James L. Balsillie
Management
Well, yes, the way I think of it is that BlackBerry is a synchronization engine and there are three places where people, we see them synchronizing. We see them synchronizing behind a firewall, which is obviously we use for the BES server. They synchronize into the cloud, which is the BIS, BlackBerry Internet Service, and BlackBerry Unite is really a synchronization server for the PC, and the PC is very common at the home and at the Soho. So it just -- it’s what you synchronize and who you synchronize with tends to be different because in the home, it’s very much blurred between work and family and what you synchronize too tends to be much more for pleasure and media. But to us, they are just files with interfaces that you synchronize and that you cache and that you render, so however you get your content is your decision but by all means, there will be purchasing options as a commerce transaction on the device. But we think the very powerful aspect is that it is as you say, a remote control to remotely change how you want them synchronized, your playlists, and a lot of preferences, whatever it may be. Really, it extends to work information, it extends to pictures, music, and there is a lot of activity when it comes to video and video synchronization, so the remote control, coupled with the synchronization and the caching of something in the home where it is very personal and you also have a WiFi airlink option for larger files, is a very, very nice complement to the behind the firewall and in the cloud types of synchronization, and they can all be mixed and matched and it is free. So it is very powerful and there was a very important message that we put in there and I hope it came through, is that we -- our products are offered through our carrier partners and we believe that the carriers should be a strategic platform. Every smart carrier that I deal with around the world has very powerful convergence strategies, and so this product is about making the carrier a convergence platform as opposed to disintermediation strategies that make them a pipe. Yes, as you say, it is very powerful to the user and it s very aligned strategically to the carrier, so this is good.