Helen Johnson-Leipold
Analyst · Sidoti & Company
Good morning. I'll start off with comments on our results in the marketplace and discuss the focus of our next 3-year plan, Dave will cover some key financials, then we'll take your questions.
Our 3-year plan ending fiscal 2012 focused on strengthening operations and enhancing marketplace performance against the backdrop of a gradual recovery of outdoor recreation markets. We set the bar high and delivered, growing profits faster than sales and exceeding a 5% target of compound annual growth in sales over the 3-year period. Performance over this period outpaced competition in our market.
In 2012, total company revenue for the full year was up slightly to $412 million due to strength in U.S. markets, which more than offset continuing economic issues in Europe. Innovation was key with new products generating nearly half of sales this year.
Fishing, camping and paddling brands did exceptionally well among our largest retail customers this year. At retail in these accounts, Marine Electronics brand grew 19%, and Outdoor Gear and Watercraft brands also experienced double-digit growth.
Although point-of-sale data is not readily available for Diving, at wholesale, Diving shipments were 3% ahead of last year, excluding the negative impact of currency translation.
Fiscal 2012 operating profit increased 21% to $21.4 million due to improved sales and efficiencies and net positive impact of one-time items.
So despite the growth in operating profits, fiscal 2012 net income of $10.1 million or $1.03 per diluted share compared favorably -- I'm sorry, compared unfavorably to the prior year due to accounting for taxes in both years. Dave will discuss this in his remarks a little later.
Moving on to the fourth quarter performance where results historically reflect the seasonal slowdown of the warm weather outdoor recreational industry. This quarter, sales dipped below last year due to a shift in the pacing of shipments to Marine Electronics customers, which will be reflected in the next quarter. And operating loss this quarter compared favorably to last year at 25% improvement year-over-year.
Over the past 3 years, we've made significant progress toward our long-term goal of sustained profitable growth and our commitment to enhanced shareholder value. We feel good about where we are and excited by the potential for future growth in every business.
Looking ahead to 2015, our plans embrace our mission to exceed the ever-growing expectations of outdoor enthusiasts and to channel customers that serve them. We will do this with the most innovative, most valued and most-sought after brands and equipment.
Reaching and winning outdoor enthusiasts is essential. They are the heart and soul of this industry, representing about 40% of all outdoor recreation participants, with a disproportionately higher contribution to the industry's profitability.
Outdoor enthusiasts are passionate about their specific recreational activity, participating regularly and often. They are early adopters, constantly seeking out the latest and greatest products and technology to make the experience better and more enjoyable. Enthusiasts are not into fads. They appreciate meaningful price value and are willing to pay more for it. However, outdoor enthusiasts don't all shop in the same place.
For instance, retailers like Cabela's and Bass Pro are outlets of choice for serious angler enthusiasts; small independent dive dealers cultivate and cater to diving enthusiasts; and active outdoor enthusiasts, like campers and paddlers, prefer regional and local specialty shops.
The breadth and depth of our distribution channels gives us an important competitive edge in reaching target enthusiasts. And our ability and success in delivering innovation and meaningful price value will be critical to continuing to win their loyalty now and in the future.
Against that backdrop, we've identified key growth priorities in every business over the next 3 years. In Marine Electronics, where we are #1 with fishing enthusiasts, we need to protect and expand our leadership position.
In Minn Kota, our focus will be on integrated technology, innovation for high-end motor, delivering enhanced price value options in entry-level motors and growth and expansion in adjacent categories.
In Humminbird, new-to-the-world technology applications and platforms will provide the foundation for growth in the years ahead.
In Diving, SCUBAPRO is the preferred premier brand for diving enthusiasts, and SUBGEAR continues to experience solid growth in the mid-priced segment. Our dual brand strategy has been successful in enabling us to gain share and build positive momentum for both brands. We're going to move forward to the next level of growth with continued innovation in core life-support segments.
In camping and paddling, we need to rebuild our presence in the specialty class of trade and re-establish ourselves as an important player in the channel. Our recent acquisition of Jetboil can help us do that, a premiere brand which brings excitement and new technology and added dimension to our portfolio.
Jetboil was on our radar screen for a while. It's the leading brand of personal cooking systems, a category they created. Jetboil cooking systems are lightweight, simple and easy to use and work faster and better than competitive products even in the toughest outdoor conditions.
Naturally, Jetboil is the brand of choice for active outdoor enthusiasts and is well known, well respected and is strong in the specialty class of trade where enthusiasts shop.
Over time, our camping and paddling brands will benefit from that, as well as Jetboil's international sales network. Likewise, we will leverage our well-established growing business in Canada and broader distribution in the U.S. to expand and grow Jetboil.
In summary, going forward, investments will focus on sustaining leadership in fishing electronics, maintaining positive momentum in core dive equipment segments, regaining leadership in specialty camping and paddle channels and maximizing opportunities to enhance the long-term profitability profile of every business.
We are very excited by the future of Johnson Outdoors and confident in our ability to deliver sustained, profitable growth and enhanced value for our consumers, customers and shareholders long term.
Now I'd like to turn things over to Dave to discuss key financial highlights.