John D. Idol
Analyst · Barclays.
Sure. We were very pleased with the comp store increase. Again, high double-digit comp store growth -- I'm sorry, traffic, I apologize, traffic growth. And we were also very pleased with our conversion. Our conversions increased as well. Again, you hear us talk many times in the conference calls about our jet-set service. We believe that's one of our strengths in our business, not just domestically but globally. I'm sure many of you on this call have been into our stores. Our employees have excellent training. They're highly motivated, they really are brand ambassadors and quite frankly, they are able to consult on fashion with our customers, who really want to engage with us, I think, in a unique way in terms of building a wardrobe for themselves. So I think that's one of the reasons why we've continued to see that conversion rate go up. And the traffic is driven by increasing brand awareness and obviously, it's driven by great product that Michael and the design teams are really putting together and I think we're doing a great job of informing our customers that it's there. So and then tourists, it's a very, very big piece of our business globally. We obviously see it in the big markets in the United States being New York, Miami, certain parts of Los Angeles, San Francisco. And it's a growing part of the business in those markets. It's even more important in Europe, obviously, in the major cities, being London, Paris, Madrid, Barcelona, these are -- in the summer season with lots of people traveling from all over Europe and all over the world. I think we've told you before that one of the significant training factors that we have in our stores is the amount of languages that we typically speak when you enter certain of the market places. We have stores that where we're speaking over 12 languages in the individual building and that's important when people come into the building that they feel comfortable that the sales associate can really converse with them and help them engage in a transaction. So that continues to be a big focus for us. And then, of course, we're also handling tourists through the airports and the duty-free shopping areas globally. And you heard us talk about that in the call and we think that, that's a very important part of really having a customer get to know the Michael Kors brand as they see it in the best airports, the best streets around the world and, of course, through e-commerce as well.