Frits van Paasschen
Analyst · Goldman Sachs
Thank you, Jay, and thanks all for joining us on our call today. Following the format of previous calls, I'll start with our take on the current business environment, the highlights of our Q2 results, followed by our outlook for the rest of the year. I'll close with some thoughts on the month we spent in China. Here's how we see the business environment. Like many of you, we find ourselves once again looking at an uncertain global economy. As euro rose, our net with stopgap accords, worries grow at a real estate bubble in China. Social unrest woes in the Arab world and U.S. lawmakers play at fiscal brinksmanship. Reading headlines, it's easy to feel skittish about the near term. And to be sure, there are many factors that could upend this recovery. At the same time though, from our vantage point, drivers of our business paint a more robust picture. At least for now, trouble spots are contained while underlying growth and demand for travel continues to build. Developers in many markets around the world are eager to invest in hotel projects. This reflects both their confidence and their access to capital. Our biggest customers: global corporations, professional firms, growth companies and high-income individuals are telling us that they have earnings power and little debt. And perhaps most importantly, our customers are busy and look to stay busy. This has led us to conclude that the recovery continues to play out as a tale of 2 cities. We've known for a while that emerging markets are growing fast while developed ones are languishing. But the split is increasingly clear even within developed markets. Times are good for successful companies and highly skilled individuals. For companies with looming debt maturities and for people out of work, the crisis lingers. On a global level, this tale of 2 cities that [ph persists is not healthy for any of us. But for our business today, it explains why tepid U.S. economic growth and persistent high unemployment have not dampened our own business momentum. I'm making this point for 2 reasons: first, to address the observation that our stock fluctuates in the short term, based on day-to-day sentiments about the state of the world, without considering whether our core customers are going to be affected; and second, our conviction that the value of our company is set to rise with an unprecedented and seemingly unstoppable growth in the ranks of a new class of affluent global business and leisure travelers. This major secular trend will continue to fuel demand for our brands well into the future. And it's this second point on economic growth that prompted us to move our leadership team to China for part of the summer. More about that in a few minutes. But our time there has left us as bullish as ever about our long-term growth prospects in China and other rising markets around the globe. As a company, we're confident that we have the right foundation for realizing this growth. We've talked before about our global brands and local smart teams. Less well known outside of our company is that we've created a corporate culture that has a global perspective, a collaborative style and alignment around our direction. I should also add that during the financial crisis, we weren't just cutting costs and reducing debt. We were also busy launching a slate of initiatives aimed at boosting our performance in these growth markets. Today, we're 2 years into realizing the benefits of those efforts. So in that context, let me walk you through our Q2 results and recent trends. We continue to see strong demand around the world. I'm happy to report that worldwide fees grew 14%, driven by REVPAR up 8%. As expected, rate and occupancy now contribute equally to REVPAR growth. This is typical for an early stage recovery. Occupancies have now reached the point where we expect rates to rise further. And as you'd expect, higher revenues mean higher margins. Worldwide Company-Operated Hotel margins expanded by 90 basis points. As we look around the world, the 2 main trouble spots are Japan and parts of the Arab world. Excluding these regions, worldwide REVPAR increased 10% and margins widened by 140 basis points. REVPAR outside of North America grew at 7% in constant dollars or 11% excluding Japan, North America and the Middle East. Latin America was our fastest growing region with REVPAR up 17%. And our Mexican resorts are showing signs of growing confidence among travelers. Europe performed well despite the sovereign debt circus. Our REVPAR growth was 12%, thanks to strong corporate and leisure demand and no new supply to speak of. We're also encouraged by our results in Asia, even if overall REVPAR was up a modest 7%. That growth was on top of last year's 28% jump, driven in part by the World Expo in Shanghai. Outside of Japan and Shanghai, Asia Pacific's REVPAR grew 16%. North America delivered 9% REVPAR growth, and our focus on margins is paying off with an increase