Sumit Singh
Analyst · Goldman Sachs. Your line is open. Please go ahead.
Sure. I'll take the first one, this is Sumit. So, in terms of competitive intensity, it's not elevated from our point of view. Promotional intensity was obviously higher coming out of Q4. Ad intensity and ad competition remains high. If you look at CPCs, CPCs were up roughly 14% to 16% in Q4, but they were met with demand given that supplies had recovered in Q4 of this year. So, we were anticipating higher CPCs given kind of bidding intensity was higher coming into the holiday season. That has pared back some as we've come into Q1. Some part of that is naturally expecting, some part of that is when you look at across the industry, we believe three, there's at least from what we can tell, there's kind of three companies that are taking share. Chewy is clearly gaining share in the market. Walmart and Amazon are the next two competitors. But each of the portfolio has kind of different strengths, in my opinion with someone like Chewy kind of being able to sort of span the entire gamut here. So, what I mean by that is our performance I mean our performance continues to be supported by non-discretionary categories which make up 85% of our sales. And so, we excel in many pockets in that 85%. In the current environment, some of the other companies that I'm mentioning have been likely primarily winners in the discretionary categories where we are not winning. So that, lower mix of hard goods is both a strengthen an opportunity to Chewy given that it shields us from the discretionary impact that you've seen, announced in some other places. And then, Walmart has unsurprisingly shined in the value segment amidst the current macro backdrop, including kind of outside successes that have been seen in areas like private label, where as we were candid in the Investor Day presentation, we do not have kind of like-for-like assortment, but it's part of our strategic plan to come out and provide strategic like-for-like assortment there. So, if you kind of summarize it, what is important to I think note is we believe Chewy remains differentiated from both these players or the industry generally through our comprehensive offering that we provide to the pet parent, the type of relationships and the loyalties that we build, the [Quartz] (ph) subscription business and the strength of that ecosystem, the pet health ecosystem which is first party proprietary that extends both through product and services across our retail offerings, All of it positions us well to compete in 2024. Alongside that, we've made several investments in future categories which are both topline growth and margin expanding categories. So, we feel bullish about our ability to compete through 2024 as well as accelerating pace as we come out of ‘24 into ‘25 and ‘26.