Earnings Labs

Masco Corporation (MAS)

Q4 2008 Earnings Call· Thu, Feb 12, 2009

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Transcript

Operator

Operator

Good morning, ladies and gentlemen. Welcome to the Masco Corporation's 2008 fourth quarter conference call. As a reminder, today's conference is being recorded and simultaneously webcast. If you have not received a press release and supplemental information, they're available on Masco's website along with today's slide presentation under the Investor Relations section at www.Masco.com. Before we begin management's presentation, the company wants to direct your attention to the current slide and the note at the end of the earnings release, which are cautionary reminders about statements that reflect the company's views about its future performance and about non-GAAP financial measures. After a brief discussion by management, the call will be opened for analysts' questions. If we are unable to get to your question during this call, please call the Masco Corporation Investor Relations Office at 3137925500. I would now like to turn the call over to Timothy Wadhams, President and Chief Executive Officer of Masco. Mr. Wadhams, please go ahead.

Timothy Wadhams

Management

Thank you, [Jamie], and thank all of you for joining us today for Masco's 2008 earnings call. Joining me are Richard Manoogian, our Chairman, Donny DeMarie, our Executive Vice President and Chief Operating Officer, and John Sznewajs, our CFO. And if you would please flip to Slide 3, I'd like to start with a quick overview of the fourth quarter. The fourth quarter was a continuation of what has obviously been very difficult operating environment for the company. Our sales were down 25% in the quarter. Earnings per share excluding non-cash impairment charges for goodwill and other intangible assets were $0.18 loss, and that compares on the same basis with $0.19 of profit, if you will, per share in the fourth quarter of 2007. On an as-reported basis, including the goodwill impairment charge, our loss would have been $1.45 in the quarter. We'll reconcile earnings per share, talk a little bit about earnings per share in a couple of slides. If you would please flip to Slide 4, I mentioned the impairment charge for goodwill and other intangible assets. That aggregated $467 million pre tax, $445 million after tax, and I would point out that the majority of that charge related to businesses in the United Kingdom in the Cabinets, Plumbing and Other Specialty Products areas. If you would flip to Slide 5, I mentioned EPS at $0.18 loss for the quarter. That's a little bit above our guidance. Our guidance that we gave out for the full year, which you could have backed into the quarter during our third quarter conference call was for a loss of $0.06 to $0.11 in the quarter. We did have $0.08 of rationalization related charges in the quarter. That was $0.02 more than we anticipated when we talked with investors back in October.…

Operator

Operator

(Operator Instructions) Your first question comes from Michael Rehaut - J.P. Morgan.

Michael Rehaut - J.P. Morgan

Analyst

My first question has to do with your rationalization efforts and how that relates to the gross margins. You kind of laid out that this has been an ongoing effort and you broke out some of the facilities and headcount reductions in '08, but it just seems like the margins are obviously falling still at a pretty precipitous rate, particularly in the fourth quarter, and would suggest that the efforts really aren't enough right now in this environment. And I know you've talked before in terms of trying to balance cutting too deep in the near term and what that would do in terms of hurting the ability to recover, but at the end of the day we're in, as you've noted, a pretty prolonged downturn, a pretty difficult spot. I was hoping you could give us some thoughts in terms of why you haven't cut deeper given that the reality has kind of set in over the last year that we're not getting out of this anytime soon, and what future plans you might have to really take some more aggressive steps to restructure and return to profitability, particularly in the Cabinets, the Installation and the Other Specialty, which are really the laggards here.

Timothy Wadhams

Management

Well, I guess I would say, Mike, that I really think that we have been fairly aggressive in terms of the actions that we have taken. As you know, as we indicated, we've closed 17 different plants over the couple-year period, 2.5 year period, we're talking about. And I can't tell you exactly how many of those are in the cabinet segment that you alluded to, but a fair number of them are. The headcount reductions represent about 40% of our North American work force over that same time period. And I think you're also aware - and Donny will elaborate on this in a second - but we have been very active in terms of changing the manufacturing footprint in the cabinet section as well as taking a hard look at our manufacturing process in our window-related business. In addition to that, we're very actively engaged in rationalizing products that we install, getting out of several diversified products. So I think there's an awful lot under way that has been ongoing and will continue to be ongoing. A fair amount of the rationalization charges in the fourth quarter - I think about $15 million related to businesses in Europe. And so I guess I certainly feel that we are on a pretty good pace in terms of trying to keep up with some of the challenges there. But I'll let Donny maybe elaborate a little bit.