of 170 basis points in the second quarter. Year-to-date, North American margins have expanded 180 basis points and REVPAR has grown 10%. Finally, our worldwide portfolio of owned hotels delivered REVPAR growth of almost 13%, and margins expanded 225 basis points. These results show that our brand-led approach is paying off. Each brand has a distinct positioning that appeals to a different traveler or travel location. Collectively, our brands benefit from our work to grow SPG, to upgrade revenue management and to improve our sales effectiveness. The result is the eighth quarter in a row of REVPAR index growth, up 250 basis points in North America and 170 basis points worldwide. We've been talking for a while about the momentum of Sheraton, which once again posted record high guest satisfaction scores and drove REVPAR increases. Year-to-date, REVPAR index for Sheraton North America is up another 210 basis points. Our outlook for the rest of the year foresees more brand-led success. Group pace for 2011 is up, even as booking windows are lengthening, and rate trends are very encouraging. Rates on newly-booked business for 2012 are up 9%, and for beyond 2012, up 12%. Business transient trends continue to point to a travel-intensive recovery. Banks and corporations are high in profits and low in debt. Professional service businesses have record backlogs, tech companies are booming and global businesses are benefiting from the robust growth in emerging markets. So it's no surprise that business transient revenue is up 9%, with rate up 6%. Transient revenue booking pace through September, by the way, is up double digits. So with supply already tight in the U.S. and Europe, we foresee strong rate increases, not just for the rest of this year, but also for corporate rate negotiations for next year. And finally, our leisure business is doing quite well as high-end guests fare better than the economy as a whole. The strength of our business will mean less inventory sold through costly channels such as OTAs. Our leisure business for the remainder of the year will build on the second quarter's 7% price increases and 12% revenue growth. Before I wrap up on my remarks for the quarter, let me call your attention to our Vacation Ownership business to where flows steadily improved up 4%, and for the first time in nearly 4 years, realized price increased. Our Vacation Ownership team continues to do a stellar job driving sales and generating cash from the business. We expect more of the same for the coming years. In summary, for Q2, we beat the high end of EBITDA expectations by $7 million and EPS by $0.04, and that despite continued pressures in Japan and Northern Africa. Our outlook for the rest of 2011 is robust with solid group and transient pace and with good prospects for rate and margin. In line with our baseline scenario, we expect REVPAR growth of 7% to 9% in 2012. We're sticking to our 2011 EBITDA range of $975 million to $1 billion. And I should add that, that's in spite of asset sales, which will reduce full year EBITDA by about $20 million. We're also raising our EPS range to $1.67 to $1.77. Vasant, of course, will provide more details on our outlook and asset sales in a few minutes. But before I hand over to Vasant, I'd like to share some thoughts on the month our leadership team spent in China. Since returning, I've been asked many times what surprised me most, and the answer is easy. I had no idea there would be so much media attention. In retrospect, I guess it makes sense. For many global businesses and journalists, the Chinese market is a huge phenomenon. Our move and the success of our business there makes for a compelling story. It also seemed that many Chinese were keen to see how our move highlighted the importance of their market. Being in China, we were all struck once again by the rate and scale of change. A few superlatives stand out among our site business, our largest hotel, the 4,000-room Sheraton in Macau, our highest hotel, the St. Regis in Lhasa at nearly 4,000 meters and our tallest hotel, the St. Regis in Shenzhen. The Shenzhen for me was especially an eyeopener. It reminded me of when I first came to Hong Kong in 1986. Back then, the cityscape stood in stark contrast to the tiny fishing village with Shenzhen. From our 100-story perch at the St. Regis, it was hard now not to think that the tables had turned, with Mainland China in 2011 looking decidedly more modern. But I should emphasize our goal in coming to China was not for publicity nor was it to arrive at some blazing new insight. My colleagues and I have been going to China many times. We were there to deepen our dialogue with our leadership team and to add to our set of shared experiences. This dialogue makes for better decisions and better global support to our local team as the business grows, which reminds me, when I was asked about my motivation for going to China, it reminded me of what the gangster Willie Sutton said when he was asked why he