Earnings Labs

1stdibs.Com, Inc. (DIBS)

Q4 2022 Earnings Call· Wed, Mar 1, 2023

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Transcript

Operator

Operator

Good day, and thank you for standing by, and welcome to the 1stdibs.Com, Inc. Fourth Quarter 2022 Earnings Conference Call. Also be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker, Kevin LaBuz, Head of Investor Relations and Corporate Development. Please go ahead.

Kevin LaBuz

Management

Good morning, and welcome to 1stDibs earnings call for the quarter and year ended December 31, 2022. I'm Kevin LaBuz, Head of Investor Relations and Corporate Development. Joining me today are Chief Executive Officer, David Rosenblatt; and Chief Financial Officer, Tom Etergino. David will provide an update on our business, including our strategy and growth opportunities, and Tom will review our fourth quarter financial results and first quarter outlook. This call will be available via webcast on our Investor Relations website at investors.1stdibs.com. Before we begin, please keep in mind that our remarks include forward-looking statements, including, but not limited to, statements regarding guidance and future financial performance, market demand, growth prospects, business plans, strategic initiatives, evaluation of alternatives, business and economic trends dynamics, including e-commerce growth rates and our potential responses to them, international opportunities and competitive position. Our actual results may differ materially from those expressed or implied in these forward-looking statements as a result of risks and uncertainties, including those described in our SEC filings. Any forward-looking statements that we make on this call are based on our beliefs and assumptions as of today, and we disclaim any obligation to update them, except to the extent required by law. Additionally, during the call, we'll present GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release, which you can find on our Investor Relations website, along with the replay of this call. Lastly, please note that all growth comparisons are on a year-over-year basis, unless otherwise noted. I'll now turn the call over to our CEO, David Rosenblatt. David?

David Rosenblatt

Management

Thanks, Kevin. Good morning, and thank you for joining us today. Although 2022 was challenging, it was also a year of foundational progress. It began with pandemic-related e-commerce tailwinds and record high GMV in the first quarter. Since then, these tailwinds have become headwinds as consumer behavior shifted from online to offline and spending shifted from goods to services. Additionally, macro factors like inflation and a slowing housing market, as well as industry-specific issues like IDFA created a more challenging operating environment. Nevertheless, we ended the year with strong registration growth, healthy traffic growth in spite of lower paid marketing spend, record high supply acquisition and near record low seller churn. In contrast, AOV and conversion, particularly for new buyers remain headwinds to GMV growth. Like 2022, we expect 2023 to be a challenging year. However, all cycles eventually reverse. Our goal is to be leaner and have more growth drivers when demand rebounds. You can't control the hand your dealt. What you can do, must do, is make the most of the hand you've got. As conditions change, we demonstrated our ability and willingness to cut costs and reallocate capital. For example, over the year, we reduced headcount by 15%, cut the number of open rolls down to a handful of essential positions and increased efficiency thresholds for performance marketing. Additionally, we sold Design Manager for $14.8 million, streamlining our business and strengthening our balance sheet. Furthermore, when we realize that our NFT platform was not performing to expectations due to the crypto downturn, we discontinued the business and reallocated headcount to areas with the potential for higher returns. In contrast, we continue to selectively invest in areas gaining traction, like auctions and international expansion. Our goal is to stem GMV declines and reaccelerate GMV growth. The path forward…

Thomas Etergino

Management

Thanks, David. We delivered fourth quarter GMV revenue and adjusted EBITDA margins at or above the high end of our guidance. Adjusted EBITDA margins improved sequentially for the consecutive second quarter, helped by cost reductions in the second half of the year. GMV was $103.9 million, down 11%. Similar to the first 3 quarters of the year, traffic growth remained strong, while conversion remains a headwind, particularly for new buyers. Both trade and consumer GMV declined. Consistent with recent quarters, trade growth outpaced consumer. On a sequential basis, consumer GMV increased while trade GMV fell. While all verticals decreased, jewelry showed the best relative performance with lower AOV offsetting 6% order growth. The jewelry vertical accounted for 25% of GMV, a record, up from 22% a year ago. Similar to recent quarters, vintage and antique furniture accounted for under 50% of GMV and roughly 60% of our first time orders came from other categories, jewelry, new and custom furniture, art and fashion. Average order value declined in the fourth quarter. As David mentioned, two dynamics are driving this change. First, we're seeing a higher mix of orders under $1,000. These orders accounted for 47% of the total in the fourth quarter, up from 44% sequentially and 43% a year ago. Second, this shift is impacted by the growth of auctions, which have a lower AOV, but this trend holds true even when excluding auctions. Our median order value, which is insulated from fluctuations in high-value orders has declined on a monthly sequential basis since June. We believe this reflects a more cautious consumer amid macroeconomic uncertainty. While average order value and median order value declined, order growth rates improved modestly relative to the third quarter. We ended the quarter with approximately 67,600 active buyers, down 7% year-over-year and 1% sequentially.…

Operator

Operator

Thank you. One moment for our first question, and it comes from the line of Curtis Nagle with Bank of America. Please go ahead.