Donald J. DeMarie, Jr.

Analyst

Thanks, Tim. Mike, I think what's important to understand is that our view related to 2009 over the last 90 days has continued to change, so where we thought we had appropriate plans given the volume of what we anticipated new housing starts to be in 2009 versus where we're at today is significantly different. And as we look at that, it takes us awhile; there's a lag period between as we revise those forecasts and then we look at what type of manufacturing footprint do we need to serve a much lower demand. So if I go back to early planning, we had a much more robust opinion on what we thought 2009 to be. We didn't think it was going to be good, but we didn't think it would be down into the 550,000 to 600,000 housing starts. But as we've changed our view of 2009, that's opened up a whole different look at how we look at our cost base. So you're seeing us look at manufacturing capacity differently. We're understanding that, as you take a facility down, you have to look at the entire supply chain because it's not so easy just taking costs out; you have to modify the supply chain so as you take fixed costs out you'll be able to redirect the supply chain. So you can rest assured we're being very, very aggressive. I'd say the only thing that, in my opinion, when you look at a snapshot of end of year '08 and look at some of the gross margin impact of the under absorbed overhead, which is really the biggest factor in there, you have to understand that our view of '09 has gotten progressively worse over the last 90 to 120 days.

Michael Rehaut - J.P. Morgan

Analyst

I appreciate that. I guess what I want to follow up with on that is just that - and Tim, you kind of said, hey, we've done different things over the past year; we haven't stood still - but I think a real problem here and an issue that the Street is having, including myself, is that there's a real lack of specificity in terms of what you've done and what the benefits of those actions are. So you're kind of talking generalities, but not giving the detail of what each of those actions are on a real, more granular level in the different segments and also the lack of what the benefits are. I think that's something that we haven't had over the past year and I think as we're going deeper down the rabbit hole in terms of margins, it's something that, if someone is trying to really understand what the rebound potential is and they want to understand what those restructuring actions, past and future, how they relate to different segments on a granular level and some of the cost savings, that's just not there at this point. And so that's really what I think is one of the major areas that we're looking to you for.

Timothy Wadhams

Management

Well, I think a couple of things there, Mike. Obviously, this is a pretty fluid circumstance. We continue, as Donny said, to address decline after decline after decline and some of the macroeconomic issues. If you put things in perspective, in 2007 - and again, this is a consolidated answer to part of your question - we incurred about $40 million for severance and plant closures. In 2008, that number's about $70 million, so that's in aggregate about $110 million. We would anticipate and in fact have in our 2009 numbers savings from that. Our anticipation is that we get about a two-year, maybe in some instances a three-year payback, so when we think about 2009 we're anticipating about $50 million to $60 million of savings from the actions that we've taken over the last couple of years. And again, that's a consolidated number. The other thing I guess I would point out - and again, I really believe that we are doing the best job we can to stay on top of things - but one of the things that has changed fairly dramatically and impacted us is the decline that we've experienced on the consumer side of the business. Obviously, last year was a pretty tough year, but as I think we all know, things really, really fell off late in the year. So we're doing the best job we can to stay after that. And I hear what you're saying about specificity and we'll consider whether or not we can get you a little bit more information on an ongoing basis, but I think in terms of the $110 million that we've talked about, we do anticipate seeing a pretty good recovery on that during 2009. The other thing I would mention, too, is that the fourth quarter is typically one of our lowest quarters in terms of sales activity, so there is usually a little bit more impact there when you have a downturn like the one we experienced.

Operator

Operator

Your next question comes from Budd Bugatch - Raymond James.

Budd Bugatch - Raymond James

Analyst

Let me second what Michael said about additional specificity, Tim. We'd love to see some more of that coming forward. And in light of that, I think at the end of the year or by the end of the year, I think the new home construction part of the business was running at about 25% to total sales, if my memory's right from what you've told me.

