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Capri Holdings Limited (CPRI)

Q4 2013 Earnings Call· Wed, May 29, 2013

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Transcript

Operator

Operator

Good morning, ladies and gentlemen. Thank you for standing by. Welcome to the Michael Kors Holdings Limited Fourth Quarter Fiscal 2013 Conference Call. [Operator Instructions] As a reminder, today's conference is being recorded. And now I would like to turn the conference over to Ms. Christina Lack [ph], Vice President, Treasurer. You may begin.

Unknown Executive

Analyst

Good morning, and thank you for joining us for our Fourth Quarter Earnings Call. Presenting on today's call are John Idol, Chairman and Chief Executive Officer; and Joe Parsons, Chief Financial and Chief Operating Officer. Before we begin, let me remind you that certain statements made on this call may constitute forward-looking statements which are subject to risks and uncertainties that could cause actual results to differ from those that we expect. Those risks and uncertainties are described in today's press release and in the company's SEC filings, which are available on the company's website, www.michaelkors.com. Investors should not assume that the statements made during the call will remain operative at a later time, and the company undertakes no obligation to update any information discussed on the call. I will now turn the call over to Michael Kors' Chairman and Chief Executive Officer, Mr. John Idol.

John D. Idol

Analyst

Thank you, Christina. Good morning, and welcome to Michael Kors' Fourth Quarter and Full Year Fiscal 2013 Earnings Call. With me today is Joe Parsons, Chief Financial and Chief Operating Officer. I will begin the discussion with a brief overview of the quarter and fiscal year and share with you an update on our strategic growth plans. Joe will then provide a detailed review of our fourth quarter financial results. Additionally, he will provide an outlook for our fiscal 2014 first quarter and full year. Michael Kors delivered record results in 2013. Total revenue grew 68%, exceeding the $2 billion mark. Comparable store sales increased 40%. And operating income grew 132% to $630 million, excluding onetime items. Our global retail store base increased from 237 locations to 304 locations, including concessions. Our international presence expanded, with revenue growth of 103% in Europe and 119% in Japan. And we reached approximately 950 shop-in-shops globally in accessories, footwear and womenswear. We attribute our outstanding success to the creative vision of Michael Kors, our exceptional product offering, a highly talented management team and our operational excellence. The year ended on a strong note with continued momentum in the fourth quarter as the brand strength, innovative fashion design and jet-set in-store experience drove strong sales and earnings across all businesses and geographies. Total revenue in the fourth quarter grew 57% to $597 million. Gross margin expanded 200 basis points. And income from operations grew 102% to $155 million, excluding onetime items. We also continued to make progress on our 6 key growth strategies during the fourth quarter. First, we delivered our 28th consecutive quarter of comp store growth in North America with a 35% increase. Second, we continued our retail expansion efforts in North America, opening 3 new stores during the quarter. Third, with…

Joseph B. Parsons

Analyst

Thank you, John. Good morning. I will begin with a review of our fiscal 2013 fourth quarter financial results, followed by our outlook for the first quarter and the full year of 2014. For the fourth quarter, total revenue grew 57.1% to $597.2 million, as compared to $380.0 million in the fourth quarter of last year, with strong growth in each of our retail, wholesale and licensing segments. Retail net sales increased 58.8% to $272.7 million in the quarter, as compared to $171.8 million in the fourth quarter last year, driven by a comp store increase of 36.7% and the opening of 67 new stores since the fourth quarter of last year. The comp store sales performance was driven primarily by the continued strength of accessories and watches. Wholesale net sales grew 59.4% to $304.7 million in the fourth quarter compared to $191.1 million in the same period last year. The increase was primarily the result of strong growth across all our categories, including accessories, footwear and womenswear, as we continue to enhance our presence in the department and specialty stores with the conversion of existing doors to shop-in-shops, as well as expansion of our European operations. In our licensing segment, revenue grew 15.7% to $19.8 million for the quarter, as compared to $17.1 million last year, primarily driven by the continued strength in watches and eyewear. Gross profit increased 62.6% to $356.2 million, as compared to $219.1 million in last year's fourth quarter. Gross margin expanded 200 basis points to 59.7%, reflecting strong year-over-year gross margin increases in both our retail and wholesale segments. The margin increase was driven primarily by lower in-store markdowns, discounts and allowances, as well as a more favorable product mix shift to higher-margin merchandise. Total operating expenses were $200.9 million in the fourth quarter…