Curtis Nagle

Analyst

Thanks very much for taking the question and good morning. I guess the first one, just -- I guess, good to hear that the registration data going in the right direction. I guess, one, what's driving or driving the incremental interest? Maybe assuming part of it at least is international and auctions. And then I guess just without being too obvious, what needs to happen to get that conversion up? Is it continued supply? Is it the macro? What are the pieces there? And then I have a follow-up after that.

David Rosenblatt

Management

Sure. So this is David. On traffic, the primary driver of our traffic growth is SEO organic traffic. We put a real effort into it starting a couple of years ago and that it's began to pay off about 1 year, 1.5 years ago and continues to do so. On the flip side, the large majority of that traffic growth has been on mobile web. Mobile web for us, like many digital companies is the lowest converting of our channels, and so that's reflected in the declining conversion number. On conversion, just to kind of click one level deeper on that. The weakness is really concentrated on new buyer conversion. Returning buyer conversion remains resilient. And so like I said, it's mostly on new buyer, driven primarily by this channel shift, and I think also, importantly, the macros. In terms of what we're doing and what we need to do, the large majority of our resources are focused on, in one way or another on improving conversion. It really falls into two buckets. There are a whole slew of kind of incremental improvements we're making to the core product, things like enhanced personalization, on search results, we're using collaborative filtering to do more personalization. We're focused on lowering both the actual and the received prices of items, which is, I think, especially important in this environment. And then, of course, our strategic areas of focus, primarily auctions and international are also squarely focused on conversion. And so while conversion has been negative and declined each of the last 4 quarters or so, we have seen an improvement in the so-called second derivative over the last couple of quarters. And so we're encouraged. But that said, ultimately, we think the macros are probably the most important factor along with that shift in the sources of traffic.

Curtis Nagle

Analyst

Okay. That makes sense. And then just going quickly on the gross margin. So your shipping now is not a headwind, and that seems to be helping rates. Anything else that's impacting in terms of mix or just any other factors that we should think about for gross margin for '23?

Thomas Etergino

Management

Yes, this is Tom. I'll take that. So year-over-year, we saw an increase actually in gross margins, driven primarily by the lapping of our elevated shipping-related expenses from last year. So our gross margins actually improved year-over-year, but it was largely due to that. It was also impacted favorably by our September headcount reductions. So that's why you're seeing a positive year-over-year trends on gross margins.

Curtis Nagle

Analyst

Okay. Currently, fair for '23? Or how should we think about that?

Thomas Etergino

Management

So we're not going to give guidance on margins or on full year guidance. But what I can say is that the view is -- we're seeing a positive impact right now on EBITDA margins from the past two quarters the steps that we've taken to align our costs to demand. And we expect - what you're seeing in Q1, which I will speak to directly is that the declines in revenue are what's really going to be driving much of the sequential decline quarter-over-quarter on our EBITDA margins. Secondarily, there are some - we will continue to see the positive impact of our cost savings reductions that we undertook in Q3 and Q4, in particular, but some of that will be offset by higher employee-related costs that we will see in Q1 and beyond. So things like health care costs have gone up, annual merit increases, and like professional fees have increased to somewhat offset some of those cost savings that we enjoyed after Q3 and Q4's actions.

Curtis Nagle

Analyst

Okay. Thanks very much.

Operator

Operator

Thank you. And one moment for our next question, please. And it comes from the line of Trevor Young with Barclays. Please proceed.

Trevor Young

Analyst

Great. Thanks. First one for David. We're hearing a lot these days around AI, just kind of across our coverage universe. Any thoughts on whether there are opportunities in that field for DIBS? Is it something that you're looking into, already working on it? I know you mentioned some of the efforts on the pricing front which may have some advanced modeling in there with historical sales data and that sort of thing. And then second one on the strategic review with Allen & Co, realized the absence of any commentary may mean there's no updates to share. But I'm just wondering if a potential or perhaps even a likely outcome of that would be just to kind of stay the current course rather than potential buy-side or sell-side transactions or even cash going back to shareholders.

