Hello, ladies and gentlemen. Thank you for standing by, for Zepp Health Corp's First Quarter 2022 Earnings Conference Call. At this time, all participants are in listen-only mode. Today's conference call is being recorded. I will now turn the call over to your host, Ms. Grace Zhang, Director of Investor Relations for the company. Please go ahead, Grace.

Hello, everyone and welcome to Zepp Health Corporation's first quarter 2022 earnings conference call. The company's financial and operating results were issued in our press release via News Wire Services earlier today and are posted online. You can also view the earnings press release and the slides which we will refer on this call by visiting the IR section of the company's website at ir.zepp.com. Participating in today's call are Mr. Huang Wang, our Chairman of the Board of Directors, and Chief Executive Officer; and Mr. Leon Deng, our Chief Financial Officer. The company's management will begin with prepared remarks and the call will conclude with a Q&A session. Mr. Mike Yeung, our Chief Operating Officer will join the call for the Q&A session. Before we continue, please note that today's discussion will contain forward-looking statements under the Safe Harbor Provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company's actual results may be materially different from the views expressed today. Further information regarding this and other risks and uncertainties is included in the company's Annual Report on Form 20-F for the fiscal year ended December 31, 2021, and other filings as filed with U.S. Securities and Exchange Commission. The company does not assume any obligation to update any forward-looking statements, except as required under applicable law. Please also note that Zepp's earnings press release and this conference call include discussions of unaudited GAAP financial information, as well as unaudited non-GAAP financial information. Zepp's press release contains reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures. I'll now turn the call over to our Zepp CEO, Mr. Wang Huang. Please go ahead.

Hello, everyone. Thank you for joining our call. The last several months have been challenging, given that the ongoing COVID-19 pandemic, compounded by geopolitical alert. Against these bad jobs, we are pleased that our first quarter revenue came in aligned with our guidance. We achieved RMB0.8 billion in revenue, representing a decrease of 34% year-over-year. Our revenue was affected by the decrease in Mi Band 6 shipments, as consumers are waiting for the new generation Mi Band launch, as well as reduced discretionary spending as consumers cut back amidst the inflationary environment supply chain and logistic interruptions due to lockdowns and other restrictions as part of the pandemic prevention and control measures in China, also impacted our first quarter. We should highlight however that the first quarter has also typically been a slow quarter for sales due to seasonality. Besides all these headwinds, we were also pleased to see that our revenue mix continues to shift towards our self-branded products, which now contributes more than 65% of our total revenue. This demonstrates once again the broad appeal of our products as we focus on connecting health with technology, to enhance users lifestyles and help them effectively, manage their health conditions. To further build out our sales channels, we continue to expand and deepen our partnerships with largely retail outlets in the overseas market. As a result, we saw particularly strong performance in North American region, where our self-branded products revenue surged by more than 110% year-over-year. These achievements are a testament not only to our own successful operations, despite challenges and uncertainties, but also to the lifestyle evolution, we are part of with health care services supported by smart wearables devices, transforming people's daily lives. We expect the undeniable benefits of smart wearable devices coupled with innovations in software, sensors,…

Thank you, Wang. I would like to start by highlighting some of the key metrics driving Zepp’s development. Before providing further details on our financial performance, I would like to briefly elaborate on the macro environment issues we have faced, so far in 2022, which is shaping up to be a year packed with challenges. The Q1 2022 lockdowns of China's Tianjin and Shenzhen parts, in addition to the significant disruptions in March 2022 to our export route through Shenzhen into Hong Kong vital to our global supply chain and product availability has interrupted our deliveries and sales worldwide. Furthermore, the pandemic-related restrictions in the Yangtze River Delta since March also had some impact on our supply chain in early Q2. Moreover, the global semiconductor shortage continues to constrain our supply chain, albeit our supply chain team has been working hard in seeking alternative solutions to resolve the ongoing situation. Separately, escalating geopolitical strife among countries, notably the conflict between Russia and Ukraine is creating turbulence than paying consumer confidence, cost inflation which all led to a slowdown in consumer discretionary spending. These adverse conditions weighed down our revenues generated and our overall gross margin. Together, these factors have affected our Q1 results and continue to impact our ongoing Q2 2022 performance. Despite this ongoing headwinds in 2022, we reported revenue of RMB0.8 billion in Q1. Income within our guidance range against a very difficult macro environment, our revenue was down 34% compared with Q1 2021, again the decrease was mostly driven by the decrease in Mi Band sales. In the meantime COVID-19 and chip shortages also constrained the growth of our self-branded product. I have to say that we are very proud of our self-branded products performance, especially in light of all these headwinds. Our self-branded products contributed over…

