Adam Aron
Analyst · Barclays
Thank you Bruce and good afternoon everyone. While there’s been understandable attention to the board’s announcement this morning, we also have news with encouraging first quarter for Starwood. As Bruce mentioned, we’ll begin with a brief overview of our quarterly results and expectations for the second quarter and full year 2015 and then quickly discuss with you four topics: Initiatives we’re driving to one, accelerate the pace of our growth; two, sharpen our focus on strengthening the appeal of our brands, both to consumers and hotel owners; three, deliver on our asset light strategy; and four, increase our operational efficiency. Our CFO Tom Mangas will then drill down on our financial results for Q1 and expectations beyond. At the conclusion of our prepared remarks Bruce, Tom and I will be delighted to take any questions you may have. Let’s start with our first quarter 2015 results. Adjusted EBITDA was $274 million and EPS before special items was $0.65; both were above the high end of our expectations. Our owned hotels performed particularly well in the quarter, increasing profit margins by some 110 basis points. Around the world, we grew REVPAR index which is a proxy for our market share in the quarter for fully seven out of our nine brands that were in the marketplace in Q1. This all sets Starwood up for a better outlook for the full year 2015. Accordingly, we are raising our guidance range for the year. For the full year, we now expect adjusted EBITDA to be between $1.185 billion to $1.210 billion, up $10 million from the previous guidance range. We also now expect EPS to be between $2.94 to $3.04, again before special items, up $0.07 from the previous guidance range. Having been in this interim role as CEO at Starwood for mere 10 weeks but in that time having had the chance to visit all three of our divisions and meet with and listen to almost 1,000 of our hotel general managers, over 150 of our hotel owners and countless of our passionate leaders and associates, this has been a time for me to do a ton of listening. That listening combined with a long standing proximity to the issues facing Starwood as a member of the board since 2006 and as previously declared in my first phone conversation with you in February, a bias for action. [Ph] This all has made it possible to put our senior leadership team in a position to rapidly come to some key conclusions about what Starwood should be doing right now to accelerate our progress on a broad array of fronts. Starwood is a company with many significant strengths, but we are well aware even so that we need that boldly and intelligently and in some cases, differently than before in order to advance the pace of making real progress for our company. First with respect to growth. The first quarter of 2015 started well. For new properties in our system, we opened 20 new Starwood Hotels in the first quarter, doubling the 10 hotels open in the first quarter of 2014. We opened or converted new Starwood properties for nine of our 10 hotel brands including five Sheratons, three Westin and Le Méridien hotels, three Luxury Collection and Tribute Portfolio hotels, one St. Regis and eight Aloft, Four Points and elements hotels. The interest, eight of the 20 opened hotels were conversions from other hotel company brands which is encouraging and a high priority for us because conversions can be a meaningful part of Starwood’s growth but also those hotels can come into system more quickly than the new build development. We also signed deals in the first quarter for 33 more new hotels, up 18% from the 28 signing in the first quarter last year. That number, 33 is the highest number of new deals we’ve signed in a first quarter since 2008. Five of the 33 are Sheraton hotels, five are Westins or Le Méridiens and fully 22 are Four Points, Aloft and elements luxury hotels. Of note, highlighting a pick-up in our North American development activity, first quarter signings for North American hotels are up 70% from the same quarter last year. Significant hotel deal flow is now coming into our development stats. To that end, we’re also pleased to be able to report the several conversions are now in work which we expect will open in calendar year 2015. Indeed a handsome St. Regis conversion was announced just this morning and is now open to hotel guests for example. We’re also seeing increasing demand from owners and developers to Le Méridien for both conversion as well as new builds. In fact, we’re planning to open more Le Méridien hotels in 2015 than in any year since we acquired brand, in 2005. More information on these 2015 conversions for the new openings and additional development signings will be announced at the appropriate time. Also in the quarter at our behest an independent third-party was commissioned to interview owners of more than 2,700 hotels and 500,000 hotel rooms globally. These included Starwood hotel owners and our competitor hotel owners. The results of these candid interviews are in and we’ve already gained meaningful insight about what Starwood does well now and specifically how we can and will do a better job stimulating growth as we move forward with the owner community. Being more communicative, more flexible and more responsive with current and prospective hotel owners and speeding up Starwood decision making, all our actions that are now directly in our gun sites to enable us to continue to look for growth at an accelerated pace. An example of that accelerated pace was the fast-tracking of the launch of our 10th brand, the Tribute Portfolio on April 16th. We moved quickly to bring Tribute to market and did so with a comprehensive brand launch. Admittedly this is still a void for Starwood. The Tribute Portfolio allows us to address the four star upper upscale independent hotel markets and now gives Starwood a credible horse in the autograph serial and now Tribute race. Our own five star Luxury Collection brand has been in place for two decades with some 100 hotels and is a significant driver of pace for Starwood. Given Starwood’s considerable experience with collection brands as evidence by the Luxury Collection, we have every confidence that Tribute is a brand that also will be a significant driver of fee growth for Starwood. We’re starting with the five deals we announced when the Tribute Portfolio brand launched and we anticipate to rapid take-off and meaningful fee streams from Tribute, going from five