Melinda Whittington
Management
Good morning, Brad. Yeah. So Joybird, two things are happening. I think if you look across e-com, you're starting to see that consumer growth more broadly look like the broader furniture industry, right? So I think there's some pacing there that we'll take out execution, right to really over perform and we're still very bullish on what the Joybird brand can do. In this quarter, as you alluded to, we had sort of a one-time effect as well that we're still working our way through. And it's just a matter of, you think about marketing mix modeling that you've done over the years, now it's more technical, right and involves more algorithms and artificial intelligence and so forth. And as we move to some more automated solutions, we just affected the traffic that we had coming to our site. So that's been reversed. And again, too early, as I said in my prepared comments, too early to claim complete victory, but we're certainly seeing improvement as we back that out. But that said, I do think that consumer is going to -- so the movement in the growth I expect is probably going to look a little bit more like the rest of the industry, like our more brick-and-mortar type of businesses. So what that says for us is, one, it takes out execution, it takes a great brand. And it also says, we need to optimize costs and sort of structure the business to prepare for that type of an execution. So with all of that kind of rounded out, we still feel great about the brand, it still resonates very well with consumers. Our stores are doing well. As I noted, we're going to be up to 10 stores by this summer and our path as we have 25 identified, we may manage pace a bit, but we'll have 10 open here by this summer. And we're going to continue to invest on that brand even some of the honing we've done over the last quarter on the messaging to make sure we're really enticing that that consumer with fresh post-pandemic messaging just like we're doing across the rest of our brands looks to be resonating. So we still feel good about the long term, not thrilled about some of the challenges in the near term, but we'll work our way through that.