We will now begin the question-and-answer session. [Operator Instructions] Our first question will come from Jan Luo with PF Securities. You may now go ahead.

Thank you. Thank you for taking my question, and congratulations for first quarter. First of all, can you share some view about the impact that COVID in Shanghai to clarify? I found that the COVID is very serious very this time. I mean, the impact about your operation and supply chain and customer? Thank you.

Yeah. Thank you very much. The impact of Shanghai is relatively small to us versus the impact on Shenzhen right, because most of our supply chain and factories are based out of -- those in China rather than the Yangtze Delta River area, which I just mentioned. However, we do have our factory -- in one of our factories in Suzhou, which is actually creating or making some new products for our company as well. Since the lockdown was kind of constrained with in Shanghai, the impact is relatively limited to us for this -- for Shanghai as a region. However, things -- Shanghai was among one of the top cities in China, who -- there is a lot of consumers who are purchasing our watches, right and the two months lockdown in Shanghai obviously dampens the sales outlook for our Q1 as well as our Q2 sales for China. But however, we will try to promote our products across China in different regions, so that we could compensate for the shortfall in Shanghai.

Okay. Thank you. And the second question is about the market trend. So I see that global political development changes day by day. And we see that food price even rise in some emerging markets. So how do you forecasted consumer electronics market and the smart watch market in the next part of the year?

So, yeah, it's a good question. We do notice that there is a few issues, which I mentioned also in the script that we do see some slowdown in Russia and Ukraine, as a specific markets and we do see the slowdown on consumer discretionary income in markets like Europe and also in United States. We see that people's discretionary income is very much squeezed to some extent by the inflation, all right. So overall, there is a certain degree of a decrease on the discretionary spend from the consumers. But, however, we also see some interesting signs, our brands actually taking over other brands for example, in United States and also in certain parts of Europe, we’re performing better than the others, right. So the future is still a very fluid picture as you can see that in our guidance, our Q2 number is already much better than our Q1 number and then, we do have high hopes that in Q3 and Q4 together with our new product launches on the whole year level, we should still have at least similar level of the revenue as 2021 or even with a single-digit growth to that extent. But, this is all very early to -- for us to predict. And if you look at the growth of the smart watch market at least from the IDC report, which we see at this moment in time, which probably doesn't reflect the latest insights we have, they are still pointing to a growth of the overall market in the years to come. So we're still relatively optimistic about the wearables market which we operated in as well.

Okay. Thank you.

Thank you.

Our next question will come from Kevin Chen with China Renaissance. You may now go ahead.

Hi. Thank you, management for taking my question, and congratulation on the good results. I have a question regarding your upcoming outlook. Since your guidance for 2Q, it's pointing to a very strong Q-on-Q rebound growth, which you’d characterize this as mostly driven by the new Mi Brand product or also our own brand product as well? And how do we see that the Xiaomi related revenue contribution? I think this past quarter, it was only down to about 35% and how do you see this trend going forward for the rest of the year? Thank you.