Timothy Wadhams

Management

Yes, I think what we said, Budd, is that on a run rate late in the year, probably 25% to 30%.

Budd Bugatch - Raymond James

Analyst

And so my question then comes twofold. In your forecast you've given us your underlying assumptions for new housing starts of 550,000 to 600,000. What about for single-family housing starts, which have been experiencing a lower percentage over the last couple of years? What's your assumption there? And what would be the forecast or the underlying assumptions for key retailer sales in 2009?

Timothy Wadhams

Management

In terms of the retail side of the business, Budd, our current estimate is that will be down low double digits on the key retail side. And just to give you a little bit more input relative to Europe, our feeling there is that we'll probably be down mid double digits in terms of sales, with a negative impact of about $200 million related to foreign currency. Now that assumes rates approximately where they are at the end of the year. And in terms of single family, do we have that with us here? We'll get back to you on that one, Budd. You can assume it's a dramatic decline.

Budd Bugatch - Raymond James

Analyst

Make sure I understand what you mean by mid double digits; that's a large range.

Timothy Wadhams

Management

Oh, mid-teens. I'm sorry, Budd. Mid-teens in terms of the European business.

Budd Bugatch - Raymond James

Analyst

And one other question for specificity would be just if you can at some point in time provide a more detailed cash flow statement. I know it wasn't in the package or at least in the package that I've got to get to the $560 million of cash from operations.

John G. Sznewajs

Analyst

Our K will be filed on Tuesday, so there'll be a detailed cash flow statement and if necessary, you need something more timely, follow up with us later on.

Timothy Wadhams

Management

You're talking 2008, Budd?

Budd Bugatch - Raymond James

Analyst

I'm talking 2008. And that's correct, yes.

Timothy Wadhams

Management

If you go back to the previous commentary that we've had, where I think we were estimating about $600 million back in September and I think we went through that in a fair amount of detail, just in big buckets, we did a little bit less on the working capital side than we might have anticipated. Most of that was related to accrued liabilities and the timing of payments there. And that was in large part offset by some other non-cash charges that related to a couple of dispositions in the businesses that we sold earlier in the year. But we will provide more information. As John mentioned, the K will be out just in a couple days.

Budd Bugatch - Raymond James

Analyst

Yes. In the Qs of '09, if you could expand that format that you've historically had, that would be great as well.

Operator

Operator

Your next question comes from Peter Lisnic - Robert W. Baird & Co., Inc. Peter Lisnic - Robert W. Baird & Co., Inc.: Tim, I was just wondering, you talked about the $0.65 run rate for earnings for '08. Would it be possible to give us a bridge to go from '08 to '09? You mentioned pension as an incremental $0.06 hit, the restructuring. I'm just trying to get a sense of what the decremental might look like for '09, how materials costs play through for '09 and what [inaudible] you might be doing to the EPS comps?

Timothy Wadhams

Management

That's a good question. I think if you start with that approximately $0.65 number that we talked about for '08, obviously the midpoint of the range is minus 15, so that's about an $0.80 swing. And if you look at our sales at $9.6 billion and take the 16% - 17% decline, it's about $1.6 billion. If you use a contribution margin of about 30% on that, a tax rate of 36%, and then shares outstanding at 359 million, that equates to $0.80 plus a little bit. So that kind of explains in big buckets that $0.80 change. Having said that, we do have rationalization charges in there for $0.08. We've got additional pension expense of $0.06 over the prior year. And on a tax basis we're anticipating, Pete, that we're going to spend a little bit of money or incur some tax expense, although I've got to tell you that when you get down around breakeven, predicting tax is very, very difficult. But if we were to assume that that was $0.04 or $0.05, that's $0.20, and that $0.20 basically gets offset by some of the savings I mentioned earlier as well as our expectation that we will see some benefits from pricing in terms of anniversary as well as offsets to some of the commodity cost issues that we had to deal with in 2008, particularly as they relate to petroleum-based commodities that go into inputs for paint and windows. So that gives you kind of in big buckets how we view it. Peter Lisnic - Robert W. Baird & Co., Inc.: I guess the second unrelated follow up is can you just give us a sense as to the dividend cut, maybe some commentary on the rationale for doing it, but how the amount was set. Shall we think about if '09 is even more difficult than you're anticipating that you'll eventually go back to the Board and just take the dividend off of the board per se? How do you think about that? What was sort of the rationale to get to the cut that you made in terms of amount?

