Gildan Activewear Inc. (GIL) Q4 2012 Earnings Report, Transcript and Summary

Welcome to the Fourth Quarter 2012 Gildan Activewear Earnings Conference Call. My name is Christine, and I will be your operator for today's conference. [Operator Instructions] Please note, today's conference is being recorded. I will now turn the call over to Sophie Argiriou, Director, Investor Communications. You may begin.

Thank you, Christine. Good morning, everyone, and thank you for joining us. Earlier this morning, we issued our press release announcing our earnings results for the fourth quarter and fiscal 2012. During the week of December 3, we will be filing our shareholder report containing management's discussion and analysis and our 2012 audited consolidated financial statements with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission. These documents will also be made available on our website at www.gildan.com. I'm joined here today by Glenn Chamandy, our President and Chief Executive Officer; and Laurence Sellyn, our Executive Vice President and Chief Financial & Administrative Officer. Before Laurence takes you through the results and our business outlook, I would like to remind everyone that certain statements included in this conference call may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve unknown and known risks, uncertainties and other factors which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. We refer you to the company's filings with the U.S. Securities and Exchange Commission and Canadian securities regulatory authorities that may affect the company's future results. I would now like to turn the call over to Laurence.

Good morning. This morning, we announced our fourth quarter results, which were a record for any fiscal quarter, and initiated our guidance for fiscal 2013 with projected EPS of $2.60 to $2.70 per share. Our earnings were mirrored by strong free cash flows, and we were pleased to announce a 20% increase in our quarterly dividend, which we raised to $0.09 per share. In addition, we announced 2 positive strategic developments in the business. Firstly, we announced that we have obtained important new branded retail programs, which will phase in during fiscal 2013 and provide greatly enhanced national exposure and visibility for the Gildan brand. Our fiscal 2013 EPS guidance includes a $15 million increase in advertising expenses in order to further strengthen the equity of the Gildan brand and the Gold Toe portfolio of brands. The second strategic initiative is a major investment in vertical yarn-spinning in the U.S. This investment is intended to support the company's planned sales growth in the coming years and reflects our business model to always support our growth with capital investments and global low-cost production and superior product technology. We believe that these investments in our brands and in our vertically integrated manufacturing will further solidify the foundation for the company's continuing long-term growth. Adjusted EPS for the fourth quarter was $0.78 per share, up 81.4% from $0.43 in the fourth quarter of last year. The increase in EPS was due to lower cotton costs, which are continuing to decline from the peak of the cotton bubble, which impacted our margins in the fourth quarter of last year and the first half of the current year; together with increased Printwear unit sales volumes in both the U.S. and international markets; more favorable product mix in Branded Apparel due to the company's strategy to…

Thank you, Laurence. This concludes our formal remarks. [Operator Instructions] Thank you. Christine, we're now ready to start the Q&A session.

[Operator Instructions] The first question comes from Martin Landry from GMP Securities.

If possible, would it be -- I would like to get a little more detail on the assumptions that you've used to set up your guidance, especially with regards to U.S. screenprint market, for example, market growth assumption, market share assumption, selling price assumptions. And as well, maybe anything -- any color you can give us on international sales and volumes?

Okay. Well, we'll try to be as helpful as we can, although we're not comfortable to give detailed information on some of our forward-looking information for competitive reasons. The positive factors driving the growth in EPS are the significant reduction in the cost of cotton; our volume growth; more favorable product mix, particularly as we upgrade the programs in Branded Apparel; our manufacturing cost reductions; and the accretion impact from Anvil; and the negatives are lower Printwear selling prices; higher labor, energy and other cost inputs; higher SG&A; and higher tax rate. As far as promotional discounting is concerned, promotional discounting is constantly changing, and we are taking a prudent approach of assuming increased discounting in Q2 and the balance of the year in view of the uncertain economic environment. As far as the growth environment, we're assuming very modest economic growth, although we don't have the data now to split actual performance between market growth and market share. And the accretion from Anvil is expected to be approximately $0.10 per share in fiscal 2013, and we'll be continuing to pursue additional revenue growth from -- in the Anvil side of the business.

Okay. Last year, you -- maybe just on the market growth. Last year, I think you were expecting the market to grow between 4% to 5%. Is it fair to say that your expectations are somewhat in line with that for fiscal '13?

