I think we had a couple of different factors, I think, to consider there is one is -- an Investor Day last year and even at the end of Q4 last year, we talked about this. So one, we are making investments in that Patient Direct segment with a significant add of commercial resources. We talked about it back in December, when we had our Investor Day and shared our 2028 strategy. And on that, we recognize 2 things happen when you do that. One is you do create some level of disruption as you're adding territories and expanding it out.
In addition to that. The other aspect of it, we said that it takes about 12 months or so for those assets or investments to break even. So one of the things we should share is we're actually ahead of schedule on adding those resources. We think about it, we're trying to find the best assets to bring in the market or in our case, our best teammates to add to the team. And we were able to find much more of those at a quicker pace than we thought. So we had a little bit of extra expense associated with that.
And then it was also, as I discussed in the last comment, some of the processing costs and the extra time that we had to put in to make sure we could get patients the product and get it out the door. That's another aspect around that. But ultimately, if you think about long term, it kind of goes to the first question, your question, we still remain extremely bullish on our Patient Direct segment. From the market space we're in, from our positioning, how well the business is run, the investments we're making, not just looking at it in the short term, we're looking at it from a long term. Those are the things that give us extreme excitement around and the bullishness in it.
I think the one other thing to remember is we knew Q1 is going to be a little tough because if you look at it, we're coming over the last 2 years in Q1, that business grew at double digits. So we're coming over some [indiscernible] some strong, strong growth sequentially -- i'm sorry, annually over the last 2 years. But again, we're adding resources. We're doing what we need to do to deliver on that long-term target, and we remain extremely excited about the space.