Yaniv Sarig
Analyst · D. A. Davidson. Your line is now open.
Sure. Inflation, obviously, prevalent across the entire supply chain, and it doesn’t just affect us. It affects also our partners, whether it’s on the logistics side or on the manufacturing side. And unfortunately, obviously, it trickles all the way back to the customer, right, as cost across the board of energy going up and materials going up. You have basically an impact at every point of the supply chain and what affects us at the end of the day is our cost of making the product of shipping them all the way to our warehouses, where they’re ready to be shipped to the customers. At the end of the day, the landed cost of those products now much higher than it used to be. And of course, as we discussed in previous calls, right, we are consistently focused on one thing, which is we can’t absorb the entire increase in cost, of course. So we have to raise our prices, but we’re also very much determined to retain much market share as possible for our portfolio. So the exercise for us is literally in real time adjustment of all the variables affecting the P&L of every one of our products to really try to find that sweet spot between holding market share, creating enough contribution margin for the product to make the profitable as much as we can, but also obviously with an increase in price on these products to absorb the cost, we’re seeing less sales, right. And with a smaller margin, the end contribution margin that we expect from our portfolio product is obviously lower. Again, we believe that, all of that has transient and been obviously quite a while now with all the events that are happening in the world. But we continue to maintain the strategy of retaining market share. We have to up our prices. It obviously hurts our numbers in our margins, but we’re so far, I think overall have been successful in navigating to this environment. At the end of the day, for us and for every business out there, the same pattern happens across the board for consumers. So that means the consumers are going to see at some point in time, their discretionary earnings not being able to drive as much consumption as we saw in the last couple years. And the effect, I think everyone on this call is seeing across the market, right, with a bunch of other e-commerce companies, as you mentioned affected by that. At the end of the day, as I said in my prepared remarks, right, we believe that this is all forming a new baseline. And from there growth – e-commerce and growth for Aterian should resume. So hopefully, I answer the question, Tom.