Earnings Labs

Dollar General Corporation (DG)

Q1 2020 Earnings Call· Thu, May 28, 2020

$115.90

-1.24%

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Transcript

Operator

Operator

Good morning. My name is Robert, and I will be your conference operator today. At this time, I'd like to welcome everyone to Dollar General First Quarter 2020 Earnings Conference Call. Today is Thursday, May 28, 2020. [Operator Instructions] This is call is being recorded. [Operator Instructions] Now I'd like to turn the conference over to Mr. Donny Lau, Vice President of Investor Relations and Corporate Strategy. Mr. Lau, you may begin.

Donny Lau

Analyst

Thank you, Robert, and good morning, everyone. On the call with me today are Todd Vasos, our CEO; Jeff Owen, our COO; and John Garratt, our CFO. Our earnings release issued today can be found on our website at investor.dollargeneral.com under News & Events. Let me caution you that today's comments include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, such as statements about our strategy, plans, initiatives, goals, financial guidance or beliefs about future matters including, but not limited to, beliefs about COVID-19's future impact on the economy, our business and our customer. Forward-looking statements can be identified because they are not limited to statements of historical fact or use words such as may, will, should, could, would, can, believe, anticipate, expect, assume, intend, outlook, estimate, guidance, plan, opportunity, long term, look to, committed to, continue, ahead, seek, likely, potential or go and similar expressions. These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. These factors include, but are not limited to, those identified in our earnings release issued this morning under risk factors in our 2019 Form 10-K filed on March 19, 2020, our Form 10-Q filed this morning and in the comments that are made on this call. You should not unduly rely on forward-looking statements which speak only as of today's call. Dollar General disclaims any obligation to update or revise any information discussed in this call unless required by law. At the end of our prepared remarks, we will open the call up for your questions. [Operator Instructions] Now it is my pleasure to turn the call over to Todd.

Todd Vasos

Analyst

Thank you, Donny, and welcome to everyone joining our call. These are certainly unprecedented times for us all, and our hearts go out to the communities and individuals affected by the COVID-19 crisis. On behalf of Dollar General, I want to express our deepest gratitude to those serving on the front lines and especially to our teammates for their dedicated and efforts in fulfilling our mission of serving others by providing affordable, convenient, and close-to-home access to essential items at a time when our customers need them most. I'm inspired by the phenomenal work our associates are doing and could not be more proud of how they've responded to the needs of our communities. In recognition of the essential work performed by our employees in April, the New York Stock Exchange recognized one of our store managers, Crystal Burroughs, during the #Gratitude campaign, where the exchange join millions of others in honoring the way people on the front lines have responded to the COVID-19 crisis. As one of America's essential retailers, we are committed to being part of the solution during these difficult times, and are continuing to support these efforts through our expansive network of more than 16,000 store locations currently located within 5 miles of more than 75% of the U.S. population. Our convenient small box format, providing for a quick in-and-out access and limited crowds, both of which are conducive to social distancing. Our broad assortment of everyday household essential items, our ongoing commitment to everyday low prices, our flexible supply chain, our growing digital capabilities and recent measures taking to further safeguard the well-being of both our team members and customers and of course, our talented and committed associates. For more than 80 years, Dollar General has served customers through a unique combination of value and…

