David Rosenblatt
Management
Yes. I mean, listen, overall, as we look at the funnel, as we've said in past quarters, and it remains the case, most parts of the funnel are very healthy. So, traffic growth is very strong, as strong as it's ever been. Conversion has held up both for trade buyers and for returning buyers. Engagement is very healthy as measured by things like registrations and favoring and so on. We have a kind of single biggest driver of our GMV weakness, which has been new buyer conversion, right? New buyer conversion is a function of a couple of things. Certainly, the macros don't help. But we've also seen a significant shift in traffic in favor of our lowest converting channel, mobile web. And so we're doing a lot in that regard. We've got lots of operational projects that are intended to improve that. Things like, for example, adding new payment methods. We added Klarna, adding the number of items on search results pages when people get to 1stdibs from Google, from SEO. And of course, our primary strategic initiatives, auctions, international supply growth are all pointed at conversion. I would say, to add to that, there was another kind of interesting dynamic that we saw for the first time in a couple of quarters, this past one, which was -- which had to do with the relationship between AOV and order volume. So, what we had seen for the seven quarters leading up to the third quarter was increases in the year-over-year growth rate of AOV. That changed beginning in July. For each month, since July through October, we've seen declines in AOV, pretty significant declines. We think that's attributable to a couple of factors. One, again, clearly is the kind of macroeconomic. And for example, the kind of product range that we've seen the highest growth in orders has been the sub-$1,000 price range. And then second is the increasing share of total orders that is auctions. Auctions by design has a lower price point. Conversely -- and probably not unrelated, beginning at the same time, we've seen sequential improvements each month in year-over-year order growth. To the extent that in October, order growth was actually positive on a year-over-year basis. So, again, those two things are likely related, but it's encouraging to us because that order -- the sort of resilience of the order number suggests that, again, this platform retains its relevance might even possibly be growing share in the face of a weak overall e-comm market and ultimately expands our TAM. So, while in the near-term, it has a negative effect on GMV, in the long run by expanding our market, it could be very helpful. The last thing I would say on that is -- that is not coming at the expense of our strength in the super high AOV luxury pricing segment. In September, as an example, we had our all-time record high month in terms of the number of orders over $100,000.