No, they would be lower than that. It's early days, Martin. We're early in the year. The overall economic environment is uncertain, and we've felt it prudent to assume lower demand growth than that, as well as it is a point more discounting.

And in terms of market share, are you expecting stable market share in the U.S.?

We're introducing new products into our...

What's going to drive our Printwear business is the introduction of new Gildan products. We've introduced a line of performance T-shirts. We have an introduction of our New Balance product line, and we made significant enhancements of our fleece line this year, with significant additions in products. So we have quite extensive product line launch this year, which is almost -- SKU-wise, there's almost about another 20% of additional product coming to the market. So we're very excited about the opportunities to not only continue to drive our core business, but also to continue to create opportunity not just for ourselves but also for our customers. We also are going to be levering the Anvil brand as well. Anvil stands for eco. We have a lot of recycled organic and other products in our line, which are growing in the marketplace. And also, Anvil is positioned in terms of higher-end ring-spun combed-cotton type products, which is really going to be, we think, is an area, which is growing in the marketplace. So all in all, in our U.S. market, we think we're positioned well to continue the growth drivers. And in international, we're excited. We expect there to have significant growth in 2013.

Okay. Just lastly, can you share your cotton cost expectations for Q1?

I think all we're prepared to say is that'll be lower than Q4.

Next question comes from Anthony Zicha from Scotia Bank.

I just wanted a bit more clarity with what Martin was asking in terms of inventory de-stocking we saw in Q4, as well as the increased promotional discounting that you expect in 2013. Is it demand-related or is it because of the cotton price decline?

Maybe we'll just start with inventory. Look, our inventories are in line with our expectations, and we feel very comfortable with the inventory as of the end of our fiscal 2012, which were approximately down 15% from last year in days. As far as the demand is concerned, overall demand in the marketplace has been relatively stable, I think, if you look at it through Q4 and was consistently running at the rate in October through about November 15. November 15, we actually felt a slight downturn in the market. The question is it -- was it related to Sandy or other factors is a little hard for us to evaluate. But this week, we've seen things come back a little bit, so hopefully it was the Sandy. So all in all, I would say that from a demand perspective, we've had pretty consistent stable sell-through for quite a while right now and have a consistent flow. There has been a little bit more promotional spending in Q1 versus Q4. But that's typically normal due to seasonality, and this obviously is the lowest point in the season, so it's sort of in line with our expectations. The reality is that we just don't have a crystal ball right now to see what's going to happen for the balance of this fiscal year. So therefore, we projected -- we think it's prudent to project additional discounting as we go through 2013, which as we -- well, and that's sort of our plan.

Okay. And last question, you increased $15 million in advertising costs. What is the focus of the advertising? And is this a level that we could expect going forward?

Well, for us, first of all, I mean, we've -- we think we've made a major breakthrough in our Branded Apparel segment. Maybe just to take it back a little bit, in 2011, private label represented about 65% of our branded sales. And our projection for 2013 is roughly about 29%. The bulk of all of our sales in 2013 or a large portion or 2/3 of it will be branded product, either Gildan or one of the Gold Toe or Gold Toe-related brands. And we project that number to continue to grow into 2014. With this -- with all the opportunity in the shelf gains that we've won in fiscal 2013, which is a combination of every single product we sell, so we're talking underwear, we're talking activewear, socks, which will go to national retailers, as well as regional retailers, is quite significant. And this fiscal year, a lot of these products are only going to be launched in -- halfway through the year and set -- these retail stores will only be set in half the year. So we're only going to probably allow us to generate in the year around $50 million of new revenue. But on an annualized basis, it'll be more like $100 million, so it's quite significant in terms of opportunity. As we continue to support not just this opportunity and these wins we've made, but also future wins, we're going to -- we're stepping up our advertising and we're investing in the brand equity of Gildan, as well as our Gold Toe brand. But as far as Gildan is concerned, we're going to launch and continue with our New England bowl -- New England kickoff with our bowl, AAA baseball, and we have a big print campaign. We're going to be doing TV, social media. And a lot of the timing of our advertising in fiscal '13 will be around new launches that we've been able to secure for this year. So we're very excited about the opportunity, and this is just going to be a snowball effect and lead, we think, into bigger and better things as we go forward into '14.

Next question comes from Chris Li from Bank of America.

Just wondering if you can tell us the -- what was the growth in international segment for this quarter and also for the year.