John D. Idol

Analyst

Thank you, Joe. In closing, we're pleased to see the momentum continue across all of our business segments. Our success is being driven by Michael Kors' luxury product leadership and creative direction, a talented management team and a strong infrastructure. As we look ahead, we are excited about our prospects for future growth. We remain focused on driving continued comparable store sales growth, expanding our retail base, converting our department store doors to shop-in-shops and growing our brand internationally. In fiscal 2014, we are poised to deliver 25% revenue and 25% EPS growth as we see the opportunity to expand our presence through 100 retail store openings, 50 new license location store openings and an additional 500 global accessories, footwear, womenswear and menswear shop-in-shops. We believe we are ideally positioned to capitalize on the global growth opportunity in the luxury market with the Michael Kors fashion brand, which is resonating with customers globally. We will now open up the call for questions.

Operator

Operator

[Operator Instructions] We will go first to Kimberly Greenberger with Morgan Stanley.

Kimberly C. Greenberger - Morgan Stanley, Research Division

Analyst

John, I'm wondering if you can talk about your outlook here and if there's any comment you can share with us on what you're seeing so far here in the first quarter. On the last several conference calls, you've also talked about anticipating a sort of normalization of markdowns either in the wholesale channel or in the retail channel. And I was wondering if you could just share with us what you're seeing there as well.

John D. Idol

Analyst

Sure. Well, I think Joe talked about our outlook for the first quarter. So obviously, that means that we're encouraged by our sales results to date. And we see continued momentum in the business. So we don't see anything that's indicating any differentiation with how the customer is responding to the business in North America, Europe, Japan or in Asia. So we feel very confident about our first quarter and the balance of our spring selling both from a product standpoint and from a sell-through standpoint. In terms of normalization, I think we've always said to you that our sell-throughs are really extraordinary. You can even see by our inventories this quarter, we -- as good as we are about chasing inventory, we just still couldn't even chase it fast enough given the strong sell-throughs that we had at retail. So normalization will come. We don't know when that will come, but it will. And until then, as we've said before, as the consumer is responding to the product, as the demand is there, we're going to do everything we can to fill her desire and, hopefully, his desire as we go forward, as well, and continue to deliver that exciting jet-set experience that Michael Kors has been capable of doing for over 30 years now.

Operator

Operator

We will go next to Erinn Murphy with Piper Jaffray.

Erinn E. Murphy - Piper Jaffray Companies, Research Division

Analyst

John, I was hoping you could spend a little bit more time on Europe, I mean, extremely strong in the quarter. If you could just maybe speak to how you're seeing both the tourist versus the local demand, how that's evolved over the years that you've been in Europe now. Where is brand awareness, if you can give us an update there today? And then as we think about going into these kind of 40 new retail stores this year in Europe, are there any new markets you'll be entering into? And then, I guess, just last as it relates to Europe, again longer term as you're kind of accelerating the longer-term target, how should we think about the gross margin component in Europe? A lot of time in these global markets, we do see higher gross margin generated outside of the U.S. I'm curious if that's something you would see as a longer-term driver in your business as well.

John D. Idol

Analyst

Okay. That was 4 questions in 1, but let me see if I can get all of that. The first answer is that, in Europe, our biggest piece of our business is still the local markets. It's the consumers who live in France, who live in Italy, who live in Spain, et cetera. And clearly, they are responding to our product. So we are -- I -- we're one of the few companies that probably gets on a call today and says we're excited about our business in Spain, we're excited about our business in Italy, we're excited about our business in Greece. All 3 of those markets continue to do well for us. And obviously, the primary, the bigger, the more healthy markets being the U.K. and Germany and France, to a degree, are all performing equally as well for us. So we're not seeing any issues on a market-by-market basis for the brand and for the company. Secondly, in terms of brand awareness, we do the study once a year. So the new study is not going to be out until the latter part of the summer, so I don't think we'll have it for our next conference call. Probably, it'd be after that. But in Europe, we were running at about 44% brand awareness in total, if I'm -- no that's not correct, hold on. I'm sorry, the brand awareness in Europe is 36%, which I think we've reported previously. So we don't know what the results are in terms of has it increased or not until we have that study. The question -- I'm sorry, I forgot to answer about the tourists: The tourist market is really extraordinary for us in certainly in major cities, in Paris, in London, in locations like that, in Barcelona. And…

Erinn E. Murphy - Piper Jaffray Companies, Research Division

Analyst

Joe, could I just add just a quick clarification question on the fourth quarter? On the licensing segment, the EBIT margins were a little bit more modest than, I think, some of us had anticipated. Could you just help us think about if that's a seasonality or kind of what was going on there in the fourth quarter?

