Good afternoon and welcome to Klaviyo Third Quarter Fiscal 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ presentation, there will be a question-and-answer session. [Operator Instructions] Thank you. I would like to turn the call over to Andrew Zilli, Vice President of Investor Relations. You may begin.

Thanks. Good afternoon and thanks for joining Klaviyo's third quarter 2024 earnings call. Our earnings press release, investor presentation, SEC filings, and a replay of today's call can be found on our IR website at investors.klaviyo.com. With me on the call today are Andrew Bialecki, Co-Founder and CEO, and Amanda Whalen, CFO. As a reminder, our commentary today will include non-GAAP measures. Reconciliation to the most directly comparable GAAP measures can be found in today's earnings press release or earnings release supplemental materials, which can be found on our Investor Relations website. Additionally, some of our comments today may contain forward-looking statements that are subject to risks, uncertainties, and assumptions, which could change. Should any of these risks materialize or should our assumptions prove to be incorrect, actual company results could differ materially from these forward-looking statements. A description of these risks, uncertainties, and assumptions, and other factors that could affect our financial results are included in our SEC filings, including our most recent report on Form 10-K and subsequent reports on Form 10-Q. Except as required by law, we do not undertake any responsibility to update these forward-looking statements. With that, I'll now turn it over to Andrew.

Thanks, Zilli, and thanks to everyone for joining us today. Klaviyo drove another strong quarter of results in Q3, delivering revenue of $2035 million, growing 34% year-over-year. More than 157,000 customers around the world continue to rely on Klaviyo's data and marketing platform to grow revenue by leveraging first-party consumer data to create highly personalized AI-powered communications over e-mail, SMS and push notifications. Klaviyo powers smarter digital relationships. Using real-time first-party data, our vertically integrated platform enables our customers to quickly and intuitively customize segments, orchestrate omnichannel campaigns and measure every interaction. Instead of requiring developer support, partners can leverage Klaviyo AI to get work done faster, optimize campaign testing and generate creative strategies. Klaviyo makes complex tasks simple and scalable, making marketers much more efficient. Enabling customers to centralize their consumer data on Klaviyo, allows them to build more personalized engagement, which ultimately drives more revenue. This is a key differentiator for Klaviyo, as many companies are dealing with a fragmented experience trying to manage consumer experiences across multiple marketing solutions. Companies choose Klaviyo to modernize and consolidate their tech stack because our platform is easy to use, flexible and capable of handling even the most difficult use cases. This is particularly true at the high end of the market, where our platform and our best-in-class integrations drive value and create efficiencies. In the third quarter, we announced our partnership with Authentic Brands Group, an IP company that owns more than 50 large well-known brands, including Vince Camuto, Billabong, BC Shoes [ph] and Juicy Couture. Authentic came to Klaviyo to modernize their tech stack across select brands within their portfolio. We're excited to build our partnership with Authentic brands and help them deepen their relationships with their consumers across many of their brands. Every business wants to know their…

Thanks, Andrew. Klaviyo delivered another quarter of strong financial performance in Q3, driving efficient growth at scale. Revenue grew 34% year-over-year to $235 million, and we reported a 14% non-GAAP operating margin, continuing our consistent top and bottom-line performance. We are delivering on our four primary growth vectors, adding new customers, growing in the mid-market, expanding with existing customers and expanding internationally. In Q3, we added over 6,000 new customers, and we now have more than 157,000 customers, up 16% year-over-year. Similar to last quarter, we saw softness in the SMB market and strength in entrepreneurs and in the high end of the market. The diversity of our customer base across size and geography allowed us to deliver another strong quarter despite the softness in one part of the business. Speaking of the high end of the market, we are really pleased with the results from our go-to-market initiatives we implemented last year to support our move up market. At the end of Q3, we had 2,619 customers, generating over $50,000 in ARR, which was up 54% year-over-year. We also had another record high number of customers landing in this cohort in the quarter, a great sign of the traction we're making up market. In addition to the customers you heard Andrew speak about, we also partnered with Lulu's, a digitally native women's fashion brand that was looking to enhance its tech infrastructure, streamline processes and improve its reporting capabilities. In Q3, they adopted Klaviyo for e-mail and are in the process of consolidating SMS with us. With both channels unified, Lulu's will be able to leverage our advanced flows, segmentation and AI tools to deliver more personalized omnichannel communications. We continue to drive expansion with our existing customers as they grow their usage and add new products as can…