It's around 20%.

For the year?

Yes. And it's projected to be similar for next year.

Okay. And in terms of in national accounts performance, can you give us an update on how that performed during the quarter?

The way we like to look at it is that our overall U.S. Printwear business is up over last year, and we're very comfortable with our performance in the U.S. market, and we rather just not separate the 2 at this point.

Okay. And my last question is just on the SG&A expense. I guess, based on your guidance, you are expecting more or less about $275 million of expense for this year. That's up about $50 million, and you've mentioned $15 million of that is advertising. Can you maybe sort of provide some colors on the rest of where the other increase is coming from?

The increase in SG&A in 2013 versus 2012?

Yes, please.

Yes, the other major item is increased variable compensation. Although we felt we did a good job this year in managing through the cotton bubble and positioning the business, our EPS was down from last year, so there's a negligible variable compensation this year. And next year, we're hoping to have a good year as reflected in our guidance, and that will translate into higher variable compensation.

The next question comes from Tal Woolley from RBC Capital Markets.

Just wondering, Glenn, if you can talk to what the expected operational capacities are this year for both socks and activewear, underwear.

Well, we look at activewear and underwear as one category because, obviously, they're made in the same facility. So we're running at pretty much our capacity goal, which is just over 70 million dozens on an annualized basis. And as we bring on Rio Nance I in the third quarter, that would obviously give us additional capacity to support 2014. Our socks facilities are running pretty well, full Rio Nance III. Rio Nance IV has a little bit of capacity, but we're in the process of continuing integrating Gold Toe socks. And also, we have some new opportunities, so hopefully, during the course of this year, we'll fill that as well.

And that would be about 75 million dozen, too?

Well, we do -- we source a lot of socks through Gold Toe, but we really look at it from twofold, but -- what we produce internally and what we source externally. So net, it's much bigger volume than what I've just said in terms of our in-house volume.

And for next year, Gold Toe will have been, like what was planned, brought in-house, like that in-housing process has basically been completed?

Yes.

Okay. For -- when you're looking ahead to 2013, what are the big -- versus where your guidance is currently, what are the big potential upside opportunities? And what do you see as sort of the bigger risks?

Well, look, I think the way we look at it is that we're pretty excited with our positioning, where we are today. I mean, we think that we've made a major breakthrough in terms of our branding strategy. And as we support this branding strategy, with our advertising campaign, we're looking to secure additional programs as we go forward. A lot of these programs won't impact 2013 significantly as the timing of when they start to get shipped. But really, our focus is always long term, and we're focusing ourselves on continue driving the top line and the bottom line of the company as we go forward into 2014. I think that's really our position right now. And the thing is that these programs also because they're setting only in half the year, we're already going to be into 2014 with a pretty significant base on year-over-year opportunity in terms of sales. So we're pretty excited about the top line. Our international business is growing at a very good clip. And with all the new product launches we have in our domestic Printwear business, we're very excited about our opportunity. One of things we're going to be doing in Rio Nance and the reason why we took it offline is actually to reconfigure that facility to be -- to handle a lot more of our performance-type products that we're bringing to market, and we have a whole slew of additional performance products we're going to be bringing into market for 2014. So we're really continuing to look at driving our sales by product innovation, and that's what's brought Gildan to the table. And we're looking forward from a top line perspective.

Okay. And then just on the yarn investments. Is that -- that's a twofold investment. That's investing on the spinning side in the U.S. and is that -- that's also including the new recycling facilities in Honduras, too?

No, that's -- what we're doing here is we're basically -- we purchased the joint venture that we had on the 2 yarn plants that we were running in the United States. So we own them solely 100% today. Our objective in those plants are producing open-end yarn. Our objective is to -- as we increase our capacity going forward into 2014 -- they'll be retrofitted in 2013, and as we increase our capacity in 2014, they're going to support our capacity increase and be modernized to reduce costs, let's say for example, on a go-forward basis. And then what we've announced is that we're building another plant. We'll have a third plant, which will be probably one of the largest ring-spun plants in the United States, and that facility will allow us to make ring-spun yarn, which is really not available today in the U.S. market in abundance. We are looking to produce finer yarns that are very difficult to find. And these types of yarns, we think, are going to be a strategic advantage in terms of driving our branded retail segment by adding and continuing putting better products in the market, and that's what's available through our competition. So we're pretty excited about it, and having a domestic capacity at a favorable cost structure, we think, is going to give us significant cost advantage.

