Pierre R. Brondeau
Analyst · Kevin McCarthy with Bank of America Merrill Lynch
Yes. Same thing. I'll give you a view. And then, I'll get Mark to get into the specific. Let's put, first, the 2 things which are very concrete. First, FX went against us in the business in the second quarter. And the second aspect is the fact that we decided not to slow down, we have faith in this business, in our product development access, so we have decided to continue to invest in technology and selling. So we had a negative FX impact and increased investments into the business. But really, the main story is a mix story. First of all, as you know, we do have a very strong position in sugarcane in Brazil. Those are very differentiated product, high-margin products. And with the drought, we saw much less of these products than we were expecting. Second of all, in North America, as I just told in the script before, it was very different pattern from what we were expecting from the mix of product and the mix of pre-emergent versus post-emergent product. This also, within those high-margin products, there is some product with much higher margin than others, even all of those are differentiated. It went against us. So even in our high-margin products, we saw a lower sales of the very differentiated high-margin product. Now there is also a phenomenon which happened, and I unfortunately have to admit against what we would have liked. As you know, we have very sales-driven organization. And when they recognized that we were losing ground on the EBIT, they very aggressively went at selling products, where customers, because of our strong relationship, all things would be equal, would be willing buying from us rather than competition. But those quick sales are mostly of low differentiation or third-party product, which do not carry at all the same margins as our regular products. So we had a very strong push in Latin America, to some extent in North America, of products. I would not or we would not have pushed that hard to get those products in the market if we would have a full understanding of what was going on. So it was a way from -- we have a very strong, very sales-driven organization, and they were committed to an EBIT and they went for it. Maybe the way we were hit was with the mix, which would not be the one we would have chosen. So when you put those together, it created a very strong top line growth. There is places where we gain market share. We talked about it. I think, Authority is one of the brands where we have strong market share, so there is some very good reasons for the top line growth. But the big story behind -- beyond FX and investment in the business is a big mix shift, which we will control much better in the next couple of quarters. Mark, do you want to add something?