Thank you. We will now begin the question-and-answer session. [Operator Instructions] And your first question comes from DJ Hynes with Canaccord. Please go ahead. Q – DJ Hynes: Hi. Thanks, guys. And congrats on the nice quarter. And Amanda, I appreciate the early look at 2025. AB, can you just give us an update on your various customer acquisition engines or channels, whether that's through Shopify, marketing agencies, direct selling? Like anything stand out to you in terms of performing particularly well or vice versa?

Yes, sure. So just as a reminder for everyone, we think about acquisition from a couple of different channels. So obviously, our marketing team is focused on what we describe as inbound acquisition. So that's driving awareness, folks coming to Klaviyo. We have a freemium motion -- so allowing customers of all sizes to get started for free, try Klaviyo that really sets up our sales team for success. Like you alluded to, partners are a big part of how we do customer acquisition, both digital agencies with several thousand in our program as well as big tech platforms, obviously, Shopify amongst those. And then finally, our sales team, as we're moving more into the mid-market enterprise, we do have a sales-driven motion for customer acquisition there. So across those -- and those kind of align a little bit to customer segments. We obviously spend more of our marketing effort is aimed at the SMB and what we call the lower part of SMB entrepreneur part of the market. And our sales team is more focused on the mid-market and enterprise side. So we're seeing -- I think we're seeing some strength across all three. With our entrepreneur segment, we're seeing really nice growth there. That was kind of smaller SMBs, largely driven by acquisition through Shopify and other platforms that cater to entrepreneurs that are maybe just starting out as well as a lot of our digital marketing efforts. And on the high side, with mid-market and enterprise brands, I think we're really starting to find a grove with our -- both our sales team as well as larger partners. We're recruiting more of those into our partner program to help drive demand as well as working with some of those larger platforms that work with more enterprise brands. So I think we're excited about all three of those motions. And both the rest of this year, leading into the holidays and next year, we're going to keep using those three as our kind of three tent-poles for acquisition.

Yeah. Make sense. Thank you.

Your next question comes from Raimo Lenschow with Barclays. Please go ahead.

Thanks and congrats from me as well. Amanda and Andrew, like the softness like that you kind of mentioned on the call, if you think about the economy, like we've been in like in tougher times for a while, and you guys have been kind of actually managing this pretty well. Did you see a change again in the last quarter that do you think that's more macro? Or do you think it could be election uncertainty and that plays a role here? I'm just saying we've been in this environment for a while and most other people talk about more stabilization on lower levels, but stabilization? Thank you.

Sure. Thanks, Raimo. I would say that what we're seeing is consistent. As you said, we've been in this macro environment for a while and the trends that we are seeing within our -- particularly focused on our SMB segment of customers remain very consistent with what we've seen and what we've discussed in prior quarters. We're seeing some softness in new customer acquisition. We're seeing some softness in expansion, but we are not seeing that macro environment or the impact become either materially better or materially worse. It has been steady. And what we hear from customers based on our conversations with them is that it's clear that we are in a value-based market, meaning that customers are very focused on the value that they're getting from their software. In this environment, we are really pleased with the way that we are able to deliver strong results because we're a must-have for customers to help them drive their revenue and drive their growth. The other thing that I think is important to remember is that we have a very diverse customer base, both in terms of size, ranging all the way from, as Andrew said, entrepreneurs all the way up to global enterprises as well as geographies around the world, which means that we're not reliant on either one specific type of customer or one region to drive our performance. So in fact, this quarter, we saw strength in the entrepreneurs, and we also saw strength in the high end of the market. I think the last factor that's important to think about in this environment is that it's important to remember, Klaviyo is not indexed to GMV. We index to digital relationships and the digital relationships that our customers are building with their consumers. And so especially during this time of year, as we get close to Black Friday, Cyber Monday, helping our customers engage with their consumers in the right way over the right channel with the right message at the right time is extremely important because that is how we help our customers thrive.