John Garratt

Analyst

Thank you, Todd, and good morning, everyone. Before I begin, I'd like to echo Todd's gratitude to our employees and note that my thoughts are with those who've been impacted by this crisis. Now that Todd has taken you through a few highlights of the first quarter, let me take you through some of the financial details. Unless I specifically note otherwise, all comparisons are year-over-year and all references to EPS refer to diluted earnings per share. As Todd already discussed sales, I will start with gross profit, which was positively impacted in the quarter by a significant increase in sales, including the impact of COVID-19. As a percentage of net sales, gross profit was 30.7% in the first quarter, an increase of 49 basis points. The gross profit rate increase was primarily attributable to a reduction in markdowns as a percentage of net sales and higher initial markups on inventory purchases. These factors were partially offset by increased distribution costs, which were driven by increased volume and our decision to incur discretionary bonus expense. SG&A as a percentage of net sales was 20.5%, a decrease of 204 basis points. Although we incurred certain incremental costs related to COVID-19, these costs were more than offset by the significant increase in sales. Expenses that were lower as a percentage of net sales this quarter include: Occupancy costs, retail labor, utilities, depreciation and amortization and taxes and licenses. These items were partially offset by increased incentive compensation expense. Moving down the income statement. Operating profit for the first quarter increased 69.2% to $867 million compared to $512 million in the first quarter of 2019. As a percentage of net sales, operating profit was 10.3%, an increase of 253 basis points. We believe the impact of COVID-19 significantly benefited operating profit in Q1,…

Jeffery Owen

Analyst

Thank you, John. I'd like to start by also thanking our employees for their hard work and dedication as we navigate this difficult time. I want to take the few -- next few minutes to update you on our 4 operating priorities. Our first operating priority is driving profitable sales growth. The team did an outstanding job this quarter executing against a portfolio of growth initiatives despite the challenges surrounding COVID-19. Let me highlight some of our recent efforts. Starting with our cooler door expansion, which continues to be our most impactful merchandising initiative. During the quarter, we installed more than 15,000 cooler doors across our store base. In total, we expect to install approximately 55,000 cooler doors in 2020, the majority of which will be in our higher capacity coolers as we continue to build on our multiyear track record of growth in cooler doors and associated sales. Turning now to private brands, which continues to be a priority as we pursue opportunities to deliver even greater value for our customers, while also driving profitable sales growth. During the quarter, we made great progress with our rebranding and repositioning efforts, including the relaunch of our laundry brand under the Trueliving label. In addition, our Clover Valley redesign has begun rolling out, with over 250 items now available and more to come as we seek to drive greater category awareness and even higher customer adoption. Moving to our Better For You offering, which is especially important during a time when more food is being consumed at home. This offering is now available in approximately 6,000 stores, with plans to expand to nearly 7,000 stores by year-end. Finally, a quick update on our FedEx relationship. This service is currently available in approximately 4,800 locations, with plans to expand to over 8,500…

Todd Vasos

Analyst

Thank you, Jeff. As I've shared with you over the past several quarters, we're investing in and building momentum behind certain strategic initiatives to strengthen our competitive position and further support long-term sustainable growth. Importantly, as a result of our efforts and investments to date, we believe we are even better positioned to move quickly alongside our customers as we continue to meet their rapidly evolving needs, further accelerated by COVID-19. Let me take you through some of the most recent highlights, starting with our nonconsumable initiative, or NCI. As a reminder, NCI consists of a new and expanded product offering in key nonconsumable categories. The NCI offering was available in more than 3,200 stores at the end of the quarter, and we plan to expand the offering to a total of approximately 5,000 stores by the end of 2020. We're especially pleased with the strong sales and margin performance our NCI stores delivered in the quarter. We also continue to realize meaningful benefits from incorporating select NCI products and planograms throughout the broader store base, resulting in positive sales and margin contributions to all of our overall first quarter results. These results reinforce our belief that NCI will continue to be a meaningful sales and margin driver as we move forward, and gives us confidence in our rollout plans for 2020. Turning now to DG Fresh, which is a strategic, multiphase shift to self-distribution of frozen and refrigerated goods. As a reminder, the preliminary objective of DG Fresh is to reduce product cost on our frozen and refrigerated items by removing the markup paid to third-party distributors, thereby enhancing gross margin, and we continue to be very pleased with the product cost savings we are seeing. Another important goal of DG Fresh is to increase sales in these categories…

Operator

Operator

[Operator Instructions] Our first question comes from Michael Lasser with UBS.

