Helen Johnson-Leipold
Analyst · Sidoti & Company
Good morning. I hope you've had an opportunity to review our third quarter earnings announcement. I'll start off the comments on the marketplace and our results, and then share perspective for the remainder of the year. Dave will cover some key financials, and then we'll take your questions.
The third quarter is when the warm weather outdoor recreation season kicks into high gear, an unusually early spring in some parts of the U.S. got the season off to a strong start. The drought in those same areas of the country slowed markets down a bit in June. In Europe, Northern country markets are holding steady, while economic anxiety continues to depress markets in the South. Asia, which did not feel the same impact of the recession as other parts of the world, continues to grow. Overall, while our outdoor markets remain below pre-recession levels, they are recovering.
During our third quarter, we see the most important success measure for new products: consumer response at retail. We define the products as those introduced within the last 2 years. And this quarter, new products across all units drove revenue up 5% to $129 million and accounted for more than 40% of the total company sales in the quarter. Year-to-date, net sales are up 2%, 3% excluding currency translation, with new products delivering nearly half of total company revenue during the 9-month period. At this time, it looks like Marine Electronics is on track to deliver another $200 million plus year and that we're making progress in our class of trade strategy in Watercraft with sit-on-top kayaks performing well. Camping is a little soft at retail, but Internet sales continue on the upswing. And in Diving, SUBGEAR continues to grow and the SCUBAPRO Meridian Dive watch have given a nice boost to sales.
Now our primary goal over the past 3 years has been to grow profit faster than sales, amid a gradual recovery of outdoor markets. Operating profit increased 20% to $14.2 million for the quarter. For perspective, quarterly operating profit dollars and margin reached pre-recession levels, while sales have yet to return to 2008 levels. And net income rose 11% with earnings of $0.91 per diluted share. Year-to-date operating profit is 12% ahead of the prior year. Net income in earnings for the 9-month period were impacted by tax accounting, which Dave will discuss in a few minutes.
Overall, we had a great quarter, and we're having a very good year, posting impressive results, which demonstrates the significant progress we've made in leveraging our strengths to maximize market opportunities and address challenges with heightened energy and discipline. But we're not satisfied yet, more work lies ahead.
Let me outline 2 key priorities for the future. First, ensure Watercraft achieves a healthy sustainable level of profitability. Last fall, we combined the forces of Watercraft and Outdoor Gear businesses to drive progress against a specialty channel growth platform and return Watercraft to profitability. To do that, we have to strengthen Watercraft margins and deliver innovative, specialty-only new products and services, including enhanced retail sales programs and support.
In July, we announced the global restructuring of Watercraft operations in the U.S. and Europe and net [ph] we expect to generate $2 million in annual savings in 2 years. Even more importantly, the actions will enable the business to have the resources needed to invest in the future. The restructuring includes relocating Watercraft marketing and R&D into Old Town main, our paddle sports operations hub. In doing so, we are bringing added focus, alignment and discipline to our specialty platform initiatives to accelerate the pace of innovation and to speed the market.
Last week, Dave and I spent time with paddle dealers down South, and today, we're joining you from Salt Lake City where this year's Annual Outdoor Retailer Show is in full swing. The importance of specialty dealers cannot be overstated. The U.S. is the largest canoe and kayak market in the world and paddle specialty is the single largest paddle sport channel. Reclaiming a leadership position in Specialty will help -- will happen over time and not overnight, and we're committed to making it happen.
Our second big priority is to ensure our Marine Electronics business and brands remain strong and growing. This is our largest business and it's an important growth engine for our company. Minn Kota and Humminbird are each $100 million brands, a rare achievement in the outdoor recreational equipment industry. Innovation has been critical in driving strong growth in these brands, and it will play a key role in ensuring a strong future for both.
Last month, we unveiled our 2014 new product lineup in Marine Electronics at ICAST, the premier trade show for the sporting fishing industry. Let me tell you about a couple of my favorites. First, i-Pilot Link, which gives anglers more boat control than ever, all with the push of a button. The i-Pilot Link utilizes GPS technology and ethernet connectivity to enable communication and functionality between select Minn Kota motors, select Humminbird fishfinders and LakeMaster Digital GPS maps. The ability to store and record location data on the fishfinder and the ability to have the trolling motor use that data for automatic navigation is something that fishermen have been asking for. Now with i-Pilot Link, they finally have it.
Here are just a few of the unique features of this product: Follow The Contour, which directs the trolling motor to follow a specific depth contour that is displayed on the LakeMaster Digital GPS Map. It even tells the angler when to present bait and at what depth. It can also automatically follow a path at set distance from shore. The Go To feature steers the boat to specific locations and records them from the fishfinder or from the remote; iTrack records and stores trolling motor paths where the fishing was good so anglers can come back to them again and again. There's also a Spot-Lock feature that works like an electronic anchor to keep the boat within a 5-foot radius of the selected spot. In addition to all that, the i-Pilot Link has Cruise Control, Advanced Autopilot that automatically adjusts for water conditions to keep the boat on true course. And we've even integrated our CoPilot wireless trolling motor control system into the i-Pilot Link remote.
Over at Humminbird, our new patent pending, 360 Imaging technology is capturing a lot of attention. This is a sonar accessory compatible only with Humminbird fishfinders to give anglers a complete, around-the-boat, underwater image with the same sharp detail they've come to know with our patented Side Imaging technology. With a single sweep, 360 Imaging has the ability to cover a 300-foot diameter circle. Orders started rolling in when 360 was first unveiled last February, even though the product isn't available until later this year. Whether you're a professional or weekend anglers, 360 Imaging gives you a clear competitive edge on the fish, and that's how the folks at ICAST saw it last month when they awarded the Humminbird 360, Best in Show for Electronics. The competition is always tough at ICAST and walking away with the gold in our category was a big honor that historically carries a lot of weight with consumers.
So in summary, we feel good about where we are and are driving the charge to end the year strong and continue moving forward behind our commitment to build long-term value for our shareholders. Our current strategic plan will sunset at the end of the fiscal year and we look forward to sharing the details of our new 3-year plan with you on our next call.
Now I'll turn things over to Dave Johnson, our CFO, to review financial highlights.