Is that based on feedback that you got from retail customers, having more ring-spun product in the stores would be...

No, it says -- the fact is, is that what's driven Gildan and why we have close to 73% market share in the wholesale market is because we constantly are innovative in terms of how we've bring product to market. So this is just another way for us to continue driving the top line of the company and reinvesting our free cash and our equity into future growth initiatives. And that's just one of the many things that we're going to continue to do to drive the top line of the company.

Next question comes from Eric Tracy from Janney Capital Markets.

I guess, if you could talk just a little bit, again, about the top line assumptions next year. I think the $2.1 billion assumes, call it, 7% to 8% top line growth year-over-year. International is expected to be up kind of 20%. And I know you don't want to get too specific between Printwear and Branded Apparel, but is there any way, just for modeling purposes, for us to think about each of those businesses and what they're contributing next year?

Between Printwear and Branded Apparel?

Yes, just a year-over-year kind of growth...

We have broken down the sales guidance between the 2 segments, Eric.

Okay.

1.4 for branded and 700 for -- I mean, sorry, $1.4 billion for Printwear and $700 million for branded, about a $2.1 billion is the split.

Okay. And then in terms of the Branded Apparel side, given the level of investment, is it just being overly conservative? Or again, is this just taking time and by the time these programs kick in, this is really setting up for FY 14?

Well, I mean, when you look at -- like I said, I mean, the new programs -- we have a combination of a couple of things. We've -- this year, what we've done is we were able to successfully replace some of our private label business with Gildan brands, as well as we were able to obtain roughly about $100 million worth of new business on an annualized basis. $50 million of that new business will be shipped this year, and $50 million will be annualized into 2014. And from that base, our objective is to continue getting new programs that will continue driving 2014 sales. That's sort of the positioning, I think, when you look at the sales breakdown for this fiscal year. As far as our advertising spend is concerned, we're spending for the future. We're going to continue to invest in our brand, and that will ultimately lead into new opportunities and significant top line growth as we go forward.

Okay. And then, obviously, the lower cotton cost is driving the normalization of the gross margin side this year. Any other kind of just again supply chain, the manufacturing efficiencies, a way to sort of quantify the contribution for that in '13 and then as we sort of go forward, the expectation on the gross margin line for opportunities to grow there?

We're constantly investing in low-cost manufacturing. So we do have a lot of negative factors in terms of input costs that are going into our manufacturing. But those are offset by manufacturing savings through our initiatives in biomass and all the things that we've been working on over the last years. Rio Nance V is going to be a major contributor to those this year. So we're constantly looking to have cost savings initiatives that will hopefully offset the inflationary factors and continue to drive our margins as we go forward.

Okay. And maybe just lastly, you talked about the Printwear segment and sort of the expectation of sort of promotions -- promotional cadence remaining in '13. In terms of the Branded Apparel side or mass retail, kind of what you're seeing from a pricing environment?

Well, we feel very comfortable where we're positioned in retail today. I mean, in most cases, we're significantly priced less than competitive brands out in the marketplace. We never took our prices up to the level of the peak cotton costs in 2010, '11. So we're very comfortable with our pricing in the marketplace, and we think it's going to create opportunity for us.

Next question comes from Andrew Burns from D.A. Davidson. Andrew Burns - D.A. Davidson & Co., Research Division: The first question was just to better understand the pricing assumptions baked into FY '13. Is it fair to say that when you're building out your guidance -- do you have pricing in your model that will be set for current cotton prices of the $0.71, that $0.70 to $0.75 by the time we exit FY '13?

We haven't changed our price list, I think, is maybe the way you should approach it. So we're still selling our products off the same price list as 2012. What we've projected is additional discounting after Q1, which is Q2, 3 and 4 because of the unknown in the market. And so there would be short-term discount type promotions, but not a reflection of the reduction in price off our price list. Andrew Burns - D.A. Davidson & Co., Research Division: The current pricing is, back of the envelope, towards the $0.90, $0.95 cotton price, correct?

Yes, correct. Andrew Burns - D.A. Davidson & Co., Research Division: Okay, okay. And then, could you maybe elaborate a little bit on the strategy here to acquire the rest of the JV on yarn? Some -- one of your larger competitors divested their yarn operations 2 years back. Just hoping you could maybe spend a little more time on some of the advantages you see from owning that, going more vertical.