hotels, to 10, to 25 to 50 at a relatively fast cliff. Given the conversations we’ve been having with owners, developer interest from around the world in Tribute has clearly been keen. We expect Tribute Portfolio to be a global brand within year one and we expect to get to a 100 Tribute Portfolio hotels with four or five years. Second topic, we’re sharply focused on the strength and appeal of our now, 10 hotel brands. Given Starwood’s longstanding reputation as an innovative brand builder, another key strategy to accelerate growth is to make sure that all of our brands are distinct and sharp and at the top of consumers’ minds through focused and effective marketing and sales efforts. That focus will start with Sheraton, our largest and one of our most important brands. Sheraton represents more than 40% of our global room footprint and has been for many years our fastest growing brand in absolute terms. In many parts of the world, Sheraton’s solid and enduing reputation makes it the brand to be and the first choice of hotel owners in emerging markets. But in certain developed markets like North America Sheraton needs to be significantly reinvigorated with a boost that can only come from top notch marketing. We believe it’s time that we once again elevate Sheraton as a global brand of choice, innovate with its product and design, focus on the fundamentals of providing excellent service, cut through with distinctive marketing communications and branding efforts. In short, crystallize for both consumers and hotel owners what the Sheraton brand stands for as a unique and differentiated brand. To that end, in conjunction with the NYU Hospitality Conference at the beginning of June, we will lay out a comprehensive and what we think is a bold marketing effort to give Sheraton its due place in the sun. We expect that plan then will be immediately implemented beginning in the second half of 2015. Once more, we believe we can accomplish all this with already budgeted, committed or redeployed funding. So, we do not expect any incremental cost impact on Starwood’s bottom line or to that of our hotels as we move to drive top line revenue growth at Sheraton. The attention we’re devoting to Sheraton will be devoted to each of our other brands in turn. There’s opportunity to grow revenue at a faster pace in each of our brands. Along with Sheraton, we’ve identified that Starwood can benefit most immediately from heightened marketing and sales activity focused on our Luxury Collection, Westin, W, and Aloft brands. To that end on Monday of this week, we announced internally a significant strengthening of our global brands group including putting some of Starwood’s strongest marketing executives in charge of high opportunity brands. Fully five of our ten brands will benefit from this new invigorated leadership. While we’re certainly aware that Starwood was late coming to the select serve hospitality segment, we are now making progress on select serve as well. We’re on track to open more select serve hotels in 2015 than in any year since 2009. While that’s a positive story, it does not change the fact that we’ve got fewer than 200 select serve properties in North America and just over 300 globally. Therefore, we’re putting additional dedicated development resources on the ground to grow our select serve footprint. We’re also allocating additional marketing spend this year to drive greater brand awareness of Aloft and are taking another hard look at the design of brand hallmarks at Aloft, Four Points and element to make sure that they’re cost effective to build. Third, let me turn to asset dispositions. At Starwood, we continue to reaffirm our previously announced commitment to sell at least $800 million in hotel assets in 2015 on top of the $200 million to $250 million in hotel asset value included in the SVO spinoff as well as reaffirming our $3 billion goal in cumulative asset sales through the end of 2016. The transaction market remains strong. And based on conversations that we have been having related to various specific assets, we’re confident that we’ll hit both targets. What’s more, with respect to the $800 million 2015 objective, we believe you’ll see this spread throughout the balance of this year rather than being backend loaded. We should be in a position to make more specific announcements on specific transactions rather soon. The fourth subject for me to cover is our tangible work to improve Starwood’s operational efficiency at the corporate level and throughout our network of hotels. It’s become one of our most repeated internal rallying cries of late in striving to deliver superior returns, both to our shareholders and for our hotel owners. We will need both to drive top line revenue growth but also to better manage the cost side of our business. In doing so, Starwood could become a leaner, more nimble company, one that is less bureaucratic and one that makes decisions faster. That’s why over the past two months, we’ve had a companywide task force taking a concerted look at the costs associated with running our organization and putting each of our various programs under a microscope to determine what works well and what should be strengthened and conversely what efforts should be jettisoned or sun-setted. As a result, we will be reducing overlap and redundancy, we also can and will give our divisions more flexibility to better adapt to local market conditions and situations. And I’ll particularly note we’ll be reducing our overhead costs. Tom Mangas will further cover our plan to generate $25 million in run rate SG&A savings in 2016 and beyond and how we’re also freeing up between $50 million and $60 million in centralized services monies for redeployment, the higher priority spending designed to stimulate revenue growth. As part of our cost cutting work on corporate SG&A, it does make sense to call out one specific saving among many because leadership starts at the top. To show that we’re serious about getting leaner and serious about being more sensitive to costs, my first decision in cost cutting was to cancel the lease on Starwood’s G-IV private aircraft. The vast majority of my travels since stepping in mid-February has been on commercial airlines. The opportunity to reduce our overhead expenditures in ways that will not affect our hotel guest negatively, not even one iota is well underway and will continue. With that here is Tom Mangas, our CFO to review the quarter in more detail.