Michael Lasser

Analyst

You mentioned that your confidence have moderated a bit in recent days. What has been the magnitude of the moderation? And has it been more so due to other stores reopening and shelter-in-place restrictions being lifted? Or because you're seeing a fading benefit of those stimulus dollars?

John Garratt

Analyst

Thank you, Michael. This is John. And providing a little more context here, we alluded to in the prepared comments that through Q1, through May 26, our same-store sales have increased by 22% during this time frame and had mentioned some intermittent moderation over recent days. Given the unprecedented environment and the spirit of transparency, I do think it's fair to give more color on the recent trends. What we've seen in some recent days is some days in the mid-teens, but we've seen it bounce back in recent days into the mid-20s. So things have been fluid, but sales are still very healthy and we believe we're very well positioned. We're seeing strength in both sides of the box on the consumables side and the nonconsumables. And I think an interesting stat we've seen floating around is just how much people have their stimulus money still deposited in the banks, which leads you to believe there's some tail to that. But we're still seeing strength in both sides of the business and believe with our unique combination of value and convenience, we're very well positioned.

Michael Lasser

Analyst

That's really helpful. My follow-up question is inevitably, and you mentioned that as part of these very healthy comp trends, you've experienced growth from new customers. Are you -- how can you size that contribution? Is it 1/3, 1/4, maybe 1/2 of the overall growth in comp from these new customers? But do you think these new customers will be sticky than what you've enjoyed in the past?

Todd Vasos

Analyst

Yes, Michael, it's Todd. Thank you. Yes, we have seen an increase in customers. And no surprise, right? When the going gets tough, we know that our customers need us more and we're there for them. But we also know from past recessionary times that -- and in times of these, that we have a customer that also starts to trade into Dollar General. We saw that in a very big way in Q1. We can validate that pretty easily through credit card data that we've seen, but also through, as you know, we do extensive quarterly customer interactions and reach-outs. And we know exactly where our customers stand as well as new customers. And I would tell you, those reach-outs to our customers have told us this quarter that not only did we trade in, we loved what we saw, and we plan to repeat shop, if they haven't already. So we're very, very bullish on that. And I think it's a real testament to the work the team has done on this box to make it the most relevant it's been in many, many years. And I would tell you that just like we probably saw in '08, '09, with new customers coming in, they're delighted to see all the changes that we've made. And just like that, I'm very bullish that we'll continue to hold on to those customers for the long term.

Operator

Operator

Our next question is from Matthew Boss with JPMorgan.

Matthew Boss

Analyst

Great. And congrats on a nice quarter, guys. Todd, maybe could you speak to the overall health of your core consumer today, the push and pull between rising unemployment and your ability to deliver value as we think about the 2008, 2009 playbook. I guess maybe larger, what's the economic sweet spot that you think for your model? And if you had to rank initiatives to take additional market share out of this crisis, what would they be?

Todd Vasos

Analyst

Yes, Michael. Thank you. The customer was feeling very good. I think it was a real testament. She was back to work leading into this crisis. So when you look at our strong comp in the month of February, which really had virtually no COVID-related retail in it, she was very, very -- in a very good shape, probably the best we've seen in many, many years. What that was a -- what that enabled her to be able to do was to stock up with confidence, and we saw that early on. She came in and really stocked up first, starting like with paper goods and moving into food. And then obviously, once stimulus started to rollout, we saw, obviously, like other retailers, a surge in our discretionary type categories. Right now, what I would tell you, because we do talk to her very frequently, as I mentioned earlier, she has a lot more trepidation, obviously, just because of what's going on. But I would tell you that she still has money in her pocket. It's evidenced by what she's doing. But I think a lot of that extra money right now is driven by stimulus, both the basic stimulus that was sent out starting middle of April. But also for perhaps any unemployment that may be needed for our core customer which, by the way, there's evidence to show maybe our core customer is not having to capitalize yet on that because they're most likely frontline workers like many of America's customers today out there. And so she's got a lot of money still in her pocket. But we're watching it very, very closely because that can turn, and we understand that, and we're watching it. But we also are watching when stimulus starts to taper off. And of course, with additional snap benefits that are out there, that's helping as well. So when you put it all together, we feel that we're very well positioned. The sweet spot, I would tell you, we do very good in good times and we do fabulous in bad times. But I would rather see our core consumer, they have money in her pocket and be able to spend equally on both our consumable and nonconsumable businesses. But we're very, very bullish on what post-COVID looks like because, again, I think we're very well positioned no matter what this economy does to both our core customer and to the customer overall.

