Melinda Whittington
Analyst
So what I would tell you is, as you know, as well as I, you can, you can find a prognosticator that can, can give you a pretty wide range of, of the worst is behind us, or we've only just begun, right. And I think you have to assume that things are going to continue to get tougher for the consumer. Certainly over this calendar year. Thus far for our consumer, which is a little more on the upper end of sort of that middle end consumer, we simply haven't seen that. And so, we're planning prudently. And that speaks even in a Bob's point to Bobby's question around, kind of a kind of a wide range of potential outcomes relative to how bad might it get out there. Now that said, as we've put our head down and focused on execution, across, again, supply chain and how and how we're delivering in shorter lead times, and then how we're taking care of the consumer, when they interact with us, particularly in our own retail. We've been bucking the trends, and we're taking it month to month, quarter to quarter, and making sure that we're still investing, investing in marketing and execution and growing our capabilities. And that's working for us. So I guess I'd say, I'm cautiously optimistic, particularly for the things that we're where we can control our execution that I think we just continue to get stronger every day. But we recognize that, none of us know exactly what the total external environment is going to look like, over the next year.