Timothy Wadhams

Management

Well, that amount, Pete, equates to about $100 million - $0.30 a share on an annual basis. And it's our feeling with a billion dollars of cash right now, the fact that we expect to generate about $300 million, we thought $100 million was a reasonable number to return to shareholders through the dividend. We think that puts us in a position where we can continue a relatively meaningful dividend given our current stock price just in terms of yield, but also puts us in a position where we're able to preserve liquidity and preserve cash going forward. Obviously, the environment is extraordinarily uncertain at this point. I'm sure we'll continue to review our cash position, our liquidity on a quarter to quarter basis. Our hope certainly is that at some point down the road in the not too distant future that we can again get back into a mode of increasing the dividend. But given the uncertainty that we see at this point in time relative to '09, that seemed like a prudent place for us to end up.

Operator

Operator

Your next question comes from Dennis McGill - Zelman & Associates. Dennis McGill - Zelman & Associates: Congratulations on being proactive on the dividend there and not waiting for things to get worse. Can we assume that you'll be proactive on the amendment to the revolver since you're getting pretty close on some of those?

Timothy Wadhams

Management

Well, I think, Dennis, that you can certainly assume that we will be thinking and have been thinking very hard about the bank lines that we have in place currently. That does expire in 2011. We have had some discussions on a preliminary basis, and I think that you can certainly expect that going forward we will be sitting down with our bank group, which we've got very good relationships with; they're very supportive. And I think our feeling is that we ought to be able to work our way through that in a manner that works for both sides of the equation. I would point out and I think it's important that we do not foresee the need on a near-term basis to borrow any money given the fact that we do have the $1 billion of cash. So from that perspective, there's no immediate need. But certainly we're sensitive to the fact that the covenants are a lot tighter at this point than we'd like them to be. Dennis McGill - Zelman & Associates: And clearly, probably, no need in the near term to draw it, but it'd be nice to have that behind you and not have it hanging over your head, I'm sure. Are those discussions with the banks begun or is that something that's going to start now that the year's wrapped up?

Timothy Wadhams

Management

We've had a little bit of dialogue, Dennis, at this point, but I would assume that those would probably pick up pace here in the next few weeks. Dennis McGill - Zelman & Associates: And then my other question, on the $300 million cash flow guidance, could you maybe bridge us from the breakeven level on the income statement to the $300 million? Is that assuming a benefit from working cap? Do you get a tax refund? Anything that can help us get there?

Timothy Wadhams

Management

Sure. If you go to the midpoint of the range, you're looking at a loss of about $50 million. We expect D&A to be about $240 million and I believe we have other non-cash at $160 million yes, $160 million in other non-cash. Now that includes share-based comp, minority interest, as well as deferred taxes. And then we do anticipate about $150 million from working capital management and that gets you pretty close to the $300 million. CapEx, I'm sorry, CapEx would be what, John?

John G. Sznewajs

Analyst

$175 million.

Timothy Wadhams

Management

$165 - $175 million. Dennis McGill - Zelman & Associates: And is there any possibility for a tax refund?

Timothy Wadhams

Management

That's not in the cash flow number at this point, Dennis. And there may be some modest amounts coming back in terms of refund, but they won't be material. We made money in '08 and there could be some areas where there might be small refunds, but I wouldn't anticipate, given where we have the guidance, that they would be significant at this point in time.

Operator

Operator

Your next question comes from Kenneth Zener - Macquarie Research Equities.

Kenneth Zener - Macquarie Research Equities

Analyst

I wonder if you could talk about the paint business specifically and why we saw so much operating leverage there, if you could just expand on that?

Timothy Wadhams

Management

In the quarter and for the year?

Kenneth Zener - Macquarie Research Equities

Analyst

Correct, for the quarter.