Joseph B. Parsons

Analyst

Just -- sure. Remember that our advertising costs are charged to the licensing segment, so that would be timing of the advertising.

Operator

Operator

We'll go next to Brian Tunick with JPMorgan. Brian J. Tunick - JP Morgan Chase & Co, Research Division: I guess, one for Joe, on the margin side. I guess you gave us color on Q1 here for gross margins and SG&A, so we were wondering if you can give us some idea what's assumed in your full year guidance on the gross margin and SG&A expectations because, as we think about the e-comm, we're trying to wonder the impact on the P&L. In the shorter term, should we expect a noticeable impact on the SG&A rate this year? And then conversely, as you grow that business to a $50 million to $100 million business over time, could there be a positive benefit noticeable on the gross margin rate? And the second question, I guess, for John, maybe just the discussion around the wholesale. The comps have been so strong. We're just sort of wondering, from a conversion to the shop-in-shop perspective, where are we sort of in the best doors? And where do you think we'll see those conversions, going forward?

Joseph B. Parsons

Analyst

So in terms of e-commerce, remember that e-commerce will come in, in the fourth quarter of our fiscal year, so it will have insignificant impact, actually, on the results. And in terms of SG&A and CapEx, the e-commerce is all built into those numbers. I think we've indicated to you before that SG&A will grow in similar fashion with the growth in the revenues, which is true this year. We anticipate for the full year for SG&A to be similar to the prior year.

John D. Idol

Analyst

And Brian, the other thing added on that note: Obviously, we're taking on a lot of expense this year in setting up the e-comm with basically no revenue, so there's a fairly large SG&A impact this year to the set-up of e-commerce. And if anyone tells you it's simple or inexpensive, they're not being -- or they maybe haven't gone through it before. But it is a very expensive and complicated process to do it the way that we're setting it up, which is not only for a domestic launch in calendar 2014 but we also hope to be live with an international launch at the end of 2014 as well. So the way we're building the platform is a global platform, not just a domestic platform, so the costs associated with that are really quite, quite high. And secondly, the interesting thing is, as we model the business out, we're not seeing tremendous upside in terms of operating margin in that business to our current retail business. And I think, if you talk to other people who are starting to see the same, the impact of ultimately omnichannel and free shipping are really take a big bite out of the profitability of the Internet. I think there were probably 2 or 3 years ago where you were able to charge for everything and it wasn't free shipping. I think that the operating margin of that business was probably a little healthier. But it just become a competitive fact of life that the customer expects to get whatever they order on the Internet in probably, some people do it in 24 hours, but let's say, 48 to whatever hours. So they're expecting a very quick turnaround, and that's an expensive proposition. So we see the revenue, we see the operating…

Operator

Operator

We'll go next to Lindsay Drucker Mann with Goldman Sachs.

Lindsay Drucker Mann - Goldman Sachs Group Inc., Research Division

Analyst

So just 2 quick ones. First of all, John, I was hoping you could elaborate a little more on what you commented about driving U.S. comps for next year. You mentioned specifically adding more luxury -- I guess, luxury products to the store. Maybe just if you could break down some of the big comp drivers that are embedded in your guidance and some of the specifics around that. And then just another clarification: I know you mentioned that your expectation is that the online business won't necessarily be margin accretive to retail, but I just want to clarify that it would be accretive relative to the margin you're capturing today where you're just getting a wholesale cut of that business.

John D. Idol

Analyst

Sure. I'll answer the second one first. The answer to that is yes. It will be more profitable for us to bring the business in-house versus our current wholesale arrangement with Neiman Marcus, but that'll take a little time. You have to build up scale and -- to be able to achieve that. Again, we have a nice-sized Internet business today, and Nieman's has done an outstanding job and has been an amazing partner for us. So we thank them again for all that they've done in our partnership. So we're taking over a business that's quite healthy and this year won't be accretive from that standpoint because of all the build-up cost. But next year, it will be accretive versus our wholesale structure. In terms of the first question, the comp drivers, again we go right to the top, it's -- in terms of dollars comp store, it's clearly handbags. Our handbag business continues to accelerate across all -- the entire globe and so that will be the #1 dollar driver. The #1 percentage driver will continue to be SLGs, small leather goods. That business just gets stronger and stronger and stronger. There's also some nice trends developing there in the swim pack business as well, which we think is going to continue to accelerate that along with the money pieces and certainly some of the tech products that are resonating well with the consumers in that category. The next big dollar driver will really continue to be watches. Our watch business remains very, very strong, again both domestically and even stronger internationally, as I'm sure Fossil has commented to you. Our business in watches in Europe and the beginnings of what we're seeing in Asia are really just outstanding and extraordinary. So we see that business as being…

Operator

Operator

We'll go next to Bob Drbul with Barclays.