Yeah, Kevin. Good question. So on the outlook, as I said, Q2 is already pointing on a strong quarter-on-quarter rebound and the -- our quarterly number is very much linked in to the new product launch time. As I had said just now, Xiaomi 6, the launch time was March last year and then in Q2, you actually can account for a full quarter, which was the fact in last year, but this year, the new Mi Band 7 was only launched now and we will start selling as per June 1. So we count only account for the new product sales for months instead of the whole quarter. So that actually kind of explain the difference between Q2 last year sales versus Q2 this year sales. On your question regarding the Xiaomi mix in our revenue, I think, the number one self-branded products would continue to grow together with Xiaomi. So in the outgoing quarters, we would definitely expect that Xiaomi revenue would increase versus the current level and that increase would also go into July and August. So basically, it's going to be very much in Q3 and Q4. And on the Xiaomi Mix, obviously it's going to -- our self-branded products. It's also going to grow, because as Wang mentioned in his script that we also launched our T-Rex new product today and we are going to launch our new BIP and POP watches in June as well and then not to mention the new GTS series which are scheduled to be launched in Q3. So our self-branded products launch time is also more skewed towards June and Q3, Q4 rather than last year it was a little bit earlier in the year. And then, so that actually creates some kind of mismatch on the revenue outlook for our sales for this year. All right. So what I'm saying is, on a full year basis, I think I just mentioned that in the previous question -- answers as well, that full year revenue for the company should be -- we're still looking at least at the same level in absolute amount versus 2021 or with a single-digit growth. And on the mix between Xiaomi and our self-branded products for sure our self-branded products will take a bigger mix in this overall number. But of course, in the coming quarters, in Q2, Q3, Q4, you will see a proportional increase of Xiaomi’s weight in the overall revenue mix of ourselves. So I hope that gives you some flavor on the outlook for the year.

Right. Very clear. Also I have a second question regarding our own brand products. What kind of the functional upgrade are we focusing on this year? And how would you expect this change our product ASP or margin profitability wise due to these new upgrades? Thank you.

Okay. Now, so let me try to answer the easy ones. Obviously, the product ASP, we definitely want to see increase of our self-branded products and we do see an increase from Q4 last year to Q1 this year and then this trend should continue, right. That's on the product ASP part. And on the self-branded products, I think as you know that we have different lineup of the self-branded products to kind of cater for different consumer takes, right. For example, the newly launched T-Rex 2 product is a very much focusing on outdoor. And for example, the accuracy of the GPS and hardcore sports and outdoor activities, right. While our GT theory, which is actually one of our biggest launch which we're going to have in Q3 is going to be very much towards the March and which is creating kind of a competitive product for the Apple Watch and then Samsung watch. We do have our low end, so-called BIP and POP series, which are very much focus on the entry level watch users and these are very much the value products, which we used to address the demand of the bigger mass, who is very sensitive to price and to compete with all of those potentially the white-labeled products. So different product lineup we have would have different appeal to different consumers. And I think most of the -- that the update, you will see this year from us is going to be coming from, for sure that's specs and the feature upgrade of the watch. That's number one. Both from screen, from the battery, standby time et cetera, et cetera. And also it's going to come from the Zepp OS, which we launched last year and as we mentioned in our script before, we are creating our ecosystem using Zepp OS and we're trying to make it more apps, which are more appealing to the consumers. And I think the third one is definitely the house functions, which we're going to have, be it our SpO2 based on blood pressure measurements and other century update of our watches. So those three hopefully is going to lift our ASP for our self-branded products.

Okay. Thank you, Leon. Thank you.

Our next question will come from Clive Cheung with Credit Suisse. You may now go ahead.

Hi. Good evening, and thank you for taking my question. The first question is a follow-up to Leon’s comment just now on expansion in Zepp OS. I think given the macro environment being challenging and we could see decline in shipments or slowdown in shipment growth at least. I was looking to accelerate demonetization of Zepp OS. In terms of, new application offering or app offerings? That's my first question. My second question is on the OpEx. I think previously and we have a target of achieving approximately RMB300 million, give or take, in terms of kind of OpEx per quarter. Given the slower or lower revenue this year, do we have any color or any planning on a target for this level of amount of OpEx? Thank you.