Timothy Wadhams

Management

The issues that affected us there, Ken, would include obviously the volume decline, but we've also seen increased material costs, as we've indicated in the past quarterly discussions, as well as some promotional-related expenditures, and those would be the bigger buckets.

Kenneth Zener - Macquarie Research Equities

Analyst

It seemed like you guys had actually more operating leverage this quarter, even though you had greater volume declines in the first half of '08. Is that really just because the promotional was much greater this quarter?

Timothy Wadhams

Management

In that particular segment?

Kenneth Zener - Macquarie Research Equities

Analyst

Correct.

Timothy Wadhams

Management

Yes, I think the promotional costs were a little higher in the fourth quarter and yes, we did have a significantly reduced performance in terms of Builder's Hardware as well.

Kenneth Zener - Macquarie Research Equities

Analyst

Okay. Yes, that's obviously a profitable piece. And I guess just looking at the Plumbing business, realizing a lot of it's tied to, you know, comes out of Europe with the Hans Grohe, just looking at the minority interest component, that fell to 4 in the quarter versus 11 in the third quarter and 10 last year. Is that kind of indicative of a 60% decline in that business in that region in terms of profitability?

Timothy Wadhams

Management

You know, I think, Ken, that currency probably gets to us on that. There's a pretty big drop and that may be applied to the entire account, I believe, including the cumulative balance. I think there's a currency impact that gets washed into the fourth quarter.

Kenneth Zener - Macquarie Research Equities

Analyst

And then the last question, do you guys still have around probably $350 in cash tied up in Europe that wouldn't be available for you?

Timothy Wadhams

Management

No. We have about $350 in total cash tied up and that includes our estimate that we need about $200 million to run the business on a day-in, day-out basis and the fact that we've got about $150 million in Europe, plus or minus, that is not as accessible as the rest of our cash.

Operator

Operator

Your next question comes from Nishu Sood - Deutsche Bank.

Nishu Sood - Deutsche Bank

Analyst

I was just looking at the flow of restructuring expenditures over the past couple of years. As you mentioned, it's been about $80 million a year in 2007 and 2008, and then from what you're expecting from your guidance, it's going to drop to $44 million in 2009. Should we read that as there's less need for restructuring now, which would come as a bit of a surprise, I guess, given how much the environment has deteriorated, or is that just more of an initial estimate of how much you might end up incurring in 2009?

Timothy Wadhams

Management

That's a good observation, Nishu. I think the answer to that is that we can only accrue or estimate for you things that we have undertaken as opposed to things we might anticipate doing. So I think it's very fair to assume that as time goes on, given the operating environment that we're certainly in and kind of getting back to Mike's question earlier, that there will be additional actions taken during the year. I can't tell you, obviously, what those are at this point in time, but I think the likelihood of us having additional restructuring related charges there is certainly more likely than less likely.

Nishu Sood - Deutsche Bank

Analyst

And the second question I wanted to ask was on your portfolio of businesses, there's been some stability in terms of divestitures over the past few quarters. Given the deterioration here, given the year end review that you've just completed on your goodwill, has anything come to light as you look across your portfolio of businesses or changed in your thinking? So what might we expect for this year in terms of portfolio, reconfiguring it?

Timothy Wadhams

Management

No, there's nothing imminent at this point. We obviously do review the portfolio on an annual basis as a minimum, but at this point in time there are no additional plans to divest anything. That does not suggest that there may not be opportunities going forward where it may make sense for us to consider additional divestitures, but at this point there is nothing in the hopper.

Operator

Operator

Your next question comes from Keith Hughes - Suntrust Robinson Humphrey.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

First question, you had referred to $200 million in cash you needed to keep on the balance sheet to sort of run the business. That was for Europe, is that correct?

Timothy Wadhams

Management

No, that would be both Europe and the United States, Keith.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

The second question, you had $460 million of goodwill writedown in the quarter, primarily in the U.K. businesses, as you mentioned. You've still got a lot of goodwill in the United States on the businesses and given the severity of this decline, particularly in the homebuilding piece of your business, I'm pretty puzzled that you didn't have to take a goodwill writedown. I've seen other industrial companies take a writedown just because their stock price is down. Can you give us any insight of what's going on with your auditors in that calculations?

