Frits D. van Paasschen
Analyst · Wells Fargo
Yes. So Jeff, I made some comments earlier in this call about the group business. And I think what we're saying is that, at some point, you have to accept reality and that 4 years into an economic recovery where our transient demand has come back strongly. That group has had a different trajectory, you have to wonder whether they aren't some substantive or secular changes in the nature of group business. And to parse one from the other, I think, is always hard to do. And rather than speculate, I just make the observation that what we've absolutely seen as a shift to a larger number of a smaller meetings, that's more prevalent, by the way, among corporate demand than it is among associations. That the reluctance, this far into the recovery, for companies to do some of the much larger group meetings that they've done in the past, may reflect a change in the way they think about those meetings. And some of that, I think, has to do with changing business culture. Some of that we have to do with the fact that during the downturn, those bigger meetings might not have been missed as much. Now of course, we maintain the aspiration that more of that business will come back as time goes on, but as I mentioned in my remarks as well, what we've done is work to make sure that our sales teams are more able to get after different types of business and smaller group meetings. We invested in automation of our sales and our ability to deliver, flexibly, our ability to prospect for new accounts and to continue to fill those holes. And I think, overall, while the group business is, of course, important, particularly in North America, the fact that we're at record occupancies today and that hotels, in key markets, especially in the peak periods, are full, I think in the end is the best guarantor of -- not that I'm guaranteeing anything, given safe harbor, but it's the best way to ensure that rates will continue to go up and that's what we've been saying for some time.