accelerate growth materially.

Allen Klee

Analyst

Okay. That was my last question. I really feel this was kind of that breakout quarter where you've done a lot to try to monetize the large user base you have, and this strikes me as like a really important quarter and that we're seeing the -- hopefully, the beginning of something even better. So congratulations again.

Jonathan Reich

Analyst

Thank you very much. Yes. Certainly, we're in agreement with you, and our aspirations are to see to it that we can continue the momentum.

Operator

Operator

[Operator Instructions]. And next, we go to Joe Boskovich with Old West Investment.

Joseph Boskovich

Analyst

I had a couple of questions, but there are some good questions asked before me. So most of them were asked. But in regards to Shortz, and as you know, I was very excited about the Shortz launch just because I thought it was the entry into the short-form entertainment, SVOD and AVOD space. In the early days, I noticed that one of the user acquisition strategies was advertising Shortz within the Legacy Zedge app. And I've noticed that -- or at least it seems not to be advertised as heavily as you once did. So I just was kind of wondering about that user acquisition strategy for Shortz going forward.

Jonathan Reich

Analyst

Sure. So no question of a doubt, promoting Shortz to our existing user base in Zedge wallpapers and ringtones is still a material part of our growth strategy. However, as indicated earlier with COVID, the trajectory of the various KPIs that we've seen was sort of derailed. And as a result, we're trying to be focused on where we're getting the ROI. Until such time that we see that the existing user base is not only installing Shortz, but ultimately, driving revenue contribution and continued usage and so on and so forth. In addition to that, very, very early stage. We have been poking around in looking at inorganic user acquisition channels, what's typically known as CPI, cost per install, acquisition channels and really trying to unlock the channels where, ultimately, we can come to a point that cost per acquisition is attractive enough that we can generate ROI. And then the final piece of this is looking at what I will call partners where we have a product that is valuable to them for other initiatives that they have. And in a sense, we can co-market a barter inventory, if you will, in order to drive user acquisition. So that is the general direction in which we're going to head. And each of those is being monitored very, very closely. We have not yet invested any material amount of money in cost per acquisition campaigns. Before we do that, we want to make sure that we have the products where it needs to be, and that we also have what's known as attribution technology in place so that we can really measure every dollar spent, what it is generating to us, across which platform, based upon what actions so that we can then identify the right user groups to go after and drive that growth accordingly.

Joseph Boskovich

Analyst

Okay. Great. And then I noticed you mentioned earlier that you've had 120,000 installs of the Shortz app. That figure you get for the number of subscribers, 504,000, does that subscriber number? Is that just Zedge Premium? Or does that include Zedge Premium plus Shortz?

Jonathan Reich

Analyst

No, that does not include Shortz.

Joseph Boskovich

Analyst

Okay. So you have that 500,000 plus some part of that 120,000 would be total subscribers for both offerings.

Jonathan Reich

Analyst

So the 500,000 plus is strictly ad-free Zedge wallpaper and ringtone users.

Joseph Boskovich

Analyst

Okay. Well, great. That's pretty impressive to go from 134 subscribers to 504,000 subscribers in one year. So congrats.

Operator

Operator

This concludes our question-and-answer session and conference call. Thank you for attending today's presentation. You may now disconnect your lines.