robbed banks. And he replied, "Because that's where the money is." For our case, that's where the growth is, and the growth continues to be spectacular. More to the point, this decade represents a once-in-a-lifetime opportunity, not just to grow, but to shape the market. We have 75 hotels in operation in China and nearly 100 more under construction. It's rare that any country has more hotels in the pipeline than in its existing footprint. But it's unprecedented for this to be happening in our second largest country. Many people don't realize that already today, the number of domestic and international trips taken in China is roughly equal to those in the U.S. But in China, travel's growing at 15% to 20% a year, and there's only a fraction of the high-end hotels needed to serve this growth. Even after we open the next 100 hotels in China, our total number of hotels will be about 1/3 the size of our U.S. footprint. And by the way, Sheraton continues to lead our footprint in our growth in China, accounting for over 1/2 of our pipeline. China's -- excuse me, Sheraton's footprint will more than double over the next 3 years. Westin and Four Points by Sheraton will make up another quarter of our growth. Four Points enjoys its association with Sheraton, and Westin's trajectory builds on its successful launch in major cities several years ago. For many luxury brands, from handbags to champagne, China's already the world's largest market. With 9 St. Regis hotels in the pipeline, in a few years, China could well be the largest market for that brand as well. Luxury consumption is evolving quickly in China. Like other developing markets, consumers first tend to luxury brands as a sign of status. But people are increasingly seeing luxury defined what they themselves choose to enjoy during their free time. And some travelers would choose to collect the indigenous experiences we offer through Luxury Collection. Others will seek the informal contemporary feel of W. Our first Luxury Collection hotel opened last year in Tian Jin, and the first W will open in Guangzhou early next year. The distinct personalities of these brands mean that all 3 can thrive side-by-side, each appealing to a different type of high-end traveler. Another aspect of the growth in China is that it's spreading beyond the major markets to the so-called second- and third-tier cities. In fact, over 80% of our hotels are being built in the roughly 170 such cities, each with populations of more than 1 million. We're often asked whether this rapid growth will lead to temporary overcapacity. And no doubt, there will be some wrenching adjustments as supply and demand move in and out of balance. That said, our occupancies are above last year, and we've been careful in selecting the right partners and the right locations. And as another 300 million people move from the countryside into cities over the next 10 to 15 years, today's overcapacity will be tomorrow's needed supply. Take Beijing, for example. Post-Olympics in '08, there was plenty of talk about excess supply. Fast-forward to today, year-to-date REVPAR in Beijing is up 21% and new hotels are once again coming onstream. Or take Shanghai. Where else in the world would you see flat REVPAR the year following a World Expo? So this growth is why even in the dark days of 2009, we were building out our leadership teams in growth markets like China. As a result, today we have the foundation to triple the number of associates over the next 5 years in China to the 90,000 we'll be needing. But now, let me return to my earlier point about why having a dialogue and working in support of our local leadership teams is so vital to our growth. To do that, I'll walk you through a number of examples of what we mean by this. Nearly 4 years ago, during my first Starwood visit to China, we discussed our SPG strategy, which up until then, had been tailored -- had not been tailored to local Chinese travelers. We decided then to translate more collateral signage, train associates in enrolling guests in Chinese and maybe most importantly, adapt the program benefits, including tie-ins to food and beverage. Today, the program drives over 50% of our occupancy on the heels of a 71% jump in enrollment in 2010. China's our biggest SPG market outside of North America. On a subsequent visit, we developed another foundation for our growth. With about 60% of our guests in China being local nationals, we all decided it was time to open a call center in-country. In the midst of the 2009 crisis, we opened what is now the largest call center for any global hotel company. And we're also learning that, that call center is a great launch pad for promotions and for developing talent for our operations. And then there's our website. Consider this: What if Starwood were a Chinese company, and in the U.S., you were booking a vacation through our website? The web pages would begin in English, but the moment you would click to make a reservation, suddenly all you saw