Okay, perfect. Thank you. Make sense.

Your next question comes from Scott Berg with Needham. Please go ahead.

Hi, everyone. Thanks for taking the question, and a nice quarter here. AB, I just wanted to ask on the two new hires that you mentioned, the CTO and CPO. At your platform, I know you've talked pretty extensively about the database kind of bottoms-up platform and the benefit you all receive from that. But how do these two new hires, how are you expecting them to impact the technology footprint going forward?

Sure. Yeah, we've got a great team. We have some big ambitions, and I'm very excited for Surabhi and Ed to join forces, because I know they have ambition that matches our own. I think for all leadership hires, there's maybe two core traits we look for. One is that humility, the ability to dig into the details, roll up your sleeves. And the second is having seen things at scale. And so I got a second point is particularly material for what you're talking about. Ed actually is interesting, as I was getting to know him and we're spending time, Ed is actually a Klaviyo customer -- was a Klaviyo customer, one of the businesses he started was one of our early customers. So he's got a lot of context for the space. And for both Surabhi and Ed [ph], they've worked on some of the PlanetScale infrastructure. So as we think about Klaviyo as the source of truth for consumer data, for businesses, being that system of record, how do you build systems that are very elastic, very scalable, very reliable, very secure, I'm excited that they both have a lot of experience building that. So I think -- but we've done a really good job with our engineering team to-date kind of instilling that in our culture, and I think they're going to help us scale that quite a bit.

Wonderful.

Your next question comes from Brent Bracelin with Piper Sandler. Please go ahead.

Thank you. Good afternoon. AB, the Q4 guide here does suggest the business is poised to cross over $1 billion in ARR exiting the year. I'd be curious to hear your thoughts and product vision here on the next $1 billion. Wall Street always wants more. You're bringing in new talent. You have a strong balance sheet, good cash flow. You could always lean into M&A. Walk us through kind of the appetite to add that next $1 billion and how much you're going to lean into M&A, internal investment. Walk us through that vision that would be helpful. Thanks.

Yes, for sure. Well, I think it's -- hopefully, it will not take us nearly as long to get to the $7 billion, it took us to get to the first one, because we like to get that pretty quickly. So let me talk about a couple of things. Amanda talked about the four areas that we're focused, continuing to get more SMBs on the Klaviyo platform, doing that internationally, expanding up into the mid-market and enterprise, and then also growing our product portfolio. So let me speak a little bit about the product side, and I'll come back to the customers we're going to serve. A mantra we've had inside of Klaviyo is, if we're going to build a product, it's going to be best-in-class. The word we use is premium. And so a few years ago, Klaviyo's core product was a database and then kind of e-mail and marketing on top of that. We've taken an approach of well, how do we extend to all of the messaging channels that matter for a business. And so that's why we put big investments in SMS. And now going forward, we're doing a lot more with mobile, mobile applications and the experiences there as well as social channels, things like WhatsApp and other social networks. So I think we can do a lot more than just e-mail and go way beyond that into all of messaging and marketing, what we're doing with reviews, that's another product category that's very important to a lot of marketers. And then even thinking beyond that, we think about like what are the other customer experiences that you can use the source of truth that we're building, this database to power, to personalize, to measure, to use AI to automate so those experiences get smarter…

Helpful color. Thank you.

Your next question comes from Michael Berg with Wells Fargo Securities. Please go ahead.

Hey, congrats on the quarter. Thanks for taking my question. Congrats on the quarter. I want to touch on the international opportunity quickly. Things seems to be operating on all cylinders there, and you had some pretty nice announcements across languages as well as native capabilities there. What -- how can we think about the progress since launching those? I know it's early on, but across the new languages and the five new regions, any initial takeaways there that you can leverage for new geographies as you expand? Thank you.

