Sure. Mitch, I'd be glad to. We are -- what we're seeing in this situation, I feel on the whole pretty good about our core consumer. Even over the Black Friday weekend, we saw our -- what I consider to be good signs about our core consumer, we saw much higher conversion rates and much larger basket sizes. We saw our core consumers staying true to doing business with us. And -- but what we are seeing in reflective in that is, is the mix of penetration to our private label is significantly -- private label significantly growing. So, this clearly reflects the way that we can convey value for that core consumer. And it's resonating, it's working because again, the penetration of private label is up significantly year-to-date and even higher here in the fourth quarter to-date period. It's been gaining throughout the year. So to me, Mitch, that is the way through what we're doing in bundling and price points and two for deals and all the things we're doing, how we use private label, it does two things. First, it delivers value for our customer. And second, it helps us on the margin side of the business. Again, because private liberals higher margins than our branded partners. Now, on the branded side, we are reluctant. As you know, Mitch, when we have brands that have equity and have real value that can sell a full price, we're reluctant to do markdowns because we think it's a disservice to our brand partners. And I tell you, our brand partners feel the same way. So, in there, we're trying to be disciplined about how much we buy, how we move through product for our brand partners, how we work with our brand partners in terms of flowing the product, to make sure that we're not getting overstock situation with them. And we -- don't get me wrong, we'll be aggressive if we own too much and we'll take markdowns and move through the product. But the goal is to manage it and to basically drive markdowns to where we need to liquidate, whether it be seasonal product or again things that haven't worked out is kind of how we're approaching this, but we don't want to destroy brand equity for our brand partners either.