Robert S. Drbul - Barclays Capital, Research Division

Analyst

I guess I could -- if I could follow on the last question. Can you talk a little bit about traffic and ticket? Sort of, what was in the quarter and, in your guidance for the year, the expectation on the 15% to 20% for the full year?

John D. Idol

Analyst

Sure. We don't -- we're not just seeing a real guide for traffic, et cetera, but our ticket remains the same, just FYI. It's the strangest thing since we opened our first retail store in 2007, I think it was. Our average transaction -- that's where we were looking, our average transaction really hasn't changed. It runs around $215 and just doesn't change, which was interesting because when we added jewelry, which is a much lower-average transaction -- much lower average ticket, we thought it would drive the average transaction down. And in fact, what happened was the UPTs went up. So our average transaction remains just very similar. Traffic was up again, very consistent with where we've been in the past, well over 20%. And our conversions are running well over 10%. So again, we're getting nice lift in both of those areas. When you put the 2 together and that's how we kind of get to our comp store number. So we have not seen any differentiation in terms of our traffic or conversion growth. It's been both very strong and solid.

Robert S. Drbul - Barclays Capital, Research Division

Analyst

Okay, great. And then a second question is, the men's business, you're just beginning to focus on that. Like, what do you see as the opportunity there either sort of near term or longer term?

John D. Idol

Analyst

Sure. We've been in the men's business since we bought the company in 2003 -- 2002. And if you go to Bloomingdale's and to Saks and to Nordstrom, et cetera, you're going to see the product represented in beautiful shop-in-shop environments. And we're having some very good success in our men's sportswear business. You'll also see, in Europe, we've expanded. We're in over 100 locations today in Europe, and we're also having very good response to the brand there. So we're building more shop-in-shops in the men's business. So I would say the cornerstone for us is really sportswear because, remember, we do have a -- we have a -- we're a lifestyle company. Even though we're focused on accessories, we truly do have a business like the other large luxury players around the world in men's and women's sportswear. And that being said, you know there's an opportunity in men's leather accessories. We will be opening some flagship shops in some of the very, very prominent department stores both domestically and internationally with Men's Leather. Very, very, very early days, but it's important business. And it's obviously -- in Asia, it's a very, very important business. So we are learning our way through that, but we do see it as an opportunity for growth for the company in the future.

Operator

Operator

We will go next to Paul Lejuez with Wells Fargo.

Paul Lejuez - Wells Fargo Securities, LLC, Research Division

Analyst

Guys, can you talk about the mix of business in Europe retail stores, how that differs from the U.S. maybe from a category and price point perspective? What are they buying over there versus here? And then just secondly, can you maybe go through your CapEx guidance this year and bucket that out for us in terms of how much for new stores, how much for e-comm? And what's a more normalized level of CapEx going forward if it is different than what we're expected to see this year?

John D. Idol

Analyst

Yes. In Europe, the breakout of the business is almost identical to the U.S. Obviously, the transaction is higher because the retail price points are higher in Europe. They run approximately 30% to 35% higher than the U.S. retails. So -- but the -- really, the percentage doesn't change much between the accessories and the watches and the jewelry and the footwear and the women's ready-to-wear. We are, in Europe, building -- certain stores are multilevel in Europe, so we are getting the opportunity to put full women's ready-to-wear collections in a certain amount of the European stores, which we're excited about. We think that's an opportunity for us to showcase our full ready-to-wear in certain countries. And again, we have a very large specialty store business there, so that resonates well with our ready-to-wear customer accounts in the territory. And the product is having some very strong sell-through. So that's really the only difference. You'll see it in the handful of flagship locations where we do have that opportunity. Typically, those will be 2-level stores. And I'll let Joe answer the CapEx piece.

Joseph B. Parsons

Analyst

Sure. Paul, we don't actually break down the CapEx. In general, we're spending most of our money in building the retail stores. The next biggest bucket will be shop-in-shops, and then the last bucket will be kind of corporate-type expenses. And again, part of what you're seeing this year will be some spend for e-commerce. That will go down a little bit. But we would anticipate that CapEx in the future will run -- will be at a run rate similar to what we're seeing this year.