John G. Sznewajs

Analyst

Sure. We do a discounted cash flow model and it is a five-year model. And as you're aware, the assumptions that you make, particularly in the terminal year, are extremely important to the value that results from that analysis. And in terms of the Installation business, there's a couple things there that I would point out. One is that we have assumed for purposes of this analysis that housing starts get back to the 1.5 million level in 2013, which is the fifth year that was in this analysis. We have also assumed that as we continue to rationalize the contracting service business that in terms of the diversified products that we will be closer to historical margins when we get to that point at roughly 1.5 million. And when we do the math on that we come out with a valuation that supports the goodwill number. Now that 1.5 million is a number that we base on analysis from a variety of inputs and discounted in terms of what I think Global Insight -

Timothy Wadhams

Management

That was one.

John G. Sznewajs

Analyst

Yes, a couple of sources in terms of looking at projections that are out there. So we did discount the number, but we do feel it's a reasonable approach and our auditors have reviewed it. It's the same approach that we've historically applied over the last four or five years since that test was put in place by the accounting regulators.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

They have not talked to you about an impairment due to the equity value of the company? I've seen that with others in the industrial world?

John G. Sznewajs

Analyst

That is part of the test and we did go through that part of the test and there was no indication that we had an issue there.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

And I guess final question, you talked about the rationalization of the installation business and you have some information in the slides. I guess a question for Donny, moving forward, we had briefly discussed at your event at the builders' show that you're going to be doing less trades in the future. I was just wondering if you could give us sort of an overview of what do you think, when we ever get to the bottom of this mess, what installation service is going to look like in terms of number of trades it serves and what sort of its mission going to be?

Donald J. DeMarie, Jr.

Analyst

I think installation and services, when we get to the bottom of this, we're really looking at significantly less trades. We went through the analysis that trades that we were performing had really grown up into the - actually we had it done by 40 different trades we did at one location or another, but really 20 that had more proliferated the group. We now are sitting and our current thinking would be that we're going to do about 8 to 10 trades. We also believe that it's important that we continue to serve the entire market. Historically we had always been very, very strong with the small and mid regional builder and had moved heavily into the big builders; they continue to take share. I think we need to be focused on all segments, so where we bring value to the big builder, I think that's great and we need to make sure our programs reflect that and treat them differently, but we also have to continue to serve the small builder, where really our footprint gives us a significant advantage over our competition. So we're confident that installation and services can return to historical margins. We think installation will be a bigger part of that. And so that's kind of where our thought process is today, Keith.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

I'm sorry, Installation would still be the largest?

Donald J. DeMarie, Jr.

Analyst

Yes.

Timothy Wadhams

Management

And probably, Donny, a bigger share than it is today in terms of the total business?

Donald J. DeMarie, Jr.

Analyst

Yes, we've already seen it start to stabilize and move back the other way, but we would see that as a larger share than where it is today.

Keith Hughes - Suntrust Robinson Humphrey

Analyst

It'd gotten down to about half because I know you'd gotten into some other businesses, so greater than half, would that be what you're talking about?

Donald J. DeMarie, Jr.

Analyst

Yes, absolutely.

Timothy Wadhams

Management

Jamie, I think we've got time for one more question.

Operator

Operator

Your last question comes from [Mike DeLong] - Credit Suisse.

Mike DeLong - Credit Suisse

Analyst

I was just wondering, to go back to your assumptions on starts here, what are the additional steps you can take if starts come in below your estimates here? We're already at a run rate of 550,000 in December and it doesn't seem like there's too much hope for that getting better just given the demand environment and financing for builders. What are some of the things that you can do there? And then also with new construction now down to about 35% of your business, is it still fair to assume that 100,000 unit change in starts is impacting earnings by $0.15?

