Earnings Labs

Manchester United plc (MANU)

Q3 2017 Earnings Call· Tue, May 16, 2017

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and thank you for standing by. Welcome to the Manchester United Earnings Conference Call. At this time, all participants are in listen-only mode. Following the presentation, we will conduct a question-and-answer session. [Operator Instructions] We would like to remind everyone that this conference call is being recorded. Before we begin, we would like to inform everyone this conference call will include certain forward-looking statements, which are subject to various risks and uncertainties that could cause actual results to differ materially from these statements. Any such estimates or forward-looking statements should be considered in conjunction with the Company’s note in our earnings release regarding forward-looking statements and risk factors discussed in our filings with the SEC. Manchester United PLC assumes no obligation to update any of the estimates or forward-looking statements. I’ll now turn the conference over to Ed Woodward, Executive Vice Chairman of Manchester United. Please go ahead, sir.

Ed Woodward

Analyst

Thank you, operator, and thank you, everyone, for joining us today. With me on the call again are Cliff Baty, our CFO; and Hemen Tseayo, Head of Corporate Finance. We’re approaching the end of a compelling season. Our first with Jose Mourinho as manager and one which I believe we made tremendous progress both on and off the pitch. It’s been an incredibly busy season, which will see us play 64 matches including an astonishing 9 matches last month. This will be the second busiest season in our history. In the league, we set a new club Premier League record of 25 matches unbeaten within a single season, we won The FA Community Shield and the EFL Cup, and obviously we’re delighted to reach the final of Europa League where we will face Ajax in Stockholm, next Wednesday. It’s the only major trophy we’ve never won. Off the field, we’re pleased to announce today that our performance has been stronger-than-expected and are increasing our guidance to record revenues of GBP 560 million to GBP 570 million and EBITDA to GBP 185 million to GBP 195 million. Turning to our commercial business. In sponsorship, we’ve announced 2 global partnerships. The first with Uber. The first partnership of its kind, which involve global campaigns, creating exclusive experiences for Uber riders and drivers around the world and the creation of a dedicated Uber zone at Old Trafford. And the second is with Aladdin Street, the world’s first dedicated premium Halalan Toyyiban focused e-marketplace. Aladdin will work with us to generate brand awareness and compelling engagement projects with our followers via the club’s digital platforms as well as one-to-one fan events and campaigns worldwide. Turning to media. Our media business continues to drive global audiences in massive scale. On the social front, the club…

Cliff Baty

Analyst

Thank you, Ed, and hello, everyone. I’m going to review our results for the third quarter of fiscal 2017. As usual, unless I mention otherwise, all figures are in U.K. pound sterling. As mentioned last quarter, year-over-year comparisons throughout fiscal 2017 will be materially impacted by 3 themes. The impact of non-qualification to the Champions League, the new domestic and international Premier League deals; the cadence of matches on a quarterly basis. Total revenues for the period grew by 3.1% to GBP 127.2 million, primarily as a result of the growth in broadcasting revenues despite playing 1 fewer home Premier League game during this period. Adjusted EBITDA for the period was GBP 30 million, 33.2% below last year’s third quarter due to increased staff cost and operating expenses. As with previous announcements, we’ve included both adjusted profit and adjusted earnings per share as we believe in assessing the true comparative financial performance of the business, it is useful to strip out the distorting impact of items that are unrelated to the underlying business, and then to apply a normalized tax rate of 35% for both the current and prior periods and we’ve provided a reconciliation of this in the earnings release. The result of the quarter was a GBP 3.8 million loss compared to a prior-year profit of GBP 13.7 million, primarily due to increased amortization costs following the investment in players over the summer. Turning to the key items of note in the financial statements. Commercial revenues were up GBP 0.7 million, with growth in sponsorship, retail, merchandising, apparel and product licensing revenues being partially offset by decline in mobile and content revenues. Broadcasting revenues increased GBP 3.6 million, primarily due to the new Premier League domestic and international broadcasting rights agreements, partially offset by playing 1 fewer Premier…

Operator

Operator

Yes, thank you. We will begin the question-and-answer session. [Operator Instructions] And the first question comes from John Janedis with Jefferies.