Matthew Boss

Analyst

Great answer. Maybe, John, to follow up on the gross margin. What's the best way to think about markdowns, markups and distribution in the second quarter, in the back half as we think about the drivers behind your first quarter gross margin expansion? And any other accelerating tailwinds to consider as Fresh continues to ramp or opportunity on the freight side?

John Garratt

Analyst

Thanks, Matthew. I'll walk you through the puts and takes. I'll start by saying we're very pleased with the Q1 gross margin expansion of 49 basis points. One of the things we didn't call out as a driver was product mix, not a material impact on margin pressure. That really speaks to the surge we saw in nonconsumables, particularly as the stimulus payments came out. That, coupled with the mix within the mix, within consumables, we saw strength in categories like health and beauty, which has margin rates more akin to nonconsumables. So the combination of those helped balance out the mix pressure from the initial surge in consumables and made it really not a material impact for Q1. What we did see driving benefit in Q1 is what we have been seeing and calling out in recent quarters. One was lower markdowns as a percentage of net sales was the top one. The team remains very targeted on their promotional spending. And then the second one we called out was initial markups on inventory purchases, and that's really DG Fresh. We are seeing the substantial cost benefit we expected to see as we self-distribute frozen refrigerated goods and seeing a growing benefit from NCI as well. So while it's hard to get very specific around Q2 or the following quarters given the dynamics -- the near-term dynamics, what I would say is that we continue to see opportunities to continue increasing our margins over time with the growing benefit of initiatives like DG Fresh and NCI. And the other levers we have, the team continues to do a fabulous job with category management. Private brands, where we've seen elevated sales in recent quarters, and there's a big opportunity in foreign sourcing. Supply chain, you asked specifically around supply chain.…

Operator

Operator

Our next question comes from Simeon Gutman with Morgan Stanley.

Simeon Gutman

Analyst · Morgan Stanley.

A little bit of a follow-up to the last one. I mean there's a lot of dollars coming in right now to the business, and I want to ask about reinvestment rate. First, on gross margin. I know, John, you just mentioned you feel good about where pricing is. Can you talk about the price elasticity in general? And if you can measure it in this environment? And whether it makes sense to lean in? And then related to that, any COVID costs or ongoing wage issue -- wage costs that you're contemplating, bonuses or wages, as far as maybe soaking up some of the reinvestment dollars?

Todd Vasos

Analyst · Morgan Stanley.

Simeon, it's Todd. I'm going to go answer your first one and then kick it over to John for the second piece. But the first -- your first question, our pricing is as competitive as it's been in the time that I've been here -- in 11 years that I've been here. We are in very, very good shape against all classes of trade. And again, that's one of the cornerstones, as you know, of this model and what our consumers look for, very close second, the convenient pillar. But I would tell you that right now, we don't really need to -- we don't see a need to lean in any further on price because we're so well priced today against all classes' trade. Now we will continue to watch that if something changes. The other thing to keep in mind is that we've been very, very vigilant around price, especially during this time. What we don't want to do is to raise prices to our consumers in a time of need, especially in a pandemic. So we've been very, very cautious about that, only raising prices on a few items as you look at milk, eggs and a few that have just rapidly increased. Others that may have increased, we've actually held prices down some, so that we are able to service the customer the way she needs to be right now. And to your point, we're doing very well and making sure we're passing some of that on to our consumers as well.