Timothy Wadhams

Management

Okay, in terms of what we can do relative to - additional actions if housing continues to move south, I think those are pretty much the same things that we've been talking about - continued rationalization of capacity, continued review of our footprint in terms of the installation business. Again, one of the challenges we have is trying to maintain that balance that we've talked about of not wanting to take actions today that can put us in a position where we may save a dollar and have to spend $2 or $3 two or three years down the road when the market's come back. So you can rest assured we'll continue to work hard to make sure we take the right actions, the appropriate actions that will address the near term and not necessarily put us in a position of hurting the longer-term prospects for the business. And so I think, again, it's a continuation of some of the things that we've been doing and, as we indicated earlier, when someone asked - I think it was Nishu - asked a little bit about restructuring charges, the likelihood of having more of that type of activity in '09 is relatively high. Your question about 100,000 starts, 100,000 starts would impact us now at about probably close to $500 million, I'm guessing, of sales roughly - I'm sorry, $300 million in terms - yes, okay, 3,000 in start. Is that still a good number to use? Okay, 3,000 to start. And using a 36% tax rate, that would put us at, well, a 30% contribution margin, right, [Brian], which is $100 million. That would put us at about $0.14 roughly in terms of impact. There is a lag, though, in terms of the reduction.

Mike DeLong - Credit Suisse

Analyst

I was wondering if you could just talk about your thoughts on pricing strategy here. I mean, obviously a tough environment, but there is going to be some benefit that you see from kind of the lower oil and other materials cost as we go through the year. We've heard that retailers are being increasingly aggressive as they push to bring the lowest cost possible to the consumer. Can you talk about kind of how you're thinking about the balance there, how much do you want to capture from the lower cost versus how much you're willing to give up to drive better sales?

Donald J. DeMarie, Jr.

Analyst

Pricing really has held up reasonably well in the quarter, although we did see some increased promotional activities in Cabinets which really had an impact on both the top and bottom line. I think we have to realize we're in the early stages of a cost recovery in commodities, and given the nature of our supply chain, where you've got your inventory and also things that we source, it would be mid-year before we see the full impact of lower commodity costs. Also, unrealized commodity cost inflation really had an impact on the quarter in both Architectural Coatings and Plumbing segments, so although we do see a trade down to where entry levels products are a larger percentage of our current sales, pricing has really held up pretty well due to the fact that we haven't fully realized the inflation that occurred during 2008.

Mike DeLong - Credit Suisse

Analyst

And is there any way to quantify kind of what you could see there or what you're anticipating in your guidance?

Timothy Wadhams

Management

Well, I think what we said earlier, Mike, is that we anticipated offsetting some of the costs that I talked about earlier. And if you recall, that's about $120 million of positive impact year-over-year. Half of that is savings related to some of the restructuring activity that we've done and the rest of that would relate to anniversary of pricing as well as material cost offsets or reductions based on where commodities are going.

Mike DeLong - Credit Suisse

Analyst

Great. Thanks.

Timothy Wadhams

Management

Okay, thank you. In closing, I'd like to thank all of you for joining us today, and if you'd flip to Slide 22, as I make my closing comments, we continue to aggressively manage our cost structure and have worked hard over the past several quarters to offset the impacts of the current economic environment on our business. While these actions have certainly been difficult, we expect that additional actions to address current market conditions will be even more challenging as we balance what we can do to mitigate the impact of current market conditions on our near-term results and the implications these actions may have on our longer-term performance. Although we expect market conditions over the next several quarters to be very tough, we continue to be confident that the long-term fundamentals for the new home construction and home improvement products markets are positive. We would also like to thank several of you who joined us at the International Builders' Show last month. In these challenging times, we are extremely proud of the Masco team worldwide as they focus on driving solutions for our customers and value for our shareholders. The IBS show gave many of you the chance to see their efforts and share our excitement firsthand as the Masco Brand Village showcased our strong brands, innovative products and game-changing solutions and as the Masco Show Home showcased our Environments for Living Certified Green program. And we certainly appreciate the opportunity to have spent time with you and your comments and feedback. Notwithstanding the difficult environment, we believe that our financial position, including cash of over $1 billion at 12/31/08 and our ability to generate cash flow, together with our current strategy of investing in leadership brands, innovative growth, flexible and scalable supply change will allow us to drive long-term value and growth for our shareholders. Thank you.

Operator

Operator

That does conclude today's conference. We thank you for your participation. You may disconnect at any time.