Well, the advantages for us is twofold. One, it's obviously a good return on our investment, and that's the criteria in terms of making any investment in the company. Two, it allows us to get one step further to purchasing cotton versus buying cotton from -- directly from the third party. Now we're going to -- directly to the merchants and to the farmers, which will give us better insights into the cotton and swings in cotton. And third, it's going to give us ability to be technologically advanced over the marketplace because one of the things that may be different than some of our competitors and also what's different in the market is that there's not a lot of new spend going on in yarn-spinning because of the lack of capital, let's say, for example. So the one thing Gildan does do is that we have abundant amount of capital. And as we invest this -- our capital, it will be invested into -- obviously, allowing us to get good returns and lower costs but most importantly, making sure that we have the latest technology to keep driving the top line of our company. And I think that's really the focus for us. It's a combination of all these events. But our goal is to continue driving sales and earnings as we go forward. And we feel that this is a strategic initiative that will allow us to do that. Andrew Burns - D.A. Davidson & Co., Research Division: And the last question is just on the ring-spun investments there. How should we think about the margin profile once that facility is put in place. And the percentage of ring-spun products started to tick up in branded? Those are higher price points. I was just wondering if there's a favorable margin profile for that product.

Well, it's going to be favorable because the yarn is not readily available in our marketplace. So I mean, one of the things that when you're making an investment in something that you can't find easily, it allows you to obviously enhance your margins. So that's the reason -- one of the reasons why we're making this investment. So we'll be one of the few companies -- in fact, we'll be the only vertical company for sure, with capabilities of producing ring-spun yarns at favorable prices, so we're pretty excited about that opportunity.

The next question comes from Susan Anderson from Citi.

I was wondering if you could maybe talk a little bit more about the new retail programs, excluding Anvil because I think I calculated at least about $50 million next year from Anvil, which would leave $25 million for new programs. So how does the new programs come into play? And then, what's the carryover from the new fleece program this year, which I believe is like midyear?

Yes, well, first of all, I would say that it is probably about a 50-50 split when you look at the new programs' contribution to this year. And sorry, what was the second part of your question?

The overall increase is $100 million in Branded Apparel sales, Susan, so $100 million minus $50 million is $50 million.

Yes.

Okay. And then -- so part of that is the fleece program from this year carried over into next year then?

No, that's not because that's not a new business. That will be carried over business. So basically, what we’re saying is that business that we didn't have in fiscal '12. What we've been able to do is generate new programs in underwear, socks and activewear in excess of what we shipped in 2012. So these are all new programs that will be launched in 2013. The annualized run rate of these programs will be roughly about $100 million. $50 million will be contributed to earnings and sales in 2012 and $50 million on an annualized basis will go through in 2014 for $100 million.

Okay, I get it. That makes sense. And then did you guys break out what the actual accretion was from Anvil this year?

It's about $0.07 per share.

Okay. And then maybe also if you could talk a little bit about the ramp-up of Rio Nance I, I think, beginning midyear next year. What's the expectation by the end of the year? When do you expect it to be fully ramped up?

Well, typically, I think from the time we start, 12 months is a good time frame for us to get fully ramped up.

Okay. And then I don't think you guys have mentioned anything on the direct screenprint market. Maybe if you can just give us an update where you are there in terms of share versus last year and your expectations for next year.

What I said is that really, the way we would look at our Printwear business today is we're looking at it in aggregate. So our overall U.S. Printwear business in general is moving forward. And we rather not disclose it from -- at this point.

The 2 -- the sales for the 2 together were up about 15% in the fourth quarter versus the previous year.

Okay, got it. And then just one last maintenance question on the tax rate. Was it a little better than you guys were expecting? So I think at the beginning of the year, it was -- the full year was supposed to be 1% because of Gold Toe, so maybe just a little bit of color there.

Well, it was -- the influencing changes in the tax rate is the improved profitability of Branded Apparel where -- which was located in the U.S. So that's what's driving the change in the tax rate and is underlying the increase in our tax rate, which is estimated at 4% in 2013.

Okay. And then so why was it so much better this quarter than like a positive tax rate?

Yes. I think that the tax rate was in line with our expectations in the quarter.

Your next question comes from David Glick from Buckingham Research.