Sure. Thank you so much for the question, Michael. And we are very excited about the progress that we're seeing across international. This quarter, particular strength in EMEA with 45% revenue growth. And when you talk about some of the impacts that expanding languages and that focus on international is having in the business, this quarter, we saw notable strength in our new business across France, Germany, Spain and Finland in particular. We are focused this quarter and going forward on adding local language-speaking sales reps to support that product capability so that we can support local language selling in regions like Germany, France, Spain and Italy. In terms of other progress that we're seeing in the business, it's leading to some great wins. We had terrific wins this quarter internationally, not only with The Body Shop, but also with Minelli and Passionata, all of which are great brands internationally. And I think another important part to call out is the strength of our partner network and the impacts that our partner-led approach is having on our international growth. We are very appreciative of our partners around the globe, including companies like PrestaShop, Think Digital and Oz, among many others. They are helping to support us as we expand outside the United States. Still early days, but I can tell you that the customer response has been terrific for the launch of 5 new languages, German, Portuguese, Korean, Spanish and Italian. It was just in October, but they are very excited, and we are excited to see how they can continue to drive growth internationally.

Awesome. Thank you.

Your next question comes from Rob Oliver with Baird. Please go ahead.

Great. Good evening. Thanks for taking my question. AB, mine is for you. A couple of questions ago, Brent asked about the next leg of growth to $2 billion. And when you look at some of the other products aside from SMS, which is obviously number one on cross-sell, I know Amanda called out cross-sell still as an area of strength. Maybe talk a little bit about what you're seeing from Reviews and then in particular, CDP, where I know you guys made some changes to how you package the CDP solution and would love to get an update on how that sort of bifurcation of the product is perhaps driving incremental wins? Thank you.

Yes. I think going forward, we very much look at being -- going from a single product company we worked three years ago to a multi-product company and a platform, something where you can buy all of the applications or a lot of those applications that integrate, that's our goal. So I'll start with SMS, and then I'll talk about CDP. For SMS, we talked about how 80% of our top 50 customers are using SMS. I think it was in the early remarks. And I think that shows that's messaging a lot of demand from both SMB, but as well as mid-market and enterprise and a lot of users there. So we're very excited what that tells about the story around wanting to consolidate, wanting things on our platform because of what the data that we have. And we're doing more to expand coverage there. So we also mentioned that we've expanded SMS coverage to more -- 6 more countries predominantly in Europe. And we're also doing deeper integrations with SMS into other functionality that's outside of Klaviyo. So for example, if you do advertising and you're doing demand gen on other platforms, for instance, Meta platform, you can now -- rather than just collecting e-mails, you can also collect phone numbers and have a seamless integration with SMS. So I think we're really, really good progress there. We continue to look at like adoption rates and what percentage of our customers can adopt and how do we make it easier for them to not just do it through our sales team, but also do it through partners and obviously do it directly through our products. So really, really excited about the progress there. And I think we're going to see that carry over into other messaging channels that…

Great. Thank you for all the color. Appreciate it.

Your next question comes from Keith Weiss with Morgan Stanley. Please go ahead.

Thank you guys for taking the question and congratulations on a solid quarter. I wanted to dig into the NRR commentary a little bit and why it weighs on growth into next year. I was a little bit surprised because it sounds like the upsell motion is going and the cross-sell motion is going quite well for you guys, particularly with SMS, but the switch portfolio is expanding really nicely. The expansions have been pressured by macro for a while. And so you're anniversarying that, and that's not like a net new impact into next year. And the bigger lands, I mean, that's just you're accruing the revenues elsewhere rather than NRR, you're just getting it upfront. So can you touch us a little bit of why the NRR can use sliding like why there's not better offsets from cross-sell and why that's an incremental pressure on revenue growth into the forward year?

