Stuart Huizinga
Analyst · George Sutton of Craig-Hallum
Thanks, Gary, and good afternoon, everyone. We're very pleased with our first quarter 2012 financial results, which demonstrate meaningful progress in our new Medicare business and continuing stabilization in our core individual and family plan business.
Based on the first quarter performance, we are raising our revenue guidance for the year. We also continue to forecast revenue and earnings per share growth for the full year 2012 as implied by the mid-point of our guidance ranges. I'll provide more information on our annual guidance in just a few moments, but first, let me review our financial results for the quarter.
Starting at the top line, our first quarter 2012 revenue was $37.1 million, a 1% decline as compared to the first quarter a year ago. Underneath that, commission revenue in our individual and family plan business declined by more than $3 million year-over-year, driven by the impact of commission rate reductions that we experienced beginning in January of 2011 and which has been phasing into our results since that point. As a reminder, this reduction was related to the Medical Loss Ratio requirement of the Affordable Care Act.
At the same time, our Medicare commission revenue grew by $3.5 million compared to Q1 2011, allowing us to more than offset the impact of lower IFP commissions. Our total commission revenue for the quarter was $31.5 million, an increase of 2% compared to the first quarter of 2011. Please note that we expect to see a further decline in IFP commission revenue throughout 2012 and then expect to resume revenue growth in our individual business in 2013. So starting in 2013, we expect to -- that both our Medicare and IFP businesses will drive revenue growth for the company. Other revenue, which includes sponsorship, eCommerce On-Demand, Government Systems and Medicare lead revenue was $5.6 million. This represented a 17% decline compared to the first quarter a year ago. The decline was driven primarily by lower Government Systems revenues.
In the first quarter of 2011, we booked over $2 million in revenues related to our work on the healthcare.gov project compared to a nominal amount booked under this contract in Q1 of 2012. Other revenue in the first quarter was also impacted by lower Medicare lead revenues as we transitioned more of our Medicare business to a commission-based, direct fulfillment model. Other revenue, combined with Medicare commission revenue, contributed approximately 26% of total revenue for the quarter compared to approximately 19% in Q1 2011, reflecting continued diversification of our business. Our individual and family major medical plan submitted application volume declined 3% compared to the first quarter of 2011.
As Gary mentioned, during the quarter, we continued to divert some of our marketing spend from the individual and family plan business to our Medicare business, impacting our IFP application activity. For the full year 2012, we continue to expect flat to low single-digit growth in IFP submitted applications compared to 2011. IFP-approved members were down 1% from Q1 2011, however, total approved members for all products were up 7% for the same period.
Our total estimated membership at the end of the quarter was approximately 848,600 members, which represents 6% growth over estimated membership reported at the end of the first quarter of 2011. The number of revenue-generating individual and family plan members declined 1%, while the number of other members increased 50%, our highest growth rate since we started reporting this metric. The increase in our Medicare customer base over the past 12 months was an important driver behind the strong annual growth in our non-IFP membership.
Now I would like to review our operating expenses for the quarter. Excluding stock-based compensation and the amortization of acquired intangibles, our non-GAAP operating expenses increased as a percentage of revenue relative to the comparable period a year ago but declined in absolute terms. The increase in our operating expenses as a percentage of revenue was driven by our investment in Medicare as we continue to scale this new business. Compared to 2011, we are generating and fulfilling more demand for Medicare plans outside of the Medicare Annual Enrollment Period, resulting in higher spend in the marketing and advertising and customer care and enrollment areas related to Medicare.
Medicare margins are also being impacted by our decisions the transition to a direct fulfillment model faster than originally planned. As Gary mentioned, in Q1 2012, we fulfilled in-house as a broker more than 80% of demand that we generated, up from approximately 30% in the first quarter a year ago.
The lifetime commission revenue and margin dollars that we project to generate by acting as a broker to a Medicare-eligible individual, are meaningfully higher compared to what we earned by referring the individual to one of our partners and generating lead revenue. At the same time, commissions that we earn for enrolling a member are spread over the life of this member, so the margin that we earn in the first year is lower compared to a lead referral model where we get paid a onetime upfront fee. The direct fulfillment model also requires that we expand the number of customer care representatives on staff.