David Rosenblatt

Management

Yes. In terms of AI, so that is something that we think about consciously. And I think there are a couple of potential areas of application. One is to improve conversion via kind of the application of AI to basically some of the stuff I talked about earlier, search results and the related, putting the right product in front of the right buyer. And that is something that is an active work stream. And then there are other interesting areas as well potentially in the area of fraud and compliance with our terms of service among both buyers and sellers is another area where we're looking at applying AI. And then in terms of your second question, the Allen & Company process. As you know, until there's something to announce, we can't talk about it at all, but what I can confirm is that it's an active process. And as soon we have something - if we have something to announce, we will. And in the meantime, we're looking at all options, including uses of capital and strategic changes to the business. And the sort of driver of that, of course, is what we believe to be the disconnect between our current market value and the asset value of the company.

Trevor Young

Analyst

Great. Thanks, David.

Operator

Operator

Thank you. One moment for your next question, please. And it comes from the like of Mark Mahaney with Evercore ISI. Please proceed.

Mark Mahaney

Analyst

Okay. Thanks. I just want to ask about auctions. And David, I just want to ask about from a customer perspective, what kind of traction you're seeing? What's the level of interest is both from sellers on the platform and from buyers? And does it look like the appetite is growing for? Where are the obvious wins where there's just dramatic interest in it, they're just waiting for you? Or where are the, of course, places where you're having to push the product out and sellers or buyers are somewhat reluctant to embrace it? Just talk about just from a customer perspective what the interest level is and how it's changed in auctions. Thank you.

David Rosenblatt

Management

So just as a reminder, the primary strategic goal of auctions on the demand side, in particular, is to increase new buyer conversion rates. Again, as I mentioned in the script and the answer to the first question, returning buyer conversion rates have been relatively healthy and resilient. New buyer conversion rates have been very soft. The primary reason for softness in new buyer conversion rates has to do with some version of price for the most part. In auctions, of course, are the most efficient vehicle for addressing that. What we saw in the fourth quarter, we did see softness in terms of overall GMV growth. That said, in terms of consumer behavior, what you asked about, Mark, what we saw actually was somewhat parallel to the marketplace as a whole in the sense that top of funnel metrics were strong. Engagement metrics, like the number of bidders and the number of bids grew double digits sequentially Q4 over Q3. And it is delivering on the strategic goal. So again, we see activation rates of new buyers 2 times to 3 times higher than those of the marketplace. And importantly, what we've seen is the consumers that are activated through auctions are roughly 35% more likely to make a repeat purchase versus consumers who activate through the marketplace. I think the - again, as we said for a couple of quarters, the biggest opportunity is to unlock growth are: one, awareness on the demand side. We've been in the business for 20-plus years, or we were in the business for 20-plus years without having an auction platform. So it takes a lot to undo that. And then secondly, on the supply side it's getting sellers to and kind of educating them to price effectively for auctions. And I would say on that, there's an embrace and a willingness to support the auction format itself. So just getting sellers to list items in auction has not been a particular challenge due in part to the efforts of the folks we have on our team who manage those relationships. What I think, again, we need to do a better job on is educating our sellers to price as effectively as possible. And again, the reason for that is, in auctions, as we all know, the - you start low on the theory that the price will go up. The way our non-auction marketplace works is the opposite. Sellers tend to start high because the large majority of confirmed orders are negotiated. So they price expecting that to come down, which is the opposite of the behavior that's required for a healthy auction marketplace. So it's a work in progress and - but that is our primary goal.

Mark Mahaney

Analyst

Thank you, David.

Operator

Operator

Thank you. And one moment for our next question, please. And it comes on the line of Nick Jones with JMP Securities. Please proceed.

Nick Jones

Analyst

Great. Thanks for taking the questions. I guess just kind of going back to AOV levels that are, I guess, coming down and that brought a number of people on the demand side who may be engaged with the platform. And what level do you guys see AOV shaking out over time? And should that be kind of in perpetual pressure from here as we think about our models?