Sure. Great to hear from you, Keith. Thanks so much for the question. As we said, we don't guide to NRR specifically, but we do expect that it will continue to decline in the near term, and that expectation for a near-term decline hasn't changed. So if you break NRR into its components, there are three primary components of NRR. First is retention. second is expansion of existing products; and third is cross-sell. Retention on the retention side, our gross retention remains strong because we are a must-have for our customers. On the expansion side, if you split that into expansion of products, existing products and then cross-sell, expansion of existing products tends to be the largest driver of our overall expansion. It's a significant driver of NRR. And that is part of why we're talking about the impacts that we're seeing there. We continue to hear from customers that it's a value-based market, particularly among SMBs, they are very mindful of their spend. They are intentional about the messages that they're sending. And then also, as I mentioned earlier in the prepared remarks and as you mentioned as well, as we move upmarket, customers tend to land larger with multiple products that leaves less opportunity for expansion. It is a good thing overall. We like landing larger and earlier, but it does create some pressure on that expansion component of NRR. And because of those two factors, we expect that, that decline in the expansion is going to continue. It's consistent with what we've seen. But again, because our NRR is a trailing 12-month calculation, and we first started seeing this appear last year, that's part of why you're seeing that impact into next year. On the cross-sell side, we are very pleased with the progress we're seeing, not only with customers adopting SMS, but also CDP and reviews. And we continue to see customers who expand with us. A great example this quarter was Spot & Tango, who added SMS after they had already been using Klaviyo for e-mail. We also added another customer this quarter in the beauty and skincare space, who had previously switched to Klaviyo for e-mail. And this quarter, they added SMS in order to improve their multichannel messaging. And we continue to hear from customers that they see real value in that consolidation. Most importantly, they see value from it because it creates a better experience for their consumers because consolidation helps them more effectively engage consumers across channels. They also see value because it simplifies the way that our customers run their businesses. It makes it easier for them to have a comprehensive view of performance and reporting, all under one roof with Klaviyo. So we believe that, that trend is going to continue to be an important driver of cross-sell going forward.

Got it. Just a quick follow-up. If we think about the expansion within SMB being somewhat macro related, can we read through that like you're assuming a continued sort of the continuation of the current macro environment we're seeing right now, which hasn't been great into next year. So like we could take it away, saying, you're being conservative about sort of macro assumptions into 2025.

I think that's a fair assumption. As we said this and we said earlier on the call as well, this trend has been pretty consistent all year. And because it has been consistent, we're assuming that, that's going to continue at a similar rate as we head into next year. So to the extent that the macro environment changes, we could see a shift there, but I think it's the prudent thing to do to assume that the current environment is going to stay stable.

Absolutely. That’s super helpful. Thank you so much, Amanda.

Your next question comes from Arjun Bhatia with William Blair. Please go ahead.

Thank you very much. I wanted to touch on the upmarket traction. It sounds like to the earlier point you were making, Amanda, just then that your customers are landing larger. You're seeing the 50,000 customer count increase quite a bit, and you have a host of kind of large logos to show for it. But as you move further upmarket, how are you seeing the competitive dynamics change? How are you seeing the vendors that you're displacing change? And what impact is it having on win rates and sales cycles in particular? And then as you look into next year on the NRR front, what should we expect from those larger customers? Because it seems like some of the pressure is with smaller customers. But should we expect one year out after landing, two years out after landing that those larger customers might actually expand at a faster rate than your customer base today? Thank you.

Sure. I'll take the first part on competition and how we see their spend and adoption of our products growing over time. So, from a competitive dynamic, as you move up into the mid-market enterprise, we built Klaviyo to be the system of record and extremely scalable. And then obviously, like marketing on top of that, that also scales as well. So very pleased about with the expansion we're seeing there. We're competing largely with companies that didn't start -- products that didn't start as a database, that really were marketing products. Some of them cover just a single channel, could be e-mail, could be text messaging, could be mobile. And I think the fact that we cover all of those channels is a competitive advantage for us. And the fact that we've built this kind of data engine underneath. So we see a lot of folks modernizing off of maybe some older technology. And I think that's going to be a very durable trend. And then as we're landing, as Amanda already talked -- spoke to this, we're seeing a lot of customers actually want to adopt more of our product set upfront, which is great. And I think over time, as I talked about like we plan to expand our product portfolio. We like what we're seeing from SMS and CDP and analytics and reviews. And we expect that to grow over time. And so I do think there's opportunities for those businesses to grow with us. And I'll add to the components of NRR that Amanda mentioned, one that we can start to take advantage of when we get into the enterprise is expanding across business units and geographies. One of the patterns we've seen is like when we land with enterprise businesses, there's actually an opportunity to start with maybe a brand or a region and then grow from there. So anyway, I think there's a lot of room to both grow logos as well as then expand their spend and our -- how much that business is relying on Klaviyo for all of the different parts.