Just a follow-up on the Printwear assumptions for the year. It looks like sales are going to be up in the $65 million to $70 million range. And when you get past the de-stocking in Q1 and then you lap the Anvil acquisition, I believe, at some point in Q3. And I look at the annual guidance, it suggests kind of flattish Printwear dollar growth in the second half. I guess, I'm just trying to get a better handle on specifically how much is Anvil adding to that category and what the underlying kind of dollars sales assumptions are and just try to weigh how much of that is conservatism and how much of that is kind of the topsy-turvy nature of kind of November, given all the disruption you've seen in the screenprint business that we've seen across retail as well.

Well, what you have to remember, David, is that when you look at the growth in the sales dollar, the net of the price reductions in 2013 versus 2012, clearly, with lower cost, cotton selling prices are down year-over-year. And we've been further cautious with our discounting assumptions. And then, we've also assumed an environment of low economic growth, and we already have a market share between the 2 businesses of 73% in North America. The international side, as Glenn said, we're projecting to grow by about 20%. And the other main driver of our overall top line growth for the company is retail strategy. So the 2 drivers are the growth initiatives in retail and our international sales in Printwear.

The next question comes from Stephen MacLeod from BMO Capital Markets.

Just on the Branded Apparel contracts that you've secured for 2013. Can you discuss whether they are with existing customers or new customers?

Both.

Both, okay. And can you just also talk a little bit about what the drivers were that supported the shelf gains that you've achieved in the Branded Apparel segment?

Well, the drivers or what's allowed Gildan to be successful over the last 15 years is adding better quality features, better garments, levering our low-cost manufacturing and allowing the consumer to get a better value relationship for the product. I mean, it's what's been our success and what we keep reinvesting, and that's why we're investing in ring spinning and all the technology that Gildan has invested in, and our low-cost manufacturing is really what we're levering to be successful in Branded Apparel. I mean, it's as simple as that.

Okay. So it sounds like it's a combination of price and quality?

Yes.

Okay. And then can you just talk a little bit about your cotton costs in the fourth quarter and what you expect for 2013?

Our cotton costs in the fourth quarter were just a little bit over $1 per pound. And then, as I said, we're not going to give details of our cotton costs going forward other than to say that they will continue to come down in line with what you've seen with the cotton futures. So Q1 will be lower than Q4, Q2 will be lower than Q1.

Okay, great. And then finally, on the dividend, do you have a targeted payout ratio? I mean, I know we've seen CapEx pick up in 2013. But beyond, do you have targeted payout on earnings?

No, we haven't established a formal dividend policy. Our primary use of cash will be continue to look for strategic acquisitions which complement one or the other of our organic growth strategies. But we will continue to reevaluate the amount of the dividend as we go along, as we've just done with this increase. And we believe we can be both a growth company and a company that pays a dividend.

Next question comes from Mark Petrie from CIBC World Markets.

Just in terms of the retail account wins, give a sense of what you're replacing in terms of shelf space. Or is it possible that retailers are giving more shelf space? But really, are you -- do you feel like you're replacing private label programs or other brands, national brands?

Well, we'd rather not say because it's -- to be honest with you. But I would say that look at -- in certain cases, we actually replace our own private label, which is one of our own personal goals is to convert the space that we do have in private label into Gildan brand. And I'd rather not comment on the other question.

And in terms of the yarn-spinning, what's the sort of capacity now? And what's the capacity that you would expect in fiscal 2014 once you're able to finish your retooling in the new facility?

Well, right now, I mean, the capacity of the 2 facilities represents about 20% -- 2 facilities we bought represent about 20% of our requirements. As we retool the facilities, they're going to increase that capacity. But as we bring on Rio Nance I, there's a significant increase in volume. So our objective is to bring these online with Rio Nance I, let's say, for example, so that we support the -- really the ramp-up of Rio I. So the percentage will go up, but the bulk of the production will be to support the future growth of the company.

Okay. And I think at one point, you had mentioned the possibility of having yarn-spinning down in Honduras. Is that still possible or is this effectively replacing it?

This is effectively replacing it.

And what was the rationale for doing it there as opposed to Honduras?

Well, the reality is that the United States is still the probably most favorable place in the world actually to spin the yarn in terms of when you take everything in account, the infrastructure, the power costs, the labor costs. I mean, a lot of the facilities that we have today, I mean, with the technology and the type of equipment, you don't need a lot of labor, but you need a lot of power. And obviously, power costs in Honduras are significantly higher than they are in the United States, so it's conducive to put these plants up in the States.