David Rosenblatt

Management

What we're seeing - first of all, we have seen a worsening of AOV each of the last 4 quarters. And interestingly, if you look at our performance in Q4, order volume was down 5% year-over-year. So the balance was AOV, which gives you kind of a directional sense of the impact on our GMV performance. And again, we've seen that trend continue to soften. On the other hand, we've actually seen the number of orders at the very high end, over $100,000 or rather the GMV from orders over $100,000 increasing. So that grew 10% in the quarter. So we are seeing this barbell effect Overall, the percentage of orders in the marketplace that are $1,000 and below increased from, I think it was 44% to 47% in the fourth quarter. So again, that sort of gives you a sense of the dynamic in the business. Where does it bottom out? I don't know. I mean, I think the - what I can tell you, though, is that declining AOV from our point of view is not a bad thing for the reason you said. Market size is somewhat inversely proportionate to AOV. And if we can bring AOV down without compromising on the quality of the products that we're selling, then that long run should be a good thing. But where - how exactly those two dynamics play out relative to each other over the next several quarters is hard to tell other than to say that we expect a continuation of the current situation, which is a decline in AOV.

Nick Jones

Analyst

Got it. And then on just kind of localization in some of the international markets, it sounds like there's some great engagement trends. I mean, kind of to your efforts there to localize potentially kind of outweigh macro pressures in the given geographies. Is that the right way to kind of think about it near to medium term? Thanks.

David Rosenblatt

Management

Yes, exactly. We're really happy actually with our efforts in international. Just as an example, in the fourth quarter, organic traffic was up over 200% in both France and Germany and GMV from French and German domains increased over 60% year-over-year. So clearly, to your point, kind of outweighing the macros in the rest of the business. So we're really happy with that, and we want to continue to put more wood behind it. I think sort of in the interest of managing our capital responsibly because launching new markets, and in particular, putting they paid behind those markets is capital or can be capital intensive. Our primary focus is on kind of finishing out the playbook for new market launches in France and Germany and then expanding that in the later part of this year to other markets. We are also currently localizing seller tools in Italy specifically because Italy is a great source of supply. Italian sellers, for the most part don't have the fluency with English that non-Italian European sellers have. And so we hope that, that will unlock more supply. But to the original question in terms of demand, we're happy with where we are. The goal is to finish out that playbook and then yes, over time, expand into new markets.

Nick Jones

Analyst

Great. Thanks for taking the questions.

Operator

Operator

Thank you. One moment for our next question, please. And it comes from the line of Ralph Schackartv with William Blair. Please proceed.

Ralph Schackartv

Analyst

Good morning. Thanks for taking the questions. Two, if I could, please. Just on sellers, I think you've been growing about 50%, listings growth around 19%. You obviously want to make sure that they're coming on board and having successful experience. Given the sort of tough macro, how do you balance adding supply growth with the macro headwinds to make sure that they are having a successful onboarding experience? And then just as a follow-up on OpEx, you obviously made some good strides in OpEx savings in 2022. But if the macro persists as we sit here today and going forward, maybe talk about your willingness or your levers to perhaps find further OpEx savings? Thank you.

David Rosenblatt

Management

Sure. So I'll take the first question and then turn it over to Tom for the second one. There's another statistic by the way, just to add to the two that you mentioned on supply growth that we're pleased with, which is our retention rate, which was at an all-time high in the fourth quarter as well. And I think that really does speak to your question. Look, in general, relative to other marketplaces, we have a kind of lower velocity and lower sell-through rate, right? This is a long sales cycle market. So sellers don't join with the expectation that they're going to sell a lot immediately. It's really a process of adding supply. And what we've seen over the many years we've been in this business is that the more supply that's added by sellers, the more they sell. So our primary focus right now, especially with sellers who joined under our pricing test is to encourage them to sell - to list more. The - currently, to date, they have not listed at the same rate as our pre-existing sellers. However, we're making a lot of concentrated efforts in that area, and we have seen improvements over the last couple of months. So we need to continue to do that. And if we're able to do that, the sellers will sell more.

Thomas Etergino

Management

On the OpEx side, this is Tom. So as you mentioned, in 2022, we did take a lot of actions in rightsizing our cost structure for demand. We reduced the number of open roles. We limited our hiring to critical positions. We increased our efficiency targets on our performance marketing spend. And we also had the difficult decision of reducing headcount in Q3. And we are starting to see the impact of that in our results in Q4, as you can see. To your point, right now, we continue to be committed to kind of rationalizing our cost base to demand. And we're going to continue to take actions if the demand does not rebound. But as I sit here today, we're comfortable with our 2023 plan. If we veer off of that plan, we will take corrective actions.

Ralph Schackartv

Analyst

Okay, great. Thank you.

Operator

Operator

Thank you. And with that, ladies and gentlemen, I will conclude the Q&A session and today's conference. Thank you all for participating, and you may now disconnect. Good day.+