John Garratt

Analyst · Morgan Stanley.

And on the investment side, first, we continue to make meaningful investment to advance our strategic initiatives as well as remodels and new stores as we're seeing great returns as expected from those, and that continues as planned and is on track. In addition, as we go forward, health and safety of our employees and customers is our top priority. And so we will continue to invest some there as needed, making sure there's plenty of masks, gloves, hand sanitizer, thorough cleaning protocols and of course, we just recently finished the installation of the plexiglass shield. So we'll do what's necessary and prudent to ensure their safety. Beyond those things, there's nothing material changes that I see right now.

Simeon Gutman

Analyst · Morgan Stanley.

Okay. And then the follow-up, can you remind us the percentage of stores that are in rural areas versus, I guess, nonrural? And how did -- I guess, the dispersion or range of performance is tracking? I think it was pretty wide at first. And if that's continuing or you're seeing normalization as states begin to reopen?

Todd Vasos

Analyst · Morgan Stanley.

Yes. Thank you for the question. Yes. We're at right around 75% rural, very small town-based. So again, we pride ourselves on serving that underserved customer out there. I would tell you that, that footprint really serves us well, especially during this time and our customer as well. Think about being close to home, we're within 5 miles of 75% of America. You think about that small box that we offer, that 7,200 to 7,400 square foot box, she can shop that with convenience and with confidence that there won't be crowds. And then lastly, we want to make sure that as we make sure that new customers come in that we show her the best that we've got, and that's exactly what we've done through this. She's seeing great products, and we've seen great comments from our current customers as well as our new customers. So we feel that we're well positioned. Obviously, we do very well both in our rural locations and our more metro settings. But again, rural being the major driver, I would tell you, has seen a little larger increase in sales overall. But again, I'm very proud of both sides of the equation, our rural and our city-type stores.

Operator

Operator

The next question is from Michael Montani with Evercore ISI.

Michael Montani

Analyst

Just wanted to ask if I could, for a little bit of additional color on the traffic versus ticket trend in the quarter. Sorry, if I had missed that. And then also on the geographic side, if there's anything you could call out in terms of different regions of the country and how those trends may have gone.

Todd Vasos

Analyst

Yes. Sure. This is Todd. I would tell you, we're very proud that both traffic and ticket were positive in the quarter. And I think that's a real testament, once again, to the power of the box that we have out there and the ability for the consumer to shop both sides of that. So again, very proud of seeing that. Obviously, the ticket side was the larger driver, but I would tell you, a very nice performance on the front side of that, too, on the traffic side. As far as geographics, throughout the quarter, there were some puts and takes every -- it changed depending on the severity of COVID outbreaks. So think about areas like the Northeast, think about areas like the Midwest, Michigan, Wisconsin, those type of areas. We saw big early surges, obviously in the Northeast. Things leveled out for a bit and then resurged again and it continues to be elevated. So there was some give and take. But I would tell you when all of the dust settled, all of the operating regions were very close together in their performance overall.

Michael Montani

Analyst

And just for the follow-up, if I could, was on multichannel. Just curious about the pickup efforts that you all have in place. If there's any incremental color there, maybe in terms of the pace that you might lean into it, as well as the mobile app.

Todd Vasos

Analyst

Yes. Again, we're just getting going on, on our buy-online, pickup-in-the-store efforts. But I would tell you, I'll give you a couple of nuggets that we have seen early on. One is, she's been very pleased with the transaction and her ability to get what she needs. The repeat was very, very heavy, meaning once she use it once, the repeat was very good on the other side. And again, very high scores, even on our repeat. We know that the customer, as we start to move post pandemic, and we all hope we get there sooner than later, that though retail is going to change a little bit. And I would tell you those that have a strong brick-and-mortar presence as Dollar General has, but also have a very good presence of the digital side to include buy online, pickup in the store, to include areas like self-checkout, where the customer can feel that if she doesn't want to interact or have contact with another person and/or the actual payment terminals, that she can feel very confident to check out in our stores. I would tell you that I'm so proud of the team and their efforts over the last couple of years because they have set us up for success during this time and will flourish as we go forward. So more to come as we aggressively roll out buy online, pick up in the store in the upcoming months and quarters ahead because we know that the customer is really looking for that option inside of a brick-and-mortar retailer.