Brian Paturzo

Analyst

Hi, this is actually Brian Paturzo on for John. So first question is, assuming you fail to win the Europa League and you finish outside of the top four, can you remind us how the adidas penalty will impact your results in fiscal 4Q and also in fiscal 2018?

Ed Woodward

Analyst

Yes, Cliff, do you want to?

Cliff Baty

Analyst

Yes. Hi, Brian. I think, as we mentioned before, the impact of this, so it’s a 30% reduction in the following year’s payments, so receipt of sponsorship next year from adidas will be GBP 70 million if we’re in the Champions League, so that would be 30% of that, so that would be GBP 21 million reduction, but important thing to remember about that is it’s spread out over the remaining life of the contract, so in accounting terms, that is spread out, so we have a two year catch up this year, so it’s about a GBP 4 million hit in fiscal 2017 and then it’ll be a further GBP 2.1 million hit for the life of the contract, which has got another eight years to go.

Brian Paturzo

Analyst

Okay, thank you. And then just one – second question is, it looks like the summer tour is more robust than last season. Can you talk about the revenue impact that you’ll see from a larger summer tour? And how this compares to last year when you played fewer games?

Cliff Baty

Analyst

I can’t – it’s Cliff again. I won’t talk specifics, Brian. I think, yes, you’re right, we’re playing more games. As Ed just mentioned, they have very popular games in North America with a large support, so we would expect to see improved financials from that tour, but I won’t talk in any specifics about revenues that we receive, et cetera. But we’d expect a smaller sort of single-figure digit increase in the sort of earnings from tour this year as opposed to where we went last year.

Brian Paturzo

Analyst

Okay, thank you.

Operator

Operator

Thank you. And the next question comes from Omar Sheikh with Credit Suisse.

Omar Sheikh

Analyst · Credit Suisse.

Good morning, everyone. Just a couple of questions, maybe first for Cliff following on the question about Champions League, maybe if you could just remind us on what the variable cost impact would be if you weren’t to qualify for the Champions League, because presumably that’s an offset for some of the revenue hit that you mentioned? And then just maybe a question for Ed. You’ve touched upon the appointment of Phil Lynch as the CEO of media, and obviously, you had the MUTV app sort of available for a few months now, five months I think it is. Could you maybe talk just broadly about your – the opportunities as you see them for developing the media strategy and what part the MUTV app might play within that, that will be helpful?

Cliff Baty

Analyst · Credit Suisse.

Okay, Omar. I’ll take the first, I think you’re referring to – really, the question is what is the impact sort of on an ongoing basis between us being in the Champions League and us being in the Europa League. Clearly, the Champions League has greater revenues, but we do have a design of sort of – an offset within salary costs on our bonus structure which attempts to sort of dampen the impact between being in the Champions League and being in the Europa League. So it’s a single-figure digit. On a normalized basis, we get a single-figure digit EBITDA benefit from being in the Champions League, but I think it’s important to note that Champions League, we’d expect sort of GBP 40 million to GBP 50 million in revenues whereas the Europa League, absent this year, is normally sort of around about the GBP 50 million to GBP 20 million revenues. I think, it would – take a point to note actually this year, we have benefited from the performance of other English teams in the Europa League. We qualified by winning the FA Cup and because only ourselves in Southampton went through into that first round, we got a bigger share of the market pool. And also, really performance of Southampton and Tottenham later on in that competition meant that we picked up a bigger share of that market pool and will do throughout the knockout stages. So we benefited to almost sort of GBP 7 million or GBP 8 million over a normalized UEL Europa League in this season.

Ed Woodward

Analyst · Credit Suisse.

