Helen Johnson-Leipold
Analyst · Sparta Capital
Good morning. I hope you've had an opportunity to review our second quarter earnings announcement. I'll begin with comments on our results and market place and give you our perspective for the remainder of the year. Dave will cover some key financials, then we'll take your questions.
In last year's second quarter, we reported record sales and profits. This quarter revenue matched the prior year high, and operating profit grew 22% due to a favorable settlement with our insurance carriers to resolve a long-standing dispute. Including the benefit of the settlement, operating profit would have been flat with the prior year's quarter's record profit. The decline in net income this period was due to a substantially higher effective tax rate, and Dave will cover accounting for taxes in a few minutes. Overall, we're pleased with the quarter and year-to-date performance.
Our 2 largest businesses, Marine Electronics and Diving, are heading into a warm weather outdoor retail selling season and is in strong position. In these markets, innovation is critical to winning at the shelf with key target consumers, avid fishing and diving enthusiasts. These enthusiasts are trend setters, they want the latest and greatest and they're willing to pay a premium for it. Exceptional new products in these new 2 business units have created strong pre-season momentum across all channels, particularly in North America and Asia.
First, Marine Electronics, where the goal is to drive technology to enhance the fishing and boating experience. This year, new products represent nearly 60% revenue for our Minn Kota, Humminbird, Cannon and Lake Master brands. For example, the Minn Kota Talon. The Talon is a shallow water anchor competing in an estimated $30 million segment. Shallow water anchors are used primarily by bass fishermen, the largest contingency of anglers in the U.S. And the bass anglers often bring their boats with 2 anchors; one in the front, one in the rear. And their anchors run about $2,000 each at retail. Talon was introduced in 2011 and by year end, had grabbed the #2 market position. We've set our sights on becoming the #1. This year, we made some design enhancements and increased marketing and promotional support to generate additional share gain.
The Minn Kota i-Pilot is on a similar upward market trajectory in the category we created, wireless GPS steering, plotting and positioning. A newly-redesigned remote control and additional plotting and waypoint features have been added this year. i-Pilot was initially envisioned as a standalone plug-and-play accessory for our trolling motors, a nice-to-have addition to the anglers' toolkits. We also felt there was an added price value to anglers of having the option to purchase i-Pilot pre-installed with a Minn Kota motor. This year these high-margin combo units are major drivers behind the i-Pilot's continued growth.
Eight years ago, when we acquired Humminbird, we immediately began to unlock the brand's technology potential which has had an explosive effect on our business in the Marine Electronics market place as a whole. We now command the #1 global market position with patented side imaging sonar technology which continues to drive growth this year. Our newest innovation for Humminbird is the 360 Imaging. This is a remarkable new sonar technology providing, for the first time, a complete around-the-boat, unobstructed, underwater image. It has the same sharp detail anglers have come to know with side imaging. With a single sweep 360 Imaging with the ability to cover a 300-foot diameter, anglers have numerous options when viewing this 360 Imaging. They can view the entire circle or break it down in segments. For instance, they can select just to see what's in front or back or either side. Split screen viewing is also available so the image can be displayed with the chart or traditional SwitchFire Sonar.
360 Imaging is a plug-and-play accessory and it's exclusively compatible with current Humminbird Side Imaging sonar units that are ethernet capable. We don't start shipping this product until later this summer, and already, demand is very high. We are hearing from retailers and boat manufacturers alike that the early spring-like weather has given a jump start to the fishing season this year. Point of sales data for our unique inventory management partnership with major retailers confirms what we are hearing. Aggressive advertising and strong national promotions have spurred early consumer purchase and we are optimistic about the Marine Electronics' ability to continue to deliver solid results.
Moving on to Diving. We're also getting a healthy bump from new products. Year-to-date, they represent about 30% of unit sales. Our premier flagship Diving brand, SCUBAPRO, holds the #1 position in masks, pins, gauges and regulators in the U.S. and is the #1 dive equipment brand in the world. This year, we've launched the new SCUBAPRO Meridian dive watch, the first step in effort to recapture a leading position in the dive computer segment. We've had very good response to the product, which was designed and is manufactured in-house. Additionally, demand for SUBGEAR, our mid-priced line of dive equipment launched over the past 2 years, continues to grow. In the U.S., Diving sales are up 20% year-to-date. In a domestic market that is essentially flat. In Asia, sales are up 9%. The gains in North America and Asia more than overcame declines in Southern Europe, which is an important dive region.
Looking ahead, we have confidence in our ability to gain share and drive growth in Diving that outpaces the market. Our other 2 units are addressing issues which impact profitability. In Outdoor Gear, military sales have diminished further, resulting in unfavorable sales and profit comparisons year-over-year. We have always said that military is a niche, non-core business and structured Outdoor Gear for the values enabling it to remain profitable even with fluctuations in military orders. Obviously, Watercraft results are disappointing and reinforced just how important successful implementation of our specialty channel strategy really is.
Why focus on specialty? Because specialty retailers make up the largest paddle sports channel, and specialty retailers are where higher-spending avid paddlers shop. Historically, when our paddle brands are strongest in specialty, our Watercraft business does well. Our specialty strategy is focused squarely on improving Watercraft profitability profile by building on our core strength, quality innovation and unbeatable price value. We're not satisfied with where we are yet, but firmly believe we are on the right track. Although a lot has been accomplished in the past 2 years, more work lies ahead.
In summary, while we continue to address challenges in some areas, we believe Johnson Outdoors is clearly more competitive and better-positioned than ever to deliver sustained profitability and enhance shareholder value now and in the future. Now I'd like to hand things over to Dave.