Operator

Operator

Our next question is from Rupesh Parikh with Oppenheimer.

Rupesh Parikh

Analyst

And also congrats on a nice quarter. So I guess I wanted to start with store traffic. So it's very notable -- noticeable in your commentary just about the meaningful increase in store traffic, while many of your competitors actually had declining traffic during the quarter. Is there any more color you can provide in terms of what you think is driving that delta between you and some of your peers?

Todd Vasos

Analyst

Yes. When you look at it, again, it was pretty evenly based in the regions as you look out, and backward now, in hindsight. But I would tell you that our rural locations did outperform a little bit in that area. And I think that's a real testament, again, to the rural nature of our box and the ability for customers to stay close to home and shop with confidence in a small box that doesn't have a lot of customers at any given time. I also would tell you that I think once they got in for the first time, she repeated those purchases as she continued to restock her pantries throughout the quarter. So once she got in, I think she really liked what she saw. And I would tell you, I think we did some of the best, if not the best, in keeping in-stock on many of the core items. We got a lot of customer complaints in -- on not being in-stock on some items, but they were paled in comparison to the compliments that we got in saying things like, "We found stuff that we haven't found in other places in weeks and/or months." And that was great to hear. So I think just the combination of that strong box, and our rural location really helped propel those traffic numbers.

Rupesh Parikh

Analyst

Okay. Great. And then maybe just one follow-up question just on the supply chain out of stock. So your inventory was down, I think, more than 5% on a same-store basis. How long do you think -- or when do you think your supply chain will be back to where it needs to be in terms of getting the stores fully stocked?

Jeffery Owen

Analyst

Well, first of all -- this is Jeff. I'm extremely proud of the way the team responded to the in-stock challenges that all retailers faced. And our merchant team was involved very, very early with our suppliers in partnering with ways to get our fair share of product, but also thinking about creative ways to provide alternative pack sizes or substitute items for our stores. And then also, we were able to stand up even new SKUs during this period of time. So merchant team did an outstanding job and then the supply chain, obviously, you can't do that without the supply chain. So they were able to flex up to our demand. And then also, they're able to deliver the product to our stores on time. And then finally, as Todd mentioned as well, Fast Track earlier is -- was one of our initiatives that really paid off during this because the stores were able to get the product on the shelf. As I think out and when it will end, a lot of that depends on the customer. And it also depends on the way the economy in terms of the shelter in place. So as you know, many of the nation is opened up for business now, so we'll have to wait and see. But I can tell you this, our supply chain is ready to deliver the product to the stores when it's available, and our store teams are ready to get it on the shelf. So we'll be in a great position for the customer once the products are available.

Operator

Operator

Our next question is from Karen Short with Barclays.

Karen Short

Analyst

I wanted to actually go back to a couple of comments you made in terms of the Fresh. You talked about a meaningful increase in Fresh at the stores that you've rolled the Fresh out to. So wondering if you could elaborate a little bit on that. My second question is just on the DG Pickup. I don't know if there's any color you can provide on what the average ticket looks like. And then I had one other follow-up.

Todd Vasos

Analyst

Sure, Karen. Yes, on DG Fresh, I would tell you that we saw a meaningful difference in our in-stock levels, but also, of course, our sales numbers in the stores that we self-distributed. That's exactly what we're going to see for the long-term here. But it was even more amplified, obviously, during COVID-19 and -- when customers were out and still out looking to fill their pantries or refrigerators and freezers with goods instead of going out to eat. And so I believe that it's reacting exactly what we -- how we thought it would. But it was great to see it actually in person and an action as we -- as our customers needed it the most. So I would say that it gives us even greater confidence that as we continue to move over the next upcoming quarters and years ahead, that this is really going to pay a big dividend for us.