Thank you, Clive. I mean those are very good questions now. So let me first comment on the Zepp OS demonetization. Yes, for sure, we are actually trying to make Zepp OS one of the differentiating factors for our products compared with the others, right. And then you probably noticed that we have announced that we have different third-party OS actually working inside the Zepp OS for example Spotify, for example GoPro and we're going to actually add a few more of those popular apps which are helping the users and which are being appreciated by the users. We're not going to just going for the mere amount of -- amount. We're actually going for the quality. And we do have certain services, which we actually went online in a small handful of countries by Q4 last year, which is our sleep and focusing type of services, which is actually connecting the hardware together with the AI-powered music to help you to sleep better and focus more, that type of functionality, we're actually rolling it out as we speak in more geographies as we speak, right. So obviously, we would definitely try to widen the use of Zepp OS and actually try to build and link more popular third-party apps towards our Zepp OS. So hopefully that answers your first question. And move to the OpEx, right, our OpEx in the past quarters has always been hovering around $300 million, give or take, per quarter, all right. In certain quarter, the topline is going way above our threshold. I mean would may allow the team to spend a little bit more, but if you take our average, we're actually below the line of RMB300 million per quarter for last year, and then the same goes for this year. And then, we're actually signaling a rightsizing of our cost and we are actually trying to make a step down on this cost level as well, but you might -- because a lot of this is actually linked into people, right. Even if you want to right-size the people that you need to incur cost first before you see a step change on the cost base. We're doing that as we speak. So in Q2, you probably would still see a similar kind of RMB300 million mark for the cost, but then you should be able to see a step down from Q3 onwards. On the cost level, so that we can achieve a rebound and capture the upside once the amount comes back. If you're looking for a guidance on how big that step down would be, I think for the time being, you can use a range of 10% to 15% versus its current level, which we reported in Q1.

Okay. Thank you very much. Very clear. Thanks, Leon.

[Operator Instructions] Our next question will come from Abhishek Sahoo with Templeton. You may now go ahead.

Yeah. Hi. Thanks for taking my question. So the first question I have is, is on the mix in the current quarter. So how -- what is the growth that you're seeing in Amazfit? And going forward in the coming quarters, what kind of growth would you expect to sustain in the Amazfit products?

Yeah. So Abhishek, I mean, very good question. So the Q1 number is kind of a slow quarter because from a seasonality perspective, Q1 is actually also the lowest demand quarter for the consumers. And this year Q1, as I mentioned in the script, we're kind of, having a perfect storm whereby there is Ukraine and Russia, calculate and then there is also a lockdown of our factory in Shenzhen for a week towards the end of the quarter. So that’s all compounded together, it's kind of hammered our revenue for Q1, not only the Xiaomi ones, but more so on our self-branded products. So if you actually strip out all that effect, I would say our self-branded products should continue to grow maybe not at the double-digit growth rate, which we reported last year, but at least it should be a growth versus a decline, which we reported than this year, all right. And if you look at the outlook for Q2, obviously, we already see that the supply chain, the lockdown kind of ease in China, and that all have a positive impact on us. So that the self-branded product sales for sure is going to be bigger than Q1, but whether or not it's going to be on par with last year for sure, that is something, which we're working towards. And then for the full year number for the self-branded products, I think we still want to change the mix overall. So basically, as I mentioned in the previous answers towards the other analyst, at this moment in time, we're still looking at from an absolute amount perspective overall company's revenue will be at least flat versus 2021 or with a small single-digit growth for the year. And to achieve that, that will be all coming from our self-branded products growth, all right. So that’s from a seasonality perspective, I think what you would see is that Q1 will be lowest, Q2 gradually improving, and then Q3, Q4 will be the quarters which is going to make the year, and which are also traditionally the high seasons, giving the Prime Day sales as well as the Double 11 and Christmas sales in Q3 and Q4. I hope that gives you a color for how you look at the revenue growth for and the mix for this year.

