Ramesh Srinivasan
Management
Yes. So, the biggest investments we've made over the last six, seven years, has been in the products, because we wanted to make sure that the products are capable of competing effectively in international regions. And we built the products so that they are configurable, easily adaptable to the particular requirements of various countries, while the core product remains the same. So, the first part of the answer to your question, the biggest investments we made in order to be more competitive and do better in APAC and EMEA, especially has been with the products. So, that's where we started. So, now, the next stage of that evolution is greater investments in the services area, where we are doing one successful implementation after the other. And in our kind of business, right, in our kind of B2B enterprise software, you need reference customers, right? You need more and more reference customers and we do have a lot of reference customers with our older versions, but we needed them in the newer versions. So, that's what I mentioned, that INSPIRE Resort, Korea, is a big example of that. They went live in all our modern versions and they have been -- they are one of the top resorts to go live, to get started in the recent past. So, we are now focused on implementations and generating more high referenceable customers. In the meanwhile, we are also increasing our marketing investments in international regions and we have recently expanded our sales staff, especially in the APAC region, where a couple of senior sales personnel, one of them from one of our competing companies has joined us. So, we are now investing in sales and marketing as well. So, we have gone in that order, right. First, improve the products, make sure they are capable of being implemented and doing well in international regions, so, that process is done. Now we are focused on creating successful implementations there. In parallel, we are also increasing our sales and marketing investments.