Yes. Thank you. I mean you're witnessing Lovesac undergo a metamorphosis where we are brand focused, and we need to be brand focused. We've done very well with focused message around Sactionals. Buy a bunch of seats, buy a bunch of sides, build anything you want, and that will continue to be a powerful marketing tactic for us, but it's no longer the strategy. As a tactic, something like Sactionals that plays well on TV, amazing video, has all these features and benefits will always be a powerful tool, and you'll see us use this tactic as we expand into other categories and even rooms. But our overall goal for this brand is to evolve into a lifestyle brand. If we're going to do that, our advertising communications need to become more emotional, more brand-focused overall and built around a strategy to achieve those ends. And so as it pertains to Snugg and these other platforms, we certainly will lower funnel where the focus is not establishing the brand and driving awareness for the brand, mid- and lower funnel, you will see Snugg ads, you will see new platform ads, and they will be product-focused with the point being conversion. And the opportunity there for us that we see as real upside is at the moment, so much of our communications because we are spending a significant amount of money on marketing, right? We are not a retailing merchant with a tiny ad budget. We are a marketing-driven engine. And so much of our communication is around a discount. It's around a sale. And it's around one product, just being frank. And so having this multi-tiered product strata now allows us instead of offering, for instance, as you've witnessed, 30% off or it's up to 40% off. It now can be an up to message, and you're starting to see that fold in. It will allow us to offer discounts on certain products and not discount some products that we know, the higher-end consumer is willing to pay full price for or closer to full price for on holidays. And so we've really lacked for dynamism in our marketing messaging because of our focused catalog. And while we, on principal, will never become unfocused, we got to remember that we're still generating a sectional-sofa business, Snugg and Sactionals combined that eclipses most of our largest competitors' entire upholstery businesses. And so to get that from 2 and then maybe even 3 platforms is still pales in comparison to the who knows, 20, 30, 40, 50 sofa sectional designs that some of our competitors offer. So we'll stay focused overall, but we are diversifying and it really will make the business more dynamic, we feel going forward.