Todd Vasos
Analyst · Deutsche Bank.
Yes, sure, Paul. Yes, we feel very good about our real estate program. It is one of Dollar General's core strengths, and we continue to execute at a very, very high level. As you indicated, we're very pleased with the results we saw in 2019, and it was just another year of adding on to great results, even from past years. We still see an opportunity to -- in the Continental United States to put a Dollar General in about 12,000 locations. And so there's still a lot of runway there. DG Fresh, honestly, opens up some runway for us as well because of being able to scale our cooler counts and associated product sales, including produce, so it opens it up. And we, with all the metrics that we follow on our new stores, continue to run at a very, very high rate on the top of what we see as far as a return of 20% to 22%. So again, very, very strong, and we see that 2020 should be the same. And we've come out of the shoot very strong in the early days here.
As it relates to the higher cooler count, this is, again, just a continuation of how we see coolers and the associated sales with that. As I've mentioned before, and I still truly believe, we're still somewhere in that fifth inning of a 9-inning ballgame on cooler counts and be able to really leverage that. And again, DG Fresh will be a big, big unlock as we continue to roll that out. These higher-capacity coolers can contain and will contain 25% more items and it holds, in totality, 44% more product. So the holding power is greater and reduces out of stocks, which increases sales. So again, we're very, very happy with our decisions to move to that, and I believe you'll start to see those benefits in 2020 and beyond. So again, very, very happy. The team has done a great job in executing and we see the same as we go into '20 here.