was Chinese. Sounds crazy, but that's basically what global lodging companies have been doing to Chinese consumers, starting in Chinese and then switching to English. Today's -- today, ours is the only website of its kind where Chinese guests can book start to finish in Chinese. Most importantly or most recently, we also turned our focus to the outbound Chinese traveler. This outbound opportunity is the third stage in what we've been calling the Outpost to Outbound transformation of our business. Our first hotels in China were outposts for Western travelers. Today, our business is mostly Chinese. And now we're seeing the rise in the Chinese outbound travelers. The same is true, by the way, for knowledge transfer. We used to bring know-how into China, but more and more, we're taking best practices from China and sharing them with other markets. So getting back to the outbound travelers, but remind you that here again, China's already about the same size as the U.S., roughly 50 million trips. But this number has grown fivefold since 2000, and Beijing is now the world's second busiest airport. Looking ahead, estimates are that each year, there will be 25 million Chinese traveling for the first time outside of their home country. And so that's why in close consultation with our team in China, we've launched our Chinese personalized travel program in 19 gateway cities, including New York, Mexico City and Paris. The goal is simple, bring the comforts of home to our Chinese travelers when they stay abroad with us. The program includes language specialists, local welcome packets in Chinese, in-room amenities, not to mention special menus. And we're expanding the program to other hotels around the world. These are a few important examples of what we mean by better dialogue and working together to support growth. Over the past 25 years, we built what we believe to be the best local smart team in the industry. Supporting local teams is what gives Starwood the edge not just in China, but in the Middle East, Africa, Latin America and other markets around Asia. Here's one way to think about how this edge translates into results. According to Smith Travel, in China during 2010, Starwood opened 15 upper upscale and luxury hotels, over twice as many as Marriott and 5x as many as Hilton. In fact, globally, we opened 47 upper upscale and luxury hotels in 2010 versus 39 for Marriott, 22 for Hilton and 11 for Hyatt. So when we talk about our pipeline, we intend to realize it. And we've all read headlines in our industry about mega development deals in emerging markets that have fizzled. Less apparent than the headlines though is the quality of our growth. Our pipeline is strong -- is so strong today that we don't feel the need to impress investors, present or future, with projected deals that won't stand the test of time. For example, we won't sign a deal if the economics compromise the integrity of our existing contracts, and we won't buy deals with exorbitant key money. We'll walk away from the deal if it's not right for our brands or if the partner is not right for the long term. Moreover, we have a branded strategy so we won't sell our distribution without a brand. We believe that generic distribution is not fair to owners who invest with us to build their brands. Understandably, owners wouldn't want us to open a low-cost generic hotel that undermines one of our branded hotels next door. In short, we're staying close to our local teams, and it gives us the knowledge and discipline to be selective in our development. As I look back on it, the time we invested with our team in China will certainly pay off. We were thrilled to join their discussions in strategy, marketing, sales, new deals and developing talent. The familiarity gives us a way to reach across cultural differences and to talk in shorthand. I'm confident that as we brace for more growth, our joint decisions and judgment calls will benefit from our shared experiences. So I hope this gives you a better sense of why we went to China, and we return all the more convinced of the once-in-a-lifetime opportunity that emerging markets represent around the world. Never before have 3 billion people moved from poverty to prosperity in a single generation. And there are huge ripple effects. Raw material exporters are getting enriched. And in a few years, China will shift from being a net exporter of low-cost labor to a massive importer. And when that happens, it will jump start other countries. Think about this. The U.S. took 75 years to industrialize. Japan took 40 and China took only 25. This acceleration will continue in markets like Bangladesh, Vietnam, not to mention parts of Africa. So to sum it up, the world really is changing like never before, and the way we see it, it's changing in our favor with so many new travelers who want our brands. The only thing that keeps me up at night, is the fear of not fully seizing this moment. And so with that, let me turn the call over to Vasant.