Operator

Operator

We will go next to Randy Konik with Jefferies. Randal J. Konik - Jefferies & Company, Inc., Research Division: I guess, John, can you just give us some perspective on how your demographic is starting to change over the last 12 to 18 months? And now that we've had a couple of really accelerating sales trends over the last couple of years. It's obviously been repurchase activity by your customers. What are they -- how is their buying behavior changing? Are they moving up in price point? Are they moving to purchasing bags plus apparel? Just give us some perspective on how your repeat customers are changing their buying behavior and what's happening with demographics.

John D. Idol

Analyst

Yes. Demographics, about 3 or 4 years ago, we made a concerted effort to talk to a slightly younger customer, being "younger" I'm talking more 18 to 25. And that really resonated well with that consumer and, in a funny way, helped us, actually, with some of the older customers because there was a point in their very early development where people said, "Well, Michael Kors isn't for me. That's for my daughter." And there's so much mother-daughter shopping that happens today in stores. And whether you're 60 years old or you're 25 years old, everyone sees everything on the Internet or on television or wherever it is, so the information is so free flowing. And as Michael always says, if you're 50 years old, you want to look like you're 35 years old, or if you're 25 years old, you want to have a wardrobe of a 35 year old. So we still believe in that mantra and that philosophy, and so our demographics shifted about 3 years ago. They haven't really shifted much since then. And that's -- we like where we are today. And we think that what we're seeing with the customer, to kind of answer your second question, is that she's coming to the store a little bit more frequently. That we do know, which we like. And as I said to you before, UPTs are actually up in the stores. And we have a very nice balance of still-new customers coming to the store, which is something we look at. We like to drive our repeat customers through retargeting and mailing and all the different engagement activities that we're working on with Facebook and Twitter and Instagram, et cetera, but we also like to draw in new customers. We think that's a very important way for us to continue to drive traffic into the stores. And I think we're really good at doing that today. If you look at we were the #1 searched brand, fashion brand, on Google for last year, from the data that we've seen, so that means consumers are really reaching out. They want to understand what's going on with the brand, they want to engage with the brand. Our engagement rates on Facebook are one of the highest of any brand that Facebook is operating with today. We know that from our deep relationship with them. So we think that we're going to continue to deliver her the newest, most exciting fashion product. And secondly, with our sales associates in the store and the engagement that we have with the customer where we're really putting time, energy and effort into, quite frankly, up-selling and cross-selling with them, that we have more opportunity to get her to come back in the store, and that clearly is happening.

Operator

Operator

We'll go next to Oliver Chen with Citi.

Oliver Chen - Citigroup Inc, Research Division

Analyst

Regarding the gross margin, there was commentary on the product mix benefiting this line. Could you just clarify what happened in the upside there and if that's an opportunity going forward? Also, there's been industry chatter about the smart watch opportunity. I definitely feel like you're the lead fashion executor. But if you could comment on your thoughts on electronic watches and the spending that may or may not happen there.

John D. Idol

Analyst

Oliver, I didn't -- you -- I couldn't really hear you clearly. What was your first question again?

Oliver Chen - Citigroup Inc, Research Division

Analyst

On the gross margin line, if there was upside driven by product mix and if that's something that will continue. Joe, you -- I think you mentioned that earlier in your call.

John D. Idol

Analyst

Yes, Joe mentioned that. Oliver, that's just a result of a -- certain products that we're selling today that our leather costs are a little bit more favorable than some of our other leather costs. So we've actually seen some very nice pick-up on that. That's not something you can count on to continue. It's just trending. If it's a certain leather that sells better than another leather, then we might buy that for a slightly lower cost, but that's -- you enjoy the fruits of those things when they happen. But as Joe indicated before, we think our gross margins are going to be similar on a year-on-year basis in the quarter and slightly down, maybe, for the year but not by much. So we're feeling good about the product sell-through and the gross margin mix that's in the assortment today. On the second issue, I don't really want to comment about what we're doing in the watch business, and it's because we are -- we think we're one of the leaders in terms of what's happening in design, technology and materials. And quite frankly, we have a lot of companies chasing us. So if you don't mind, I'm going to not answer that question. But we're looking at all the technologies that are in the watch business and viewing them very carefully and how that might continue to excite and enhance our watch business. But one last thing I will leave you with the watch business is, as I said to you before, it continues to have just strong, strong, strong double-digit sell-throughs both in our own stores and at retail. I hope everyone goes down to see our new flagship shop at Macy's, it's extraordinary, that opened, I believe, yesterday, and really is, I think, something that's world class for any watch company. But our customer continues to collect. She wants everything from a rose-gold watch to a silver watch to a gold watch to a tortoise to a bone, and our key to success is to continue to drive newness and innovation.