Okay. And just lastly, the comp -- the variable comp expenses, is your expectation that, that would be bigger than the advertising -- the increase in advertising spend or smaller?

The increase would be less than that.

The next question comes from Vishal Shreedhar from National Bank.

Glenn, you noted some good wins in the branded segment. How should we think about the branded segment looking several years out? So to give you context, should we think of the Gold Toe and the Gildan brand as the cornerstones of the strategy or should we also be thinking about license opportunities like New Balance? And where do Starter and Danskin fit in that?

Well, first of all, I mean, our objective is to continue levering the brands that we have. Gildan is really in its early stages of development. Obviously, with the new opportunities we have, our objective is to lever these and continue to maximize our distribution. There's so much opportunity for us that's incredible. At the same time, look, we can also continue to reinvest our free cash and look for other brands that we need or could buy to fill in the gaps in terms of where we think there could be opportunity in the market. So look, our commitment in terms of Branded Apparel is to continue to growing the top line. We're going to maximize our organic growth strategy in the brands we do own. We're reinvesting in the equity of the Gold Toe brand this year, which has proven to be very exciting for all the retailers that have been selling Gildan -- Gold Toe for many years. And we're pretty excited about the opportunities. We're levering actually the Gold Toe brand into apparel, into activewear, into underwear and other categories as well. So we're going to continue to drive the existing brands and as well as look at new potential opportunities for us as we go forward.

Okay. In terms of the branded programs, I think in the press release, you noted that you're continuing to pursue opportunities for Under Armour and New Balance. Can we think of new potential wins through the year? Or do you largely know what you have now?

No, we're constantly looking for new opportunity and also, new product innovation as well. So there's a lot of opportunity we have with the brands. I mean, New Balance, we just license it for the activewear and/or the Printwear category. And that's going to be -- we're very excited about it. So levering these relationships and looking for ways to expand the distribution or the sales is what we're going to do. I mean, that's what we do when have a relationship with -- and try to maximize our sales opportunities.

Okay. I understand that the branded programs have long lead times though. So is there a point at which that is a fiscal '14 story? I'm just trying to get a gauge on...

Well, we think there's still opportunity for us in the back half of '13, but it won't be material to the earnings because of the fact that if we set anything in the late fall, obviously, it won't be a major impact. So most of the -- from this point on, anything we do pertaining to new programs will really impact '14. In '14 we already have a base from the annualized basis of the programs we have now. So that will allow us to, I think, have significant top line growth in '14 as we exit '13.

Okay. In terms of increase in advertising spend, you've been pursuing this branded strategy for many years. Why now?

Well, I mean, the reality is that we've been at this for many years, but we've been focusing in building the infrastructure, sales base, the relationships with all the major retailers. And as we've been able to get placement -- and even though placement we do have is significant, it is not prudent to really make huge investments in something that you don't have placements. So first, you have to get the placement. And then the commitment we have in advertising is, just to give you an idea of the type of placement we have, is significant. So the spend is really in line with what we think of the opportunity and the sell-through for the products and the distribution that we can obtain.

Okay. So is the right way to think about it $15 million of spend in fiscal 2013 against $50 million in new branded programs? Or is that not the right way?

No. But like I said before, like, in 2011, private label was 65% of our business. Today, it represents only 29% in this fiscal year. So the bulk of our sales or 2/3 of our sales in Branded Apparel are actually branded products. And now that number will increase even as we go forward into next year, and the sales will also increase at the same time. So private label is basically becoming a smaller piece of our business, and we'll keep investing in our brands. And this is just our commitment to our retailers and for us to continue driving new shelf space.

Okay. And lastly, in terms of Rio Nance I, in your outlook, does it reflect any capacity from Rio Nance I in there?

Not for this year. Rio Nance will really support 2014.

That concludes today's question-and-answer session. I will now turn the call back over to Sophie Argiriou for final remarks.

Thank you, all, once again for joining us. I would also like to take this opportunity to wish you all the very best for the holiday season, and we look forward to speaking to you in the new year at our next earnings conference call in February. Have a great day.

Thank you for participating in the Fourth Quarter 2012 Gildan Activewear Earnings Conference Call. This concludes the conference for today. You may all disconnect at this time.