Steve Sanghi - Microchip Technology, Inc.
Management
Well, we don't really look at the analog business to be either attaching to our microcontrollers or standalone. We want to succeed in both. If we had a very high attach rate but never won anything standalone, that, to us, would be negative because that really means we can only win when it's our microcontroller. That's not the case. Even if we don't win the microcontroller, and it's a microcontroller from Freescale, Renesas, NXP, or anybody, or maybe the socket doesn't have a microcontroller, it is driven off a microprocessor or a FPGA or some sort of SoC, we still want to be able to win analog in those sockets, rather it's a – for power management or convertors or have some Wi-Fi on it or have some supervisory op amps or some other things. So right now I think as we look across, we have victory in every area. We are winning around our microcontroller, we're winning around Atmel's microcontroller and we're winning around other people's microcontrollers, SoC, FPGA, processors, et cetera, and there is no specific focus to be one way or the other. We actually have identified a built-in large opportunity to attach analog around Atmel's microcontrollers because those were the sockets we were purposely kept out. Any of the reference designs that Atmel produced before, by design they would put anybody else in it but Microchip. In the last one year, all those reference designs, tools, development tools, et cetera, they've all been refurbished to replace anybody's analog and Wi-Fi with Microchip's. So there you have incremental additive analog that we should be able to attach. And we are.