Operator

Operator

We'll go next to Omar Saad with ISI Group.

Omar Saad - ISI Group Inc., Research Division

Analyst

I wanted to ask about inventory, guys. It's -- I think it's the first time we've seen a sequential decline, quarterly decline, in inventory, which obviously, given the amount of growth you've had, you've been growing inventories with that. But quarter-over-quarter, inventories fell, and it kind of begs 2 questions. Number one, how does that bode for kind of near- to medium-term gross margin trend? Because it looks like your inventories are quite clean coming out of the quarter. And then I guess the second question would be, how is the set-up? Do you have enough inventory? It sounded like, in the quarter, you didn't really even have enough to kind of chase the business, so how do you feel about your inventory position overall in light of those things?

Joseph B. Parsons

Analyst

We -- Omar, we feel very good about our inventory position. As we've indicated to you before, it's really in a high-growth mode. It's difficult to -- for you to be able to project what our inventory is going to be. We are opening stores, opening shops, and the timing of those openings will change and drive kind of what our inventory needs are. And the other thing is, obviously, we're -- as we're growing replenishment programs, we're constantly reviewing those and adjusting those, and it's a normal-type thing. But at the end of the day, we are feeling very comfortable with our inventory position. We think that we will probably get back to where the inventory will be growing slightly higher than revenues, but we're in a very good position today. And you are correct, our inventories are indeed very clean.

John D. Idol

Analyst

Yes. And Omar, I wouldn't expect any significant increase in gross margin because, remember, even when we had higher inventories, our sell-throughs were so good. So it's not like we were taking higher markdowns to get rid of higher inventories, that's not our situation. So I think you can feel comfortable that, that will not be the trend. But that being said, as Joe indicated, we will definitely go back to where inventories should be growing faster than sales just because we're opening more stores. So the inventory has to be there between the shop-in-shops and the stores to be ready to fill them as they're opening.

Operator

Operator

And our final question comes from Dana Telsey with Telsey Advisory Group.

Dana Lauren Telsey - Telsey Advisory Group LLC

Analyst

Can you talk a little bit about what you're seeing in real estate in terms of average store size, how you're planning that going forward? And also pricing, do you see any changes in pricing this year whether on new products or what's happening with raw material cost per quarter?

John D. Idol

Analyst

Sure. I'll address the second one first. Pricing, we don't see any changes for us. Our pricing has remained pretty consistent over the past 5, 6 years. We did raise small leather goods prices over the past 2 years somewhat, nothing really significant. So again, we feel that our customer is responding to the value that we create for her, first with the design of the product, second with the quality and then thirdly the price-value relationship. Michael feels very strongly the consumers are smart today, that they shop the Internet, they have opportunity to compare our product versus our competitors' product. And not only do we have to win on design, but we've got the win on quality and price-value relationship. And that doesn't mean we're selling things for cheap, it just means people are smart today. And we like the fact that people leave our store and they feel great about, when they bought a $400 Michael Kors handbag, they look at it and they think it looks like a $1,000 handbag. Or when they walk out with a Michael Kors watch for $250, they think it looks like a $2,000 watch. And that's one of the real keys to our success, it's delivering that high-quality price-value relationship, along with the design integrity. In terms of shop size, I will tell you the following: Number one, we'll continue on our kind of average of 2,000- to 2,500-square-foot stores. The majority of the openings will be in that range in the U.S. We have indicated in the past that there are certain of our freestanding stores today of -- that need to be upsized. The productivity levels are very, very high in our stores. And we've said before, we have stores that are doing between $10 million and $15 million in 2,000 to 3,000 square feet, so clearly, those stores need to be upsized. There's not going to be many of them, but we are looking at upsizing a handful of stores more into the 5,000-square-foot range. And again, we will still be very, very productive upsizing into that. Believe it or not, not a lot of that space will go into actual more presentation of product. It will go into more stock space inside the stores just to be able to service the daily, and, in some cases, hourly needs of what are happening in these very, very high-productivity stores. Well, I'd like to thank everyone for joining us on today's call. And I look forward to speaking with you on future calls to update you on the success and the growth of the Michael Kors business. Thank you.

Operator

Operator

And that concludes today's conference. We thank you for your participation.