Okay. Understood. Perfect. Thank you.

Your next question comes from Derrick Wood with TD Cowen. Please go ahead.

Thanks. Amanda, another impressive quarter around margins. It sounds like there's a lot of moving parts to consider in Q4. And I guess by my calculation, ex the cash bonus payments, operating margin guide would be around 8%, which is still down from the mid-teens year-to-date. Could you just comment on how to think about some of the seasonal factors, especially the degree of seasonal compression in gross margins and the seasonal uptick in sales and marketing spend and remind us why you tend to see such big ramp in sales and marketing spend in Q4?

Thank you. It's a great question. I appreciate you asking it. On operating income, we discussed in the prepared remarks, the guidance includes the impact of the accrual for the new cash bonus program. Think of that in the low teens millions of dollars as a catch-up accrual for all of fiscal 2024. In terms of the underlying performance, what we're expecting in Q4 is our normal typical seasonality in the business. What we tend to see in our business in Q4 is a bit of gross margin pressure, which comes from a result of increased spending volumes. And those spending volumes come with higher expenses in Q4 just based purely on volume, as well as additional marketing expenses. This is the most important time of year for our customers. It is a time when we want to be front and center with them. And so, we tend to market more in Q4 to be -- make sure that we are top of mind for customers in this really critical time for them. What we are expecting this quarter and this year in Q4 is very much in line with that typical seasonality. So, if you took out the impact of the new bonus program, our Q4 guidance would be in line with what was implied when we issued our Q3 and full year operating income guidance this quarter.

Got it. Thank you.

Your next question comes from Terry Tillman with Truist. Please go ahead.

Thanks, AB, Amanda and Zilli. My question is kind of a multi-parter here. First, in terms of just another reminder for us, Amanda, in terms of 4Q, how does that usually look in terms of seasonality of winning new customers? I don't know do they want to keep kind of those kind of decisions off the table because of the holiday selling or because of your up market motion, you could still see some strong activity in terms of new customer business? And then the second part of this question is, I appreciate the macro dynamics and value-based kind of decisioning by your customers. Do you assume in the holiday period that like your existing cohorts of SMS customers are actually going to send lower volumes than last year? Thank you.

Sure. Thanks so much, Terry. I'll take the adds first, and then we can talk a little bit about what happens with SMS in Q4. So from an adds perspective, historically, Q4 is a seasonally strong quarter for us. Now, we don't separately forecast net adds, but we do tend to see many customers come to us in Q4, particularly at that lower end of the market, right as they get ready for that holiday season. It is important to remember that as we are moving more and more up market, we may add fewer but higher quality customers. And we think that's a worthwhile trade-off over time. So said differently, one mid-market customer or an enterprise customer can be worth several entrepreneur customers in terms of LTV. So that's why you may see some movement in that Q4 number, but it does tend to historically be seasonally strong. On SMS, what we are seeing in SMS volume is that SMS tends to be seasonally strong as a result of the holiday season. It is a great time for brands to use SMS, because it's a highly time-sensitive time. It gets consumers attention, during that narrow window of that five day period for Black Friday, Cyber Monday. And we would anticipate that we're going to see that again with SMS this year. In terms of SMS, and kind of what's happening with the overall trends there, what we're seeing is customers adding more subscribers and seeing healthy growth in terms of their subscriber base with SMS. They are being intentional about the number of messages that they send per subscriber. And that is somewhat consistent or has been consistent with what we've seen in the prior quarters. So overall, continued healthy growth in that channel, just at a little bit of a moderated pace in terms of the sending versus what we would have seen in the past. Yeah, I think a great example of customers and how they think about switching over during the quarter and the impact that Black Friday, Cyber Monday has is Lulus. Lulus this quarter really wanted to take advantage of the personalization and the advanced capabilities that our platform has. And despite a very tight migration goal, they switched over to Klaviyo so that they could get on SMS and deliver those personalized messages ahead of Black Friday, Cyber Monday.

Your next question comes from Nick Altmann with Scotiabank. Please go ahead.

