Steve Lawrence
Analyst · Oppenheimer. Please proceed with your question.
Yes, I'll start. The answer is, yes, it's to both. So I'll start with Jordan. Previously we had not had access to Jordan in any categories and so this is the first time we'll have it available to sell both in our stores and online. We're launching it in 145 stores plus online at the tail end of April. We're going to set up shops within men's, women's and kids that will cross merchandise categories together. So you're going to see apparel, footwear, accessories, sporting goods, merchandise together. We'll also have sporting goods outposted within sporting goods. So basketball, things like that with the rest of the goods, you'd expect to find them with socks, slides, all those kind of things are part of this launch. And we're really excited about it. It's been the most requested brand on our website, in our stores, from customers and really the angle we're taking with Jordan is sport. So when you think about it, we have -- we talk about our entry points of sport and how the youth sports players really start with us just kind of getting their gear and then how we take them through that journey through sport. We're going to be the place where you're going to buy your Jordan Jumpman Cleats or basketball shoes. We're not going to have some of the kind of retro limited edition release that drives some of the true sporting good -- I'm sorry, true shoe retailers, but we're going to have the sport product and we think that's the great place for us to be and we're going to help them take this brand out to underserved communities that currently they really weren't reaching with their current distribution. On the second piece of it from a Nike perspective, yes, it's two parts. So it's the launch of Jordan, but we're also expanding our footprint with Nike as well as access to more premium products there. So you're going to see like the 270s, which is a hot shoe for them over the past couple of years, expand out more rapidly into door count. We're going to have some new fashion and apparel. And so, when you walk into our stores at the end of March, you're going to see an expanded Nike footprint in adjacent to a Jordan shop. To free up that space, we're eliminating some underperforming brands and categories. One of the categories where we're downsizing, not that you guys would really care, it's called Power Marine. It's productive for us about three months out of the year. We're downsizing that and freeing up some space to create a seasonal pad on the perimeter, which ultimately takes pressure off the apparel pad. So I would tell you our partnership with Nike has never been stronger and the Jordan launch coupled with the expansion we're getting, we're really excited about what that holds for us is here.