Yes. Thanks, Bob. So, I think the Wool Runner 2 is probably a great example to start with. I would say, at the high level, we're looking at moving to a franchise offense, and this is kind of what we've been speaking about all year. The core franchises have an opportunity, if we embellish them correctly and merchandise effectively, to really create a lot of brand equity around the silhouette and drive a lot of growth with our existing consumer and I think will resonate just much more strongly with a broader base, given that some of these icons are what we became famous for. So, first and foremost, it's a focus on core. And I think Wool Runner 2 being the highest sales volume launch that we've done this year and even some months prior than that is a really good example of taking that icon and slightly updating it to make sure we deliver amazing quality, durability and communicate the value of what we're doing with the brand personality that we did through some of the marketing work, it's going to work better. And that's what we saw in this launch, being the best one so far. So, that's one of the core insights. And I think in that we'll be trimming out some of the lower productivity SKUs as we focus the effort on our core franchises. And then, as you alluded to in your question, one of the other key insights that we found is that within our target demographic, our target consumer, we do have higher awareness with women than we do with men. And the consideration, on the other hand, is flipped there where our consideration is a bit lower with women. And so, what we do understand is that the brand is beloved by both genders, but in particular, there is stronger resonance currently as you track from 'have you heard about us' to 'are you going to buy the product with men'. So, that's the work that we're doing in terms of sharpening up the product offering both on a color and trim perspective, which you'll see a little bit of in this quarter, but also in terms of extending some of those core franchises to be a little bit more feminine to resonate more strongly with her. So that's, overall, the two key aspects I'd draw you to, I'd say, materially going to start in Q2 next year and continue throughout the rest of 2024, and of course, beyond that, too.