David Rosenblatt
Management
Yeah. So on the demand side, I wouldn't call it resistance, but I mean auctions don't really work as well with trade - with the interior designer business model. They operate on schedules and almost definitionally, of course, auctions don't really correspond to customer buyer schedules. So that's the customer segment for which it isn't a perfect bit. On the consumer side, obviously, and some level it appeals to everyone, particularly people who are focused on value. So we do see, occasionally, for example, designers who appreciate value or because they appreciate value buy, but usually, they're buying for their own account rather than for their client accounts. I think on the demand side, the biggest obstacle is really awareness. I mean, we've been in business for almost 20 years in one form or another without options. And now all of a sudden we've had them for 8 months. So kind of growing awareness among both our existing buyers that we have this format and understanding how it works, as well as, marketing to people who love auctions, interactive auctions buyers, but because we haven't had auctions haven't been for zip customers is, I think, the second challenge. On the supply side, again, I would say - I wouldn't really call anything in obstacle, I mean sellers have adopted auctions. And actually, we saw a very substantial acceleration in supply growth in Q2 versus Q1 from our sellers. And I think the biggest challenge is really the learning curve of helping our sellers understand how to price for auctions versus the marketplace. Part of the reason why auctions are so compelling, is that in the - whereas in the marketplace, pricing - sellers price typically at a slight premium to where they anticipate the market clearing price end up or given you know, because we support negotiations. In auctions, it works the other way, right? You want to generate a competitive dynamic by starting with a lower price. So that's somewhat counterintuitive you know, pricing strategy for our sellers and very different than the way they price on 1stdibs for a long time now. So a lot of our effort is focused on teaching them kind of how to price to maximize the value and the impact of auctions.