First quarter 2012 non-GAAP customer care and enrollment expense, which excludes stock-based compensation expense, was 16% of revenue, up from 14% in the first quarter a year ago due to the increase in our Medicare sales representatives. First quarter 2012 non-GAAP marketing and advertising expense, which excludes stock-based compensation expense, was 34% of revenue, the same percentage as in Q1 2011, and a sequential decline compared to 42% in Q4 2011. In general, our Medicare-related marketing expense is expected to peak in the fourth quarter each year due to the timing of the Medicare Annual Enrollment Period when we process the majority of enrollments.
In the individual business, we continue to reduce our marketing spend, both on an aggregate and a per unit basis, relative to 2011. Our cost of acquisition measured as our total marketing and advertising expense, excluding Medicare costs, per individual on IFP-submitted applications, declined to its lowest level in 4 years. This represents a 7% decline from the first quarter a year ago.
I'd like to note that despite an incremental investment in variable marketing and advertising and customer care and enrollment costs for Medicare of roughly $2.5 million in the first quarter of 2012 compared to Q1 2011, our total non-GAAP operating expenses actually declined year-over-year due to our cost reduction initiatives in the individual and family business.
First quarter non-GAAP operating income, excluding stock-based compensation and the amortization of acquired intangibles, was 16% of revenue or $6 million, down from 17% of revenue or $6.3 million in the first quarter a year ago. EBITDA for the first quarter of 2012 was $6.6 million, as compared to EBITDA of $6.9 million in the first quarter of 2011. First quarter 2012 GAAP earnings per share were $0.10, up from $0.09 in Q1 of 2011. First quarter non-GAAP EPS, which excludes the impact of the amortization of acquired intangibles, stock-based compensation, and related income tax benefit was $0.17.
During the quarter, we continued to generate healthy cash flow. Our cash flow from operations was $5.1 million as compared to $6.8 million in the first quarter of 2011. Capital expenditures for the first quarter were approximately $200,000. As of March 31, 2012, our cash and marketable securities balance was $116.2 million with no debt. During Q1, we repurchased $8.4 million worth of our stock, completing our latest stock repurchase program totaling $30 million. Our average share price under the program was $13.78.
Now I'd like to comment on our guidance for the full year 2012. Based on information currently available, we are increasing our revenue guidance range and leaving unchanged our guidance for EBITDA, non-GAAP diluted EPS and stock-based compensation expense as compared to ranges provided on our last earnings call.
Our updated guidance for 2012 is as follows: We are now forecasting revenues for 2012 to be in the range of $152 million to $158 million, up from our prior guidance of $150 million to $156 million; we expect 2012 EBITDA to be in the range of $21 million to $26 million; non-GAAP diluted EPS for 2012, excluding stock-based compensation, amortization of intangibles and the estimated tax benefit of both, is expected to be in the range of $0.56 to $0.66 per share; stock-based compensation is expected to be approximately $6.5 million to $8 million.
I'd like to note that based on the performance of our Medicare business and solid demand trends that we're observing in this market, we are planning to invest more in our Medicare business than we anticipated at the beginning of the year. Specifically, we want to further accelerate our move towards fulfilling 100% of our Medicare plan demand as a broker, which is an important part of our strategy and helps to maximize our future Medicare revenue stream.
This will require an accelerated increase in our customer care resources and related infrastructure starting in the second quarter. As a result, we are not raising our 2012 EBITDA and EPS guidance ranges. We believe that this investment is prudent given our lifetime value projections for Medicare members. Currently, we expect that we will turn Medicare EBITDA positive for the fourth quarter of 2012 and the full year 2013.
As discussed on our last earnings call, we expect that second quarter revenue will decline in the mid to high single-digit percentage range compared to the second quarter of 2011. We also expect that we will grow revenues in the third and fourth quarters compared to the third and fourth quarters of 2011. In the second quarter, our non-GAAP operating margin is expected to be in the low teens percentage range, below the levels observed in the first quarter of 2012, partially due to an expected increase in customer care and enrollment expenses.
These comments are based on current indications from our business, which are subject to change at any time. We undertake no obligation to [indiscernible].
And now we'd like to open up the call for questions. Operator?