John Janedis
Analyst · Clark Lampen from BTIG. Please go ahead
Yes, sure, Clark. As you know, we don't guide specific advertising. And so, again, I'll start with Q1 in terms of the double-digit growth. I'd say, hard to say what specifics are 2Q to 4Q, but we continue to expect growth. I don't want to be more precise than that, just given lack of visibility. I would tell you that from a direct and programmatic guarantee perspective, we need to see momentum there in terms of mix improvement. And so that number kind of tripled, call it from around 6.5% of the total being programmed -- those two, I should say, versus 90% plus programmatic. In the fourth quarter, it was more like 20%. I'd say for 2024, that number will improve. I would also remind you, though that a fair amount of the political money comes in on the programmatic side. But if I kind of pull that out on a like-for-like basis, direct will be call it low to mid-20s, I would assume. And that, also, as you know, comes with a benefit in terms of pricing. And so, a higher CPM for that business relative to the programmatic business. You didn't ask this, but from a -- given the supply coming on, like we spend time talking to our teams around that, there is a little bit of weakness on pricing, call it in the long tail. I'd say for prime, we look at that as some more of undifferentiated supply that's seeing price and pressure. But given our sports focus, I'd say we're relatively immune to that.