Got it. Thanks. Thanks, Leon. And also just on a related point while the mix continues to shift in favor of the self-branded products. You know shouldn't that in terms of percentage margins shouldn't that lead to a much higher number than the 20% that we are currently reporting. I would have thought that the self-branded products come at a much higher margin rate?

That should, Abhijit, I mean that's a good question. So what you saw here is that already versus Q4, there is a step change. So there is already 1% increase on the overall margin versus Q4 and Q4 our self-branded products was already accounted for more than 60% of the mix right, so. And Q1, there were certain one-offs for example, the freight cost was extremely high versus that the run rate we had in 2021 because of the lockdown and those type of macro issues, but then those factors are also gradually going our way in Q2 and then as we go into the second half of the year. So what I'm saying is that you would definitely see from a seasonality perspective, also the self-branded products together with the new product launch, which -- there was no -- there was zero in Q1 and there is going to be a few of that in Q2 and then there's going to be a lot of that in Q3, then these effect would definitely push the gross margin of self-branded products up in Q2, and then also gradually going up in Q3 and Q4. So, yes, to answer your question, I think you would see the bottom of the gross margin now and that should gradually going up as we entered into the second half of the year.

Understood. Thanks. And another issue that I wanted to understand is just be the quantum of the buyback that we have done so far. If we were to go by your expectations for the full year and gradual improvement through the year. Shouldn't we accelerate the pace of buybacks, if we believe that the business is undervalued, right? So that is one. And also, any updates from you on the ADR listing and what are the scenarios that we are looking at currently? Is there any risk of a delisting at all in your view?

Yeah. So let me first comment on the buybacks. Yes. So we're actually continuing our buyback and then, to be honest by March 30, 31 -- at March 31, that was the number of 6.9 million, we continue to buy back the shares as we speak. I think by the end of Q2, we publish out Q2 results. You will definitely see that number going up. And we will continue with the buyback as we move towards the second half of this year, and then we do still have the space to do that. So, that will definitely committed and continue to do so. And with regard to the delisting risk as you mentioned, I think that's a systematic risk which is overhand across all the Chinese tech companies. We do our -- where we're actually monitoring the situation very closely. And then, we're considering different options, including the second listing in Hong Kong and working closely with our audit firms to get the PCAOB clearance. So those are being worked upon as we speak, and if there's updates for sure, we'll push out a release on that front. But I guess in the short to mid-term, we don't see any risk or negative impact from that or to be -- or take it in another -- to say, that at least we think our company is undervalued and that's why we will continue to do that buyback as we committed to do.

Got it. And finally, from my side, how should we think about the Xiaomi relationship evolving, right. I mean, if the smart bands as a category were to continue declining and if we are not expanding the relationship into other categories. Then how should we think about the engagement with Xiaomi? Are we in discussions for other product lines, for the categories or what could be the nature of our relationship going forward, please?

No. So our relationship with Xiaomi is and has always been very strong, right. So that's why we launched Mi Band 7 today together with the CEO of Xiaomi, right, and that relationship will remain strong as mentioned by our CEO and then now we're already working on the next generation bands for next year. We start doing that already, right. And then to answer the second part of your question, for sure, we're exploring with them on different form factors of products and different categories, but that's still in discussion and we cannot say too much unfortunately in this call. But then whenever there is a progress on that, we would definitely issue a separate press release on that.

Got it. Thank you so much, Leon, and all the very best.

Thank you.

As there are no further questions, now I'd like to turn the call back over to the company for closing remarks.

Thank you once again for joining us today. If you have further questions, please feel free to contact Zepp’s Investor Relations Department through the contact information provided on our website. This concludes this conference call. You may now disconnect your line. Thank you.