Karen Short

Analyst

Okay. And then in terms of the average ticket with Pickup, is there any meaningful delta or anything to point to that? I know it's still early stage.

Todd Vasos

Analyst

Yes. It is still early stage, but I would tell you that the average basket is not dissimilar to what we would normally see inside of a store, which we thought, right? So 5 to 6 items could be 7 or 8, but let's call it, 5 to 8 in total, but closer to that 6 range, with the basket size being a little larger from a dollar amount, but not meaningful. And again, it's doing exactly what we thought it would do. I don't believe our core customer is going to change her shopping behavior over the long term. I still fully believe that when she comes in, she comes in often and buys 5 to 8 items with a ring of about $12 to $13 basket sizes. And we believe that buy online, pickup in the store will be no different.

Karen Short

Analyst

Okay. And then SNAP recently increased pretty meaningfully, and I think it was about a 40% increase in monthly SNAP benefits. I guess the question is, how sustainable -- well, first of all, did you see that impact in terms of May on sales? And how sustainable do you think that will be in terms of the benefit to the comp? Because obviously, this is similar to an '08, '09 increase in terms of percentage.

John Garratt

Analyst

Karen, this is John. We have seen a benefit from that. As you know, recent legislation has let states make it easier for families to continue participating, has provided emergency supplemental benefits. I think it's up to 2 months as it stands now. And then also, in lieu of the National School Lunch Program, is providing $20.58 -- $20.50 per week per dependent. So the combination of those is helping our customer, and we are seeing enhanced purchasing power and increased EBT sales. So how long that persists, it depends on how long these benefits persist. But what I would tell you is, we have been growing our share with these customers over time as we serve them well, growing EBT share. And we're focused on controlling what we can control, and that's taking care of them, and we'll see how it plays out in terms of the duration of the legislation. But we are seeing the benefit.

Operator

Operator

Our last question comes from Chandni Luthra with Goldman Sachs.

Chandni Luthra

Analyst

Great quarter. Just wondering as we go forward, do you see potential to be more aggressive in certain initiatives like private label and DG Fresh in this challenged environment? Is there opportunity to do more produce in those stores? You mentioned meaningful investments in your initiatives. Just want to clarify, is this an acceleration in your investments versus when you last spoke about them during 4Q? And is there an opportunity to double down on some of these initiatives in this challenged backdrop?

Todd Vasos

Analyst

Thank you. That's a great question. The numbers that John alluded to, they weren't a very big acceleration, but I would tell you, the one area that we're -- we have accelerated our thinking, as well as our expenditure has been around buy online, pick up in the store. We thought it would be a more gradual rollout. But again, seeing what we have seen now through COVID-19 and what our customers are telling us about wanting an option, if she wants to take advantage of it in that contactless world, I would tell you that buy online, pickup in the store has accelerated and our spending against it as well as the rollout into our stores will be vastly different than what we had thought. And our hope would be we would roll out the majority of the chain by the end of this year as we roll forward. As you look at the other area that we would anticipate, maybe expanding a little bit faster will be our self-checkout. It would be our goal eventually to help self-checkout in virtually all of our stores. It was going to be a few year rollout. We believe we can accelerate that some as we continue to move forward in 2020, but also accelerate it in '21, for sure, as again, the consumer is looking for more of a contactless experience in some cases. So those are just a couple, but we're taking a look at DG Fresh as well. We have a very aggressive plan there, as you already know. But the produce side is a great question, and we continue to evaluate our stores to put produce in. And that very well could be an expansion as we move through later this year and into '21 as well.

Operator

Operator

This concludes today's conference. You may disconnect your lines at this time, and we thank you for your participation.