And then, thanks, Cliff. I’m Ed. Your second question was around the hiring of Phil Lynch and where we’re in the MUTV app and an overall opportunity and how we see that. I mean, I think, good question. I think the opportunity generally around digital media remains an important one for the club. The MUTV app is just a part of that, and Phil, who has come in since February, settled in quickly and is looking at integrating the web and the app strategies that we have across media and also looking at developing MUTV into next phase of its evolution, which again is important. We do MUTV as the sort of production company, feeding these media channels, and also, obviously our social media footprint, which is large. The learnings have been interesting around the MUTV app. I’m – you’re probably not surprised. I’m not going to go into detail from – with commercially sensitive numbers around where we’re with it, but we’ve learned a huge amount, being happy to say minimal technical bugs as we launched it. One third of subscribers are from the U.S. You heard me list out the main five or six countries, but a large number from the U.S., 3/4 are under the age of 24 – sorry, 34, so a good age range demographic there and about two thirds use Apple iOS devices and the only thing I’d say is, again, we’re tracking very closely what resonates from a content perspective and what doesn’t, and we’re looking to drive the marketing of the app around the summer tour given the – it’s the first time, obviously, we will have live games to be able to push through the channel through this feed, and we’re hoping to get some good feedback on that, but it’s a work in progress. The way the MUTV app integrates into the overall strategy is something we will communicate later this year as we come to market, as we’ve said before, later in 2017 with the relaunched website plus the app that we’re working on with HCL.

Omar Sheikh

Analyst · Credit Suisse.

Brilliant. That’s very [indiscernible] thanks for that.

Operator

Operator

Thank you. And we have time for one more question, which comes from Alex Mees from JP Morgan.

Alex Mees

Analyst

Thanks, good morning everyone. Just a couple of questions, if I may. Firstly, perhaps Cliff, just on the trophies that you’ve won and then would hope to win with Europa League. Is there material prize money that’s earned with these successes and if so, where does it get reported? Secondly, on employee expenses, I wonder what the variability is around success in the Europa League? So is there incentivization that we should be thinking about when we compute employee expenses forecast? And then just finally, perhaps one for you, Ed. I wonder if you could just talk briefly about the retail strategy. It’s been a while since we’ve touched on that in terms of broadening out beyond Old Trafford and conquering the world?

Cliff Baty

Analyst

Alex, I’ll take the long first. I mean, I think in terms of the trophies, really, the material one and the only material one for us to talk through would be Stockholm next week. The winner of that in fixed fee terms get GBP 6.5 million. The loser gets GBP 3.5 million. We’ll also get a little bit of market pool from that. So there’s your delta in terms of win or lose. I mean, for us, the bigger prize arguably is this – is obviously, we’ve talked about the adidas impact and the Champions League, in terms of pure financial terms, we’re talking there. So that’s the delta there. In terms of – yes, we do have – we would have some bonuses payable, but in relationship to the size of our overall payroll, they are not material, and we also have small bonuses due contractually from some of our contracts – sponsorship contracts were we to win as well, which sort of net each other out. So nothing material from an overall financial point of view. I think the main thing to stress, which I replied on the previous question is this has been an exceptional year for us in Europa, the way the events have worked out. So the actual revenues that we’ve made from the tournament this year unlikely to be achieved if one went into the Europa again because of the way teams have behaved and performed with us. So that has given us a benefit to revenue and to EBITDA that you’ve seen a little bit in the upgraded guidance today. Not all of that guidance increases due to the Europa, but a good portion of it is.

Ed Woodward

Analyst

And then your question on retail. I mean, I obviously mentioned obviously on the call already around the megastore performance, which has been fantastic in six of the last nine months, we have records broken in terms of revenue and the relationship from a – if you like broader wholesale perspective with adidas has been fantastic. We’ve experienced in the megastore the highest ever conversion rates and average baskets that we’ve ever had. So the products are going very well, the demand is fantastic from the fan base. E-commerce is mirroring that, as we said, 10% increase, particularly through Fanatics in the U.S. market, but in terms of the own retail side of that business, there is no further update to this point. We’re still critically reviewing options with regard to how and when and where we may roll out our own retail. So again, we hope to give you a bit more information on that in the next call.

Alex Mees

Analyst

Thanks, Ed. Thanks, Cliff.

Operator

Operator

Thank you, and as that was the last question, that concludes the question-and-answer session and the call as well. Thank you for attending today’s presentation. You may now disconnect.