Matt, thank you for the question. Let me start with the second one, and then I'll come to kind of the cadence in Q3. So yes, the comps are positive for this quarter, and we actually had a strong start for quarter that has continued all the way through to today. So I feel very good as, we've all shared in terms of the adjustments that were made in driving the performance, quarter four. To your question, kind of going back to quarter three, we had to we'd shared with you Labor Day was good. And then coming out of Labor Day, we've really started to see that pressure. You know, we'd obviously taken a second price increase. And that really impacted the smaller sized orders at under $6,000. At the same time, customers are facing uncertainty more broadly, and we really saw that shift down with that impact. I think then, you know, as we saw that drop down, we then made some adjustments. So it's our cadence started to improve. Towards the '3, but obviously not enough to be able to make up that loss in the middle part of the quarter. To your question, did we see any impact regionally? We see a little bit more a challenge in performance in a few states such as Florida and Texas. But honestly, it really is more broadly lashly as we look across the whole, you know, pet place. Think. So then as we moved into Porta 4, you know, the adjustments we made both in terms of promo cadence, you know, we simplified, we were bolder, but clearer, but instead of having some of the more discreet personalized offers, we just went, you know, full throttle with a winning promotion. And, you know, there were many other companies that were promoting up to 80% off. So we knew we needed to be strong. We wanted to win, and we did win. Based on the November results that just came out yesterday from Bank of America. And then the second point, your you know, what else shifted was just the optimization of the media strategy, trying to really focus also on that middle income consumer to be able to get them to convert. Again, just pleased to see the step up of that 6,000 and under order performance really moved back up, from where we were in quarter three.