Clifford Starke
Analyst · Alliance Global Partners.
First off, Germany is obviously a big focal point of the company, we've been there for a long time. The short-term effects of April 1 were really on the medical side in terms of literally strains just getting sold out just because people are getting scripts far easier than before. It is still quite confusing where we are in the cycle in Germany because as social clubs come in effect, what does that mean for us and others. But really what we're playing this game for is when does it turn, where that next cycle is, or Phase 2 is ready to go, which is this quasi real rec space where Aaron walks in for a profit, buys cannabis and leaves. And that's what we're positioned for.
That facility and team are the right fit to execute our business plan, both short term and long term. Short term, I think we're going to be very focused on medical distribution of the strains we currently move as well as July rolls in, we're going to make sure that if the not-for-profits or social clubs, great, but for a profit we can work all around that, whether it's supplying them genetics, whether it's supplying them third-party services for testing, whether it's growing on their behalf, obviously, we'll have our own club, but it's just to be part of it. But really what we're positioning for getting ready for is that Phase 2.
And short term, I think you're going to see the rip happen purely on medical flower. It's a little bit confusing as well because being in the U.S., where almost everyone on this call is -- it's so far ahead of Germany in terms of products, while right now we're talking about flower. And the reality is I can't really introduce, for example, a cart to Germany legally. The reason is the pharmacist at the end is the one actually dispensing and is in control of actually releasing that to the patient and actually filling it today, okay?
So there seems to be this whole new momentum of when things evolve and change. We're really right there touch every vertical to make money. But still, today, it's still the same focus it's been for years. It's just a lot easier and easier access and the margins are still sitting there, which is great.