Hi, this is John Gomez on for Nick Altmann. Thanks for taking my question. Can you talk about your pipeline for upmarket logos? And when you think about the pipeline and seasonality upmarket, should we expect the bulk of that strength to come in Q4, given that's the biggest renewal quarter and perhaps this provides the best opportunity for displacement activity?

Yes. So, just in terms of pipeline, when we think about -- again, we work with a lot of retailers. So, as Amanda was alluding to, a lot of our enterprise customers are not making buying and switching decisions in Q4. Typically, they'll do that offset by a couple of months or a quarter or two. And we still -- I mean, we do get some larger folks that will say, hey, I'm getting in the rush right before the holidays, right before Thanksgiving, I want to go now. But in general, we think this is a quarter to really build up those relationships in that pipeline. And we see a lot of that actually materialize into customers post the holidays when folks say, okay, we've now gotten through the rush. And so in January, we can start to make decisions about upgrading their tech stack or consolidating more products to our platform.

Great. Thank you.

Your next question comes from Mark Zgutowicz from The Benchmark Company. Please go ahead.

Thank you. I was just curious if Shopify's more recent expansion and success that they're having at the enterprise level is starting to trickle into your pipeline and sort of how your preparedness and go-to-market looks there relative to mid-market? Thank you.

Yes. So, our partnership with Shopify just continues to get better and better. And definitely, as they're working with larger and larger retailers and businesses, we're doing the same. I think going to market together is a motion that we've worked on collectively. And I think the reason this works so well is the complementary nature of, hey, Klaviyo is this kind of this customer platform. We've got all the customer data and then we can help power customer experiences. Obviously, we work with Shopify's team to integrate really well. And from a customer's point of view, from a retailer's point of view, I think this idea of commerce and marketing working together. I mean they think of those as they're two different products, two different categories, but they have to integrate really tightly. And so the integration that we've worked on over the last decade with the Shopify team, I think, is really paying off. And that's a model, by the way, that as we start to do more with enterprise businesses, we want to replicate. Are there other platforms both inside and outside of eCommerce and retail and even other verticals that we can work with where we say, hey, these two technologies really work well together? We expose APIs, you can do custom development, but you also know out of the box. Things are just going to work. Data is going to flow back and forth really well. So we're excited about the progress there and definitely working with Shopify has been great.

Excellent. Thank you.

And our last question comes from Kelly Valenti with Goldman Sachs. Please go ahead.

Hi. Thank you for taking my question and congrats on the quarter, building on kind of the discussion we had on integrating the e-commerce and the marketing layers, can you talk a little bit about some of the ways that you're helping Klaviyo connect to ad audiences? I know this came up last quarter. So curious kind of what use cases you're seeing and how you see that potentially expanding overtime. Thank you.

Sure. Kelly, do you mind repeating your question? It just cut out for a second in the middle.

Oh, sorry. Yeah, I just wanted to hear about how you're helping Klaviyo customers connect to ad audiences. I know that came up on the call last quarter. So just curious, what kind of like use cases you're seeing? And how you see that expanding overtime?

Sure. Yeah. So you think about Klaviyo as how we can help with marketing, there's a big chunk of the marketing budget that fits into advertising and doing demand generation, raising awareness. It's really important that Klaviyo as a platform integrates tightly with the Google, the Meta. We talked about TikTok. I think it was last quarter. So all those platforms have Pinterest, we want to integrate with all of those. And the way that typically works is folks think of Klaviyo as part of their acquisition funnel. So when new customers come to the website, how can you through forms, and other data capture, how can you make sure you build a relationship with that visitor that you don't have to maybe spend as much retargeting and getting them to come back? And then how can you use Klaviyo and messaging over e-mail, SMS and mobile to actually convert them into a first-time or paying customer. So we're an important part of that acquisition funnel. And then also, we like to give businesses the ability to pass that data back to those ad platforms. So we've done a lot of work that if you have, say, a best customer list inside of Klaviyo that you can obviously curate based on all the data you have, can you pass that back to those ad platforms as signal for the maybe types of consumers that are a good fit for your brand, so you can get better targeting. So we think of Klaviyo is very much more than just helping you retain and get customers -- keep customers coming back. We also have a big job to do on the acquisition side as well.

Great. Thank you.

Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.