David Gandler
Analyst · Darren Aftahi from ROTH. Your line is open, Darren
Yeah, Darren, this is David. Of course, brand awareness has improved dramatically. I mean, if you think about just organic traffic to Fubo, it continues to grow. We have more advertising partnerships that John has already been talking about the different and expansive categories that we're working with. And so, of course, the Charter-Disney dispute allowed us to get in front of more customers. And -- but that's something that's been happening, and you can see that, I would say, just through our quarterly results. And you're seeing Fubo over-index in market share of net adds. So, this is something that I think we'll continue to progress. And that is largely related to the fact that we have, I would say, a very strong product. You have other players in the market that are not only copying our features, I'm sure you know who I'm talking about, they're also even copying the naming and the branding of those features. So, we think we're in a very strong position. We think we'll continue to grow. And we think the Charter dispute actually helps bring the market closer to where we think it's going to be. And that is the aggregation space. So, again, also just if you look at the engagement hours on the platform, again, well over 100 hours, relative to some reports that I've seen where other cable companies are in the sort of 60 to 75 hour range. So, across the board I think the KPIs are really demonstrating that the brand is developing nicely, and we're doing it very cost efficiently. If you think about how competitive September was, I mean, there were Sunday Ticket offers everywhere between -- I've seen offers that were 90% off, all the way, I mean, even as of last week, 50%, 60% off. And so, to be able to compete on subs and also be the leading most downloaded app on Amazon Fire, I think, in September, those are just key metrics that we